Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

Future-Proofing Professional Education: A Growth Playbook for 2025

January 10, 2025

In 2025, online, professional, and continuing education leaders are navigating a challenging yet transformative period. Rising demands for skills-based, flexible learning are matched by an increasingly competitive landscape.  Today’s adult learners, who often balance work and study, seek programs that offer immediate value, clear career pathways, and lifelong learning opportunities. As traditional degree enrollment declines,…

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Workforce Pell Final Regulations Released: What Changed from the Proposed Rule | Policy Matters (May 2026)

Major Updates Workforce Pell Final Regulations Released: What Changed from the Proposed Rule The Department of Education has released the final rule on Workforce Pell Grants and the new Pell Grant exclusion for students whose non-Federal grant and scholarship aid meets or exceeds their cost of attendance. The Department reviewed approximately 440 comments but, in…

AI Augments, Never Replaces: What the Hybrid Advising Co-Op Teaches Us About Building an Equitable Future for Student Support

Will artificial intelligence close the student success gap or widen it into a permanent caste system? That is the question higher education leaders should be asking as AI advising tools move from pilot to procurement. The temptation is to treat AI as a cost-savings lever: deploy a chatbot, deflect the tickets, claim a productivity win.…

Workforce Pell and New Federal Accountability Measures Put Data Readiness in the Spotlight, New UPCEA Report Finds

New guidance from UPCEA highlights the growing urgency of data quality, learner mobility, and outcomes reporting for four-year institutions WASHINGTON, D.C., May 14, 2026 — As Workforce Pell and new federal accountability measures reshape expectations for postsecondary outcomes reporting, colleges and universities must rethink how they track, verify, and communicate learner success, according to a…

Spring Strategies: Leading AI-Driven Change in Higher Education

Each spring, campuses quietly rehearse a familiar transition. The cadence shifts. Energy returns. Commencement ceremonies are scheduled, and multiple beautification processes are underway, from reenergized flower beds to window washing and clean walkways.  What was dormant begins to move again. In higher education, this seasonal rhythm offers more than symbolism. It provides a useful leadership lens for…

Five Years In: What the 2026 State of Continuing Education Report Reveals

I have always appreciated how honest wood is. Look at a cut stump and the rings tell a story: good years, lean years, drought, recovery. That feels like the right way to read the newly released 2026 State of Continuing Education report from UPCEA, Modern Campus, and The EvoLLLution. As this partnership reaches its five-year…

Installation 101: Guidance for Launching On-Base Marketing to Military-Connected Students

In the world of online and professional continuing education, we often talk about “meeting students where they are.” When it comes to the military community, that isn’t just a metaphor, it’s often a physical location. For marketing teams at UPCEA member institutions, military installations are a unique ecosystem. To succeed here, you cannot simply port…