Industry Insights

Your future continuing education students already exist — researching and searching for your programs right now. So how can you effectively tap into the continuing education market and recruit new students for your programs?  Who are your future students? According to research from Thinking Cap Agency, professional certification students are an average of 31 years…

What has changed for you in the last year?   For the team at MindMax, almost everything has. Since March 2020, our company has shifted to an entirely remote workforce, helped our university partners pivot their marketing and enrollment strategies to meet the evolving needs of their current and future students, and overall, we’ve spent…

It was encouraging to read an UPCEA blog post from August 2018 in which Mindmax CEO Lee Maxey critiqued our data and knowledge environment.  Mr. Maxey’s description of how we’re drowning in data was on point; the sheer mass of analytics, metrics and all things measuring is indeed a problem.  With Big Data, comes Data…

In his recent book Thank You for Being Late, Thomas Friedman analyzes why the world seems to be accelerating away from us at a remarkable pace. His explanation: Humans are adaptable, but no generation has experienced technology, globalization and climate change at the rate we are seeing. As an example, Friedman suggests that if advances…

For millennia, knowledge has always been equated to power. Information was once a scarce commodity and those who held the information or knowledge were generally already in power or had the ability to gain it. Since we have now left the industrial age and entered into ‘The Informational Age’ – or whatever we end of…