Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

AI Search in Higher Education: The Student Search Trends You Can’t Ignore

October 24, 2025

Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…

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Reflections from Convergence 2025: Lessons in Agility, Leadership, and Lifelong Learning

October 16, 2025

There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…

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AI and Cybersecurity: The New Power Couple on Campus

October 10, 2025

Innovation attracts attention, and not all of it good. Protecting data, students, and credibility now means securing every AI experiment before it secures you.   The Bright Side, and the Blind Spots, of AI in Higher Ed AI is higher ed’s new favorite partner and, like any power couple, it comes with complications. It’s rewriting…

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Workforce Pell Is Now Law Under the One Big Beautiful Bill (OBBB)

October 6, 2025

Is your institution ready to deliver, comply, and compete? This update is intended to highlight key portions of the One Big Beautiful Bill (OBBB) that affect colleges and universities. The goal is not to offer opinion, but to bring clarity around the law’s implications—especially the arrival of Workforce Pell. The OBBB is a broad, multi-issue…

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Cybersecurity as a Strategic Priority for Universities

September 22, 2025

Protecting students, data, and credentials starts at the top, because hacks don’t take holidays. Cybersecurity Is Now a Leadership Issue Universities aren’t just academic institutions anymore. They’re digital enterprises. Student data, research, and online platforms are valuable targets, and attackers know it. That’s why cybersecurity has moved out of the IT basement and into the…

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Other Blogs and News:

UPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)

Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…

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Leading in the Age of AI: Learning from Lincoln

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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