Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Understanding Cost Per Inquiry in Higher Education Marketing

November 26, 2024

Marketing cost per inquiry (CPI) is a primary signifier of how well your marketing is performing, but it has historically lacked a critical aspect that makes it a valuable barometer for success: its very own benchmark. Search Influence and UPCEA have addressed this crucial gap in higher education marketing with our Marketing Metrics Research Report:…

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How Colleges Can Efficiently Attract and Support Veterans

November 8, 2024

Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…

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Convergence 2024: All Learning Matters

October 21, 2024

The recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…

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Beyond “Thank You for Your Service”: A Higher Ed Guide to Supporting Student Veterans this Veterans Day

October 18, 2024

As Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…

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How Higher Education Marketing Metrics Help You Boost Enrollment

October 2, 2024

As the higher education sector faces a demographic cliff and shrinking demand for undergraduate degrees, institutions are searching for new ways to secure long-term growth.  According to a new report from the National Center for Education Statistics, more than 100 colleges have closed their doors over the past two years, and the sector has shrunk…

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Other Blogs and News:

Federal Funding Pause Blocked by U.S. District Judge, Memo Rescinded | Policy Matters (January 2025)

At 11th hour, judge blocks Trump’s pause on federal funding (Higher Ed Dive) “UPDATE: Jan. 28, 2025: A U.S. District judge halted the government’s temporary freeze on federal funding just minutes before it was set to take effect at 5 p.m. Tuesday, according to news reports. U.S. District Judge Loren AliKhan in Washington, D.C., blocked the…

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Should I Get Microcredentials To Complement My Four-Year Degree In Today’s Job Market? (Forbes)

“Think about a professional stepping into the workforce—equipped with the strategic insights cultivated during a four-year business degree and bolstered by technical expertise gained through microcredentials. This balanced blend of broad understanding and specialized skills does more than make them competitive; it prepares them to lead and drive transformative change. Employers are no longer satisfied…

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U.S. Department of Education Reveals New Distance Education and Program Integrity Rules: Final Outcomes and Responses to Concerns Raised by UPCEA

The Department of Education recently published new distance education and program integrity rules that address a number of topics raised during negotiated rulemaking sessions held in early 2024. Many of the proposals shared in the Department’s July 24, 2024, Notice of Proposed Rulemaking (NPRM) have been rescinded. Of those that remain, most are scheduled to…

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Marketing Microcredentials for Higher Education: Strategies to Attract Lifelong Learners

Defining Microcredentials and Their Value Microcredentials, shorter educational programs that develop specific skills or competencies, have seen tremendous growth in recent years. Both adult learners and traditional students increasingly seek these credentials for upskilling or career advancement. While the term “microcredentials” is relatively new, short-form credentials have been offered by higher education institutions for decades,…

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AI Readiness and Its Relationship to Enrollment Management in Continuing Education

Enrollment management plays a pivotal role in the success of any online and professional continuing education units through impact on revenue generation, learner engagement, and program sustainability. AI-driven business process automation (BPA) offers transformative solutions to streamline enrollment workflows, enhance recruitment strategies, and improve the overall student experience through allowing staff to focus on human…

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Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term | Policy Matters (December 2024)

Proposed Distance Education Rules Are Now Likely To Be Finalized Before the End of the Current Presidential Term On December 30, the U.S. Department of Education (Department) shared the final, unofficial version of its new program integrity and distance education regulations, which call for the collection of new but yet-to-be-established distance education and correspondence course enrollment data…

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