The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

New Survey Explores Intersection of AI and Credentialing in Higher Ed

UPCEA and Instructure recently released the results of a survey on whether institutions are utilizing AI to enhance learner outcomes and records, and if so, how? Most survey respondents are heavily involved in developing learner experiences and tracking outcomes, though nearly half report that their institutions have yet to adopt AI-driven tools for these purposes. Among those using AI, common applications include predictive analytics and feedback systems, but challenges like academic integrity, data privacy, and insufficient training remain significant concerns. Digital comprehensive learner records are largely unimplemented across institutions, though there is some movement towards adoption. Meanwhile, digital credentials are more commonly issued, driven by strategic goals, student demand, and the need for skills validation by employers.

In recent years, higher education has undergone rapid transformation, with many institutions embracing new forms of credentials, online learning modalities, and the integration of AI-driven technologies into both curricula and staff operations. Increasingly, more students are pursuing badges, certificates, and other alternative credentials, enabling them to pursue higher education without committing to a full degree program. While traditional bachelor’s and associate degrees saw a decline over the past academic year, certificates experienced a 3.9% increase from the 2021-2022 academic year to 2022-2023.

While degrees are typically recognized by employers, they can vary across different institutions in focus and the specific skills taught. Additionally, certificates, badges, and other alternative credentials may be less familiar, often requiring additional context to clarify the specific competencies learners have gained through their studies. To holistically represent these achievements and accurately document a student’s academic and professional journey, some institutions have implemented Comprehensive Learner Records (CLRs) which provide a complete overview of an individual’s lifelong learning experiences, from early education through their professional career. CLRs can include academic accomplishments, co-curricular activities, competencies, skills, certifications, and other learning milestones. They are not only invaluable in showcasing an individual’s talents and achievements to potential employers and organizations, but they are also verifiable and trusted to accurately reflect these accomplishments. As digital records, CLRs are easy to update, share, and verify, aligning with the broader trend of adopting more flexible and inclusive methods for documenting and recognizing learning in today’s society.

“Digital comprehensive learner records could act as a passport for learners, allowing them to travel through the course of their educational lifetime, obtaining stamps of knowledge sets and skill bases,” said Bruce Etter, Senior Director of Research & Consulting at UPCEA. “As a community, we have work to do to eliminate barriers to creating digital CLRs, such as resource limitations, staff readiness and resistance to change.” 

Download the full report. 

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

UPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)

Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…

Read More

Leading in the Age of AI: Learning from Lincoln

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

Read More

AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

Read More

Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

Read More

UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

Read More

UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.