Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Forming Strategic Partnerships To Increase Equity in Access to Education

September 28, 2023

Addressing the Digital Divide in the Age of Cybersecurity As technology and the internet continue to reshape modern education, the question of equitable access to these resources becomes more pressing. Educational institutions, governments, and private organizations are working diligently to bridge this digital divide, with cybersecurity emerging as a key concern. Strategic partnerships can play…

How Rising Professionals Can Obtain Coveted Expertise in Emerging Tech

September 22, 2023

At a time when enterprises are racing to experiment with fast-growing artificial intelligence capabilities, cloud computing is increasingly relied upon for organizations to operate efficiently and connected devices are proliferating at a staggering pace, harnessing emerging technology is becoming a leading priority for companies in all sectors and geographies. That means companies are on the…

Tracking the Right Higher Education SEO Metrics for Marketing Success

September 8, 2023

Key Insights Looking at SEO success metrics helps you evaluate your SEO strategy’s performance, while analyzing SEO health metrics lets you inform your SEO strategy. Institutional leaders want reporting on SEO metrics, but most don’t receive regular updates. From deans to marketing leaders to SEO analysts, various audiences need to receive and review different levels…

Corporate Learning Partnerships Part 2: Higher Ed Strategies for B2B Sales

August 23, 2023

Higher education institutions aiming to develop successful corporate learning partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students. In the first part of this series on higher ed corporate learning, we discussed how schools can position themselves to effectively market to businesses. Once that…

Corporate Learning Partnerships Part 1: Position Your School to Market to Businesses Effectively

July 26, 2023

How to establish successful corporate partnerships Corporate learning partnerships are effective revenue generators for many higher education institutions. These partnerships can also help schools better serve their missions by expanding access to higher education for adult learners. But developing successful higher education marketing initiatives to establish relationships with corporate partners can be challenging. At MindMax,…

Other Blogs and News:

The Missing Majority: Strategies for Re-engaging Men in Online and Professional Continuing Education

For decades, the narrative in higher education has focused on expanding access. While we have made incredible strides in many areas, a quiet but profound crisis has emerged: the vanishing male student. Across the UPCEA membership, from large public land-grants to private institutions, the data is undeniable. Nationally, women now outnumber men by approximately 60%…

UPCEA Announces 2026 Association Award Recipients

9 Individuals and 6 Programs Receive Association’s Highest Honors WASHINGTON, February 9, 2026 – UPCEA, the online and professional education association, has announced the recipients of the 2026 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

UPCEA Congratulates Members Recognized in the 2026 U.S. News & World Report Ranking of Best Online Bachelor’s Programs

Nineteen of the twenty-three Top 20 Ranked Institutions are UPCEA Members WASHINGTON, D.C. (February 5, 2026) — UPCEA, the online and professional education association, is pleased to congratulate the many UPCEA members recognized in the 2026 U.S. News & World Report Best Online Programs rankings. U.S. News rankings include nearly 1,850 online programs, covering bachelor’s…

New Research Highlights a Disconnect Between University Retention Strategies and Adult Learner Priorities

National study from Collegis Education and UPCEA highlights opportunity for institutions to strengthen student persistence through better alignment of strategy, systems, and support WASHINGTON, D.C. and CHICAGO, IL – February 4, 2026 — ​​ As adult learners account for a growing share of higher education enrollment, colleges and universities face increasing pressure to sustain persistence in…

When Institutions Shop Themselves: What We Learn—and Often Miss

As my retirement last year eases into a stage of semi-retirement or what some have labeled as “micro-retirement,” I have had eight months of reflection on my nearly four decades of doing research. After a few months of total abstention, I could no longer keep myself away from the higher education field that I so loved. I slowly eased myself back in by…

Institutional Adoption of Microcredentials Plateaus as Workforce Focus Accelerates, New Study Finds

New study from UPCEA, The EvoLLLution, and Modern Campus highlights the growing importance of strategic alignment to sustain credential innovation TORONTO and WASHINGTON, D.C., February 3, 2026 — Higher education leaders continue to recognize the value of microcredentials for workforce development and professional advancement, but institutional adoption and perceived fiscal impact have stalled, according to…