Marketing, Enrollment & Student Success
Today’s online and professional continuing education leaders need to invest in marketing strategies for higher education to compete in a crowded marketplace and attract students seeking professional development, online learning and degree completion. UPCEA offers opportunities for marketing professionals to gain key skills in marketing, enrollment management, and student success (to stay current and build on their current initiatives) to address the needs of today's learners.
UPCEA provides robust consulting and a wide variety of resources for members, including the annual MEMS: Marketing. Enrollment Management. Student Success conference held each year. This event brings together leaders and practitioners responsible for university marketing strategy at institutions worldwide, creating a platform for sharing insights and exploring trends in adult student recruitment and retention.
News & Events
MEMS 2025: Marketing. Enrollment
Management. Student Success
UPCEA’s annual Marketing, Enrollment Management and Student Success conference is the premier event for leaders and practitioners responsible for online and professional continuing education marketing and enrollment management at colleges and universities around the world. For over 30 years, MEMS has drawn professionals from institutions of all sizes to showcase thought leadership in our field and to explore trends in adult student recruitment and retention. Join us in Boston for MEMS 2025, December 2 - December 4.
Conferences, Seminars, Webinars
From our major annual conference, leadership, marketing and regional events to topical webinars and coffee chats, UPCEA offers unparalleled networking, presentation, and learning opportunities across all areas of online and professional continuing education, marketing for higher education, and enrollment management.
Major UPCEA Events include:
Resources and Publications
The Pulse of Higher Ed
Perspectives on Online and Professional Education from UPCEA’s Research and Consulting Experts.
In late August, I had the opportunity to join the National Governors Association’s Intersectional Policy Lab on Non-Degree Credentials and Skills-Based Practices in Minneapolis. This first in-person…
When the New York Times ran a piece in August pointing out that companies are throwing billions into AI with little to show for it, I had…
Higher education is rapidly changing. The 2025-26 academic year will be the first in which the number of fully online undergraduates surpass those who are fully residential.1…
Get Involved
Members - Join the Marketing, Enrollment &
Student Success Network
This Network focuses both on powerful fundamentals and new and emerging practices to successfully attract and retain students in an ever-changing and increasingly competitive adult, online and professional continuing education marketplace. By providing access to a community that remains at the forefront of trends in marketing for higher education and best practices in enrollment management, UPCEA Networks deliver invaluable benefits to members. UPCEA Networks are a membership benefit.
Gain Knowledge and Advance Your Career
With UPCEA’s Online Professional Development you will learn from expert facilitators and connect with peers online courses including Markets, Marketing, and Market Research in Professional Continuing and Online Education. Earn a badge for individual courses or bundle multiple courses to earn a Certificate from UPCEA, enhancing your expertise in enrollment management, recruitment, and university marketing strategy.
Become an UPCEA Member
UPCEA members get more...
- Access to useful research
- Networking opportunities
- Real time advice, answers and ideas
- Exclusive member content
UPCEA has the knowledge and resources colleges and universities need to serve adult learners, online learners and contemporary students. With a focus on marketing for higher education and enrollment management, members gain insights that enhance their marketing efforts and strategies for successful student recruitment and retention.
Learn more about UPCEA's other focus areas:
Contact Us!
To learn more about how UPCEA can help you and your organization navigate the vastly changing landscape of online and professional continuing education please complete this form or email us at [email protected]