Industry Insights

Online programs are no longer a nice-to-have. They are essential, with many schools looking to online as their primary growth lever amid market headwinds. A strong portfolio of online programs can allow institutions to grow enrollment, reach new student populations, and future-proof their offerings. But building, launching, and sustaining a successful online program operation requires…

Half of prospective students use AI tools every week. Yet, only about a third of higher education institutions have a formal strategy for AI search. That gap isn’t just a metric. It’s a brand visibility crisis. Students are using ChatGPT and Perplexity to research programs, compare universities, and narrow their lists, often before they ever…

Student success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…

Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…

There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…