Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Learning Design: Your Best Underutilized Marketing Tool

May 23, 2025

Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…

Higher Ed SEO Trends to Stay Competitive

March 14, 2025

Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…

The Key to Professional & Continuing Education Success Starts with Your Systems Data

March 7, 2025

Systems are the processes, people, and technology that make your university run on a day-to-day basis. There are a thousand of them that make up your infrastructure, from recruiting and enrollment to learning design and continuing education. It’s these systems that dictate the experiences your students, staff, and faculty have within your university. As such,…

Is an OPM Right for You? How Can You Tell?

January 31, 2025

Is an OPM partnership right for your institution? The answer is rarely a simple yes or no. The decision to work with an Online Program Manager (OPM) is complex—shaped by factors like institutional readiness, cultural alignment, operational needs, staff expertise and financial considerations. Some universities thrive with deep OPM partnerships, others prefer independence, and many…

Ten Ways to S.K.I.L.L.: Strengthening Knowledge Through Industry-Linked Learning in Higher Education

January 27, 2025

During a recent Virtual Masterclass titled Strategies for Integrating Micro-Credentials into Curriculum, I had the privilege of joining Lancie Affonso from the College of Charleston to explore how industry-recognized microcredentials can enhance course outcomes. Lancie shared examples of how microcredentials can bridge the gap between academic theory and professional practice while meeting students’ diverse interests…

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Other Blogs and News:

Member Benefits You’ll Use Immediately (Not “Nice to Have”)

Joining a professional association should deliver tangible benefits right away — not just perks that look good on paper. For leaders in online and professional continuing education, the difference lies in benefits that solve real-world challenges, such as training teams quickly, validating budget decisions, troubleshooting with peers, and aligning strategy with emerging trends.  The most…

UPCEA Announces 2026-2027 Leadership Team for Council for Credential Innovation

UPCEA, the online and professional education association, announces the 2026-2027 leadership team for the Council for Credential Innovation (CCI). The association extends its gratitude to the 21 member volunteers serving in leadership roles for this body. The Council for Credential Innovation (CCI) and its members focus on leveraging the strategic potential of non-degree credentials, workforce-focused…

From Experimentation to Institutional AI: Early Lessons from UPCEA’s AI Study Groups

Across higher education, the conversation about artificial intelligence has moved rapidly from curiosity to consequence. Institutions are no longer asking only whether AI will affect their work; they are asking how to lead through that change responsibly, strategically, and in ways that advance mission.  That shift is at the center of UPCEA’s AI Study Groups,…

The Affordability Opportunity: Why Adult Learners Are Missing Out on Aid and How We Can Fix It

As leaders in online and professional continuing education, we often find ourselves at the intersection of hope and pragmatism. We see the transformative power of a postsecondary credential for an adult balancing career and family. Yet, we also hear a recurring, disheartening refrain from prospective students: “I simply can’t afford it.” There’s a persistent myth…

UPCEA Releases Guidebook on Employer Engagement and Credential Innovation

New resource provides practical frameworks and tools to help institutions strengthen workforce-aligned credential strategies WASHINGTON (June 2, 2026) — UPCEA, the online and professional education association, today released a new guidebook designed to help colleges and universities strengthen employer partnerships and build institutional capacity for workforce-aligned credential innovation. Developed through a multi-year grant-funded initiative, Expanding…

Workforce Pell Final Regulations Released: What Changed from the Proposed Rule | Policy Matters (May 2026)

Major Updates Workforce Pell Final Regulations Released: What Changed from the Proposed Rule The Department of Education has released the final rule on Workforce Pell Grants and the new Pell Grant exclusion for students whose non-Federal grant and scholarship aid meets or exceeds their cost of attendance. The Department reviewed approximately 440 comments but, in…