The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

New Survey Explores Intersection of AI and Credentialing in Higher Ed

UPCEA and Instructure recently released the results of a survey on whether institutions are utilizing AI to enhance learner outcomes and records, and if so, how? Most survey respondents are heavily involved in developing learner experiences and tracking outcomes, though nearly half report that their institutions have yet to adopt AI-driven tools for these purposes. Among those using AI, common applications include predictive analytics and feedback systems, but challenges like academic integrity, data privacy, and insufficient training remain significant concerns. Digital comprehensive learner records are largely unimplemented across institutions, though there is some movement towards adoption. Meanwhile, digital credentials are more commonly issued, driven by strategic goals, student demand, and the need for skills validation by employers.

In recent years, higher education has undergone rapid transformation, with many institutions embracing new forms of credentials, online learning modalities, and the integration of AI-driven technologies into both curricula and staff operations. Increasingly, more students are pursuing badges, certificates, and other alternative credentials, enabling them to pursue higher education without committing to a full degree program. While traditional bachelor’s and associate degrees saw a decline over the past academic year, certificates experienced a 3.9% increase from the 2021-2022 academic year to 2022-2023.

While degrees are typically recognized by employers, they can vary across different institutions in focus and the specific skills taught. Additionally, certificates, badges, and other alternative credentials may be less familiar, often requiring additional context to clarify the specific competencies learners have gained through their studies. To holistically represent these achievements and accurately document a student’s academic and professional journey, some institutions have implemented Comprehensive Learner Records (CLRs) which provide a complete overview of an individual’s lifelong learning experiences, from early education through their professional career. CLRs can include academic accomplishments, co-curricular activities, competencies, skills, certifications, and other learning milestones. They are not only invaluable in showcasing an individual’s talents and achievements to potential employers and organizations, but they are also verifiable and trusted to accurately reflect these accomplishments. As digital records, CLRs are easy to update, share, and verify, aligning with the broader trend of adopting more flexible and inclusive methods for documenting and recognizing learning in today’s society.

“Digital comprehensive learner records could act as a passport for learners, allowing them to travel through the course of their educational lifetime, obtaining stamps of knowledge sets and skill bases,” said Bruce Etter, Senior Director of Research & Consulting at UPCEA. “As a community, we have work to do to eliminate barriers to creating digital CLRs, such as resource limitations, staff readiness and resistance to change.” 

Download the full report. 

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

The Affordability Opportunity: Why Adult Learners Are Missing Out on Aid and How We Can Fix It

As leaders in online and professional continuing education, we often find ourselves at the intersection of hope and pragmatism. We see the transformative power of a postsecondary credential for an adult balancing career and family. Yet, we also hear a recurring, disheartening refrain from prospective students: “I simply can’t afford it.” There’s a persistent myth…

UPCEA Releases Guidebook on Employer Engagement and Credential Innovation

New resource provides practical frameworks and tools to help institutions strengthen workforce-aligned credential strategies WASHINGTON (June 2, 2026) — UPCEA, the online and professional education association, today released a new guidebook designed to help colleges and universities strengthen employer partnerships and build institutional capacity for workforce-aligned credential innovation. Developed through a multi-year grant-funded initiative, Expanding…

Workforce Pell Final Regulations Released: What Changed from the Proposed Rule | Policy Matters (May 2026)

Major Updates Workforce Pell Final Regulations Released: What Changed from the Proposed Rule The Department of Education has released the final rule on Workforce Pell Grants and the new Pell Grant exclusion for students whose non-Federal grant and scholarship aid meets or exceeds their cost of attendance. The Department reviewed approximately 440 comments but, in…

AI Augments, Never Replaces: What the Hybrid Advising Co-Op Teaches Us About Building an Equitable Future for Student Support

Will artificial intelligence close the student success gap or widen it into a permanent caste system? That is the question higher education leaders should be asking as AI advising tools move from pilot to procurement. The temptation is to treat AI as a cost-savings lever: deploy a chatbot, deflect the tickets, claim a productivity win.…

Workforce Pell and New Federal Accountability Measures Put Data Readiness in the Spotlight, New UPCEA Report Finds

New guidance from UPCEA highlights the growing urgency of data quality, learner mobility, and outcomes reporting for four-year institutions WASHINGTON, D.C., May 14, 2026 — As Workforce Pell and new federal accountability measures reshape expectations for postsecondary outcomes reporting, colleges and universities must rethink how they track, verify, and communicate learner success, according to a…

Spring Strategies: Leading AI-Driven Change in Higher Education

Each spring, campuses quietly rehearse a familiar transition. The cadence shifts. Energy returns. Commencement ceremonies are scheduled, and multiple beautification processes are underway, from reenergized flower beds to window washing and clean walkways.  What was dormant begins to move again. In higher education, this seasonal rhythm offers more than symbolism. It provides a useful leadership lens for…

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.