Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

How High Exam Pass Rates Benefit Students, Schools & Communities

January 3, 2025

In the ever-evolving landscape of healthcare education, student success is paramount. One crucial marker of a student’s success is their ability to pass a certification exam. Beyond personal achievement, successful exam outcomes carry profound implications for the students, their educational institutions, and the communities they serve. Let’s delve into the multifaceted benefits that stem from…

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Strategic Marketing Best Practices to Reach Military-Connected Students

November 27, 2024

Military-connected students (veterans, active duty service members, National Guard and Reserves members, and their families) represent a valuable but often overlooked demographic in higher education. These individuals bring a strong sense of purpose, discipline, and a commitment to service to campus—qualities that make them outstanding students and future leaders. As higher education institutions seek to…

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Understanding Cost Per Inquiry in Higher Education Marketing

November 26, 2024

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

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How Colleges Can Efficiently Attract and Support Veterans

November 8, 2024

Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…

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Convergence 2024: All Learning Matters

October 21, 2024

The recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…

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Other Blogs and News:

Microcredentials, Modularity, and Mission: Insights from UPCEA’s Coffee Chat on Innovation in Healthcare Education

In partnership with the HELIX Summit on Continuing Medical Education  How are institutions navigating the dynamic intersection of workforce demands, digital learning, and credentialing innovation—especially in healthcare? That’s exactly what we explored in a recent Coffee Chat, where UPCEA leaders from across the higher education landscape gathered for an unrecorded but powerfully candid conversation on…

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Leading with Values-Based Influence in Higher Education

Why Values-Based Influence Matters Now  Higher education is undergoing seismic shifts—demographic changes, budget constraints, AI disruption, and questions of relevance. In this environment, how we lead and why we lead matters as much as what we do as leaders. Leaders who operate from a strong internal compass—those grounded in values—offer clarity, stability, and hope.  Values-based…

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Accreditation + Skill-Based Learning Addressed in New Executive Orders | Policy Matters (April 2025)

Major Updates Accreditation, Foreign Support, Skill-Based Learning Addressed in New Trump Executive Orders The Trump administration has continued issuing an unprecedented number of executive orders with recent directives directly impacting colleges and universities, addressing topics like accreditation reform, foreign influence, skills-based learning (including alternative credentials), and support for Historically Black Colleges and Universities (HBCUs). Two…

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Online education booms in an era of lifelong learning (WorkingNation)

‘Strictly online institutions tend to serve working-age or older adults requiring flexible schedules constructed around family obligations and work. “Folks arrive at higher ed for a multitude of reasons,” says Julie Uranis, senior vice president of online and strategic initiatives for UPCEA (the Online and Professional Education Association), a resource for online university programs. “Online learning gives them…

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Your Lifelong Learning Journey’s “Breadcrumbs” – How to Tell Your Story

As avid backcountry hikers, years ago my family decided it would be prudent to buy a GPS, even though we had a rescue dog with an incredible sense of direction. While many out-and-back or even loop hikes didn’t require high-powered digital GPS coordinates to find our way back to our vehicle, we did appreciate launching…

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Key Findings from 2024 UPCEA Marketing Survey

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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