Industry Insights

Key Insights The majority of Professional, Continuing, and Online Education units prioritize paid search advertising. This shows that institutions view search as an important part of a prospect’s journey — but a much smaller portion invest in SEO. Search engine optimization is worthy of ongoing investment. However, university marketing units and outsourced marketing providers don’t…

For higher education marketing strategies, SEO ROI is tricky to define. What is the return? What is the investment? Whose numbers do we even use? And how long do we have to wait to see that return on SEO investment? Higher education websites house tremendous “unseen treasure,” which adds value for SEO. ROI is the…

We read almost daily about the need for upskilling and reskilling the workforce and the opportunity for higher education institutions to provide training through microcredential programs. While a recent survey by Collegis Education and UPCEA confirms this need, the fact is many colleges and universities who offer microcredentials have realized only meager enrollments. For microcredential…

If your school is investing heavily in creating brand awareness and generating leads at the top of the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the funnel may be to blame. To achieve enrollment goals, you need a strong enrollment management foundation—a system for guiding prospective students beyond the initial awareness…

Student veterans make up approximately six percent of undergraduate college students and seven percent of graduate students (US Department of Education, National Center for Education Statistics). While generally referred to as student veterans, this overarching title includes active-duty service members and those in the National Guard or Reserves. Precise information on the military-connected student population,…