As Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…
Read MoreAs the higher education sector faces a demographic cliff and shrinking demand for undergraduate degrees, institutions are searching for new ways to secure long-term growth. According to a new report from the National Center for Education Statistics, more than 100 colleges have closed their doors over the past two years, and the sector has shrunk…
Read MoreA Funny Thing About Humans Information gathering is a universal behavior. Living creatures of all varieties gather information about their environment in order to thrive within it. But we humans take information gathering to a new level. Curiosity. We seek to learn, not just to survive, but to understand. This thirst for knowledge has led…
Read MoreTraditional higher ed has largely forgone the growing lifelong learning market. In its place, the space has been filled by providers who describe their programs as alternative credentials. But alternative is a misnomer. Certificate programs are not an alternative to degree programs; the great majority of people earning them already have their bachelor’s degrees. What…
Read MoreHigher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…
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