Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Drive Success: Using Recruitment SEO to Fill Higher Education Seats

July 2, 2024

  Higher education marketing teams face a critical challenge: adapting to how learners now discover and explore educational programs. From the first touchpoint to application completion, marketers must ensure a seamless experience for prospective students and maintain their presence throughout the enrollment funnel. This makes recruitment SEO more important now than ever before. With fewer…

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Future-Focused: Laying the Groundwork for Student Success with an Effective Orientation

July 1, 2024

Butler University has long been recognized for its commitment to providing high-quality education and fostering the development of well-rounded professionals. The Doctor of Pharmacy (PharmD) program has been a cornerstone of the university’s academic offerings for decades. Through a continuous commitment to improvement, Butler has embraced innovative approaches to ensure its offerings remain relevant and…

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5 Strategies for Online Growth: New Insights from a Survey of Students

June 10, 2024

In a new national study of the preferences and expectations of online students, RNL has identified five interconnected strategies that institutions must have in place at the core of their growth strategy. The data are drawn from a survey of 1,500 prospective and current online students administered just two months ago.    The survey asked students…

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New guide offers colleges a playbook for building an in-house student coaching program

May 24, 2024

Fuel student support services on your campus — and sustain the impact for years to come The challenges facing higher ed today are both daunting and well-known: declining enrollment, student retention and staff burnout. The solutions, however, are harder to come by. With resources already stretched thin, how can colleges and universities build capacity for the…

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DIYing an OPM: Build, outsource, or blend?

May 3, 2024

Learner preference for digital experiences continues to rise as questions about the OPM model mount from regulatory bodies and OPM customers. UPCEA’s recent snap poll found that 61% of higher ed leaders anticipate making changes to their OPM partnerships in the next 1–2 years.   As colleges and universities contemplate developing internal capacity and expertise for…

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Other Blogs and News:

UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

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Preparing Four-Year Institutions for Workforce Pell

Institutions must begin preparing now for 2026 implementation.  On July 4, 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), a sweeping legislative package that reshapes federal student aid and accountability policy. Among many consequential provisions for higher education is the creation of Workforce Pell, which will extend Pell Grant eligibility to some short-term,…

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How AI Is Rewriting the Playbook for Enrollment Management

Introduction Enrollment managers face a paradox: students demand personalized service, yet resources are shrinking. While AI is exciting, it is also an expensive endeavor for enrollment management divisions already stretched by staffing and resource challenges. Traditional methods—manual file reviews, siloed systems, and lagging indicators—simply can’t keep up. The solution lies in determining how to leverage…

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Honoring the Life and Legacy of Dr. James P. Pappas

UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…

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