The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

New report from UPCEA – 2024 Staffing & Structure Survey Results

Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners and workers. As institutions navigate an increasingly complex and competitive market, understanding how online and PCE units are structured, staffed, and resourced is essential for strategic decision-making and long-term success.

 

UPCEA 2024 Staffing & Structure Survey Results coverThe 2024 UPCEA Staffing & Structure Survey examines the structure, staffing, enrollment, and financial operations of online and PCE units of 108 institutions of varying sizes and types. Public research institutions and large to medium-sized institutions dominate the sample, with online and PCE units often housed within the provost’s office or as standalone entities. Staffing levels range from small teams to larger units, supporting thousands of credit and non-credit enrollments annually. Financially, online and PCE units generate significant gross and net revenues, with budgets primarily allocated to staff salaries. Revenue-sharing models vary, with many units sharing a percentage of revenue with other departments. These insights reveal the critical role that online and PCE units play in providing flexible educational opportunities and driving institutional revenue.

 

Key findings from the report include:
  • Forty-four percent of institutions have an online and PCE unit that resides in the provost’s office, 22% have a standalone unit, and 17% are nested within multiple academic units.
  • Nearly a third (32%) of online and PCE units have under 10 FTE staff in their unit, while 27% have between 21 to 50. On average, online and PCE units have 43 FTE staff, with a median of 20.
  • The average unduplicated headcount for credit enrollments is 5,539 and the average number of credit hours is 146,563. The average unduplicated headcount for non-credit enrollments is 3,340 and the average number of non-credit registrations is 7,653.
  • On average, online and PCE units have a total gross revenue of $16.8M with a median of $6.0M and a total net revenue of $8.9M with a median of $1.0M.
  • Fifty-nine percent of respondents said their online and PCE unit shares a percentage of revenue with other departments at their institution, while 12% share a flat fee, and 37% have “Other” revenue sharing agreements.
  • Thirty percent of respondents have an online and PCE unit with an operating budget between $1M-$5M, while 23% have an operating budget under $1M. Online and PCE units have an average overall operating budget of $9.4M with a median of $2.8M.
  • On average, online and PCE units allocate 61% of their budget to staff salaries with a median of 65% and an average of 27% to operational expenses with a median of 25%.

Download the study.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

Accelerating Institutional Capacity for Employer Engagement in Credential Innovation

As the future of work rapidly evolves, higher education institutions must accelerate their capacity to engage with employers—building bridges between learning and labor market relevance. At UPCEA, with support from Walmart, the world’s largest employer, we’ve undertaken two major initiatives to strengthen these bridges. The first project provided foundational benchmarking data, a practical playbook, and…

Read More

UPCEA Recognizes 2025 Award Recipients at the Summit for Online Leadership and Administration Conference (SOLAR)

Association Award Recipients Highlighted at Event WASHINGTON (July 17, 2025) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be showcased at the Summit for Online Leadership and Administration (SOLAR) Conference, July 22-24 in Portland, Oregon. The annual SOLAR…

Read More

Unlocking Opportunity: How Tax Policies Like Section 127 Can Drive Employer Partnerships

By Chelsea Miller, UpSkill America, and Amy Heitzman, UPCEA Partnership is a key driver to unlocking opportunity in America, which is why UPCEA and UpSkill America are so excited to come together to help academic institutions understand one particular priority for employers: leveraging tax policies to drive engagement (really!).  UpSkill America focuses on how employers…

Read More

Foreword by Bob Hansen Featured in The COLO Guidebook

We are pleased to share the foreword by UPCEA CEO Bob Hansen from the newly released Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education. The guidebook, now available from Routledge in paperback, hardback, and eBook formats, provides a comprehensive framework for today’s online learning leaders. Learn more and purchase…

Read More

The Compensation Compass: Navigating Professional Value with the 2024 UPCEA Salary Survey

If you’ve ever set out on a hike without a map and compass, you know the feeling: creeping uncertainty about whether you’re still on the trail, how far you’ve come, and how far you have to go. In 2017, when I was walking from Mexico to Canada, the snow level in the Sierra Mountains was…

Read More

International Student Visa Review Resumes, Social Media Vetting Instituted | Policy Matters (June 2025)

Major Updates Trump Administration Resumes Embassy Review on Student Visas, Implements Social Media Vetting Requirements The Trump Administration has lifted its pause on F‑, M‑, and J‑visa processing but simultaneously unleashed sweeping new social-media vetting requirements: all international student applicants must now make their Facebook, X, Instagram and other accounts public for consular review, with…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.