Industry Insights

In 2025, online, professional, and continuing education leaders are navigating a challenging yet transformative period. Rising demands for skills-based, flexible learning are matched by an increasingly competitive landscape.  Today’s adult learners, who often balance work and study, seek programs that offer immediate value, clear career pathways, and lifelong learning opportunities. As traditional degree enrollment declines,…

In the ever-evolving landscape of healthcare education, student success is paramount. One crucial marker of a student’s success is their ability to pass a certification exam. Beyond personal achievement, successful exam outcomes carry profound implications for the students, their educational institutions, and the communities they serve. Let’s delve into the multifaceted benefits that stem from…

Military-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…