Industry Insights

Addressing the Digital Divide in the Age of Cybersecurity As technology and the internet continue to reshape modern education, the question of equitable access to these resources becomes more pressing. Educational institutions, governments, and private organizations are working diligently to bridge this digital divide, with cybersecurity emerging as a key concern. Strategic partnerships can play…

At a time when enterprises are racing to experiment with fast-growing artificial intelligence capabilities, cloud computing is increasingly relied upon for organizations to operate efficiently and connected devices are proliferating at a staggering pace, harnessing emerging technology is becoming a leading priority for companies in all sectors and geographies. That means companies are on the…

Key Insights Looking at SEO success metrics helps you evaluate your SEO strategy’s performance, while analyzing SEO health metrics lets you inform your SEO strategy. Institutional leaders want reporting on SEO metrics, but most don’t receive regular updates. From deans to marketing leaders to SEO analysts, various audiences need to receive and review different levels…

Higher education institutions aiming to develop successful corporate learning partnerships must be willing to acknowledge that marketing to and engaging businesses is different from marketing to and engaging students. In the first part of this series on higher ed corporate learning, we discussed how schools can position themselves to effectively market to businesses. Once that…

How to establish successful corporate partnerships Corporate learning partnerships are effective revenue generators for many higher education institutions. These partnerships can also help schools better serve their missions by expanding access to higher education for adult learners. But developing successful higher education marketing initiatives to establish relationships with corporate partners can be challenging. At MindMax,…