Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Strategic Marketing Best Practices to Reach Military-Connected Students

November 27, 2024

Military-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…

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Understanding Cost Per Inquiry in Higher Education Marketing

November 26, 2024

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

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How Colleges Can Efficiently Attract and Support Veterans

November 8, 2024

Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…

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Convergence 2024: All Learning Matters

October 21, 2024

The recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…

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Beyond “Thank You for Your Service”: A Higher Ed Guide to Supporting Student Veterans this Veterans Day

October 18, 2024

As Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…

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Other Blogs and News:

Election Outcomes: Proposed Distance Ed Rules and Incentive Compensation Changes Unlikely to Proceed | Policy Matters (November 2024)

Major Updates Recently Proposed Distance Education Regulations, Changes to Third-Party Servicers, Incentive Compensation, Are Unlikely to Move Forward The Department of Education’s recent negotiated rulemaking session aimed to revise key regulations, including those related to distance education. However, consensus among stakeholders wasn’t reached, leaving the Department to decide on proposed language. While some, like distance…

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A Reflection on My Predictions: What it Means for 2025 and Beyond

Higher education is facing its greatest challenge in decades. Our field may be at a transformational cusp where the transactional currency for education may shift from credits to competency, competency dictated by new, to-be-determined factors, shaped by our evolving economy, as well as the political landscape. Historically, and for the era, 120-credits was a fairly…

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UPCEA Releases Groundbreaking Research Report on Online Education in Higher Education

New annual study provides key benchmarks, insights and recommendations for advancing online learning.   WASHINGTON (Nov. 19, 2024) – UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education.” The report, based on a comprehensive survey…

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Balancing Act: How Higher Education Can Thrive in a Resource-Constrained World

Higher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment. As student demographics shift and competition intensifies, institutions are looking for innovative ways to diversify their revenue streams while optimizing operations – this is no easy task. The…

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Using Technology to Transform Higher Education

The rapid evolution of technology is reshaping industries across the globe, and higher education is no exception. According to a 2023 survey by Inside Higher Ed, 73% of higher education institutions’ chief information officers believe digital transformation is crucial to their success in the next five years. As colleges and universities face a shifting landscape—characterized…

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A new direction for the Distance Teaching and Learning Conference

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and…

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