Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

Are You Selling Day-Old Doughnuts?

Every year our degrees “expire” in relevancy and timeliness if we don’t refresh each class with an eye to the future, Ray Schroeder argues.

We all know the tech expectations of new hires have changed rapidly this century. While many of the soft skills of communication, leadership, critical thinking and social sense remain relevant today, a whole host of technological infrastructure changes continue at a rapid rate. The tools, the cloud, the networks and their capabilities that we use are rapidly changing. Leadership decisions are informed far more by data and analysis than instinct and intuition.

This raises the question of whether we are best educating our students for jobs that will be in rapid decline, or no longer exist, when they graduate. How can we predict the future career environment? We can’t, with 100 percent certainty. But we can, and must, carefully and continuously share the trends with our students so they are prepared for the emerging environment. Columbia University, along with UPCEA, has opened a call for papers on the very topic of the future of work and its implications for higher education. I encourage you to submit your thoughts, and I look forward to seeing the results from that work.

One good place to start looking now is the 2018 World Economic Forum Future of Jobs report. This 147-page report from WEF is full of well-researched data, trends and predictions. It is deeply valuable for planning for the future. For example, some of the key tech influences it sees:

Four specific technological advances — ubiquitous high-speed mobile internet; artificial intelligence; widespread adoption of big data analytics; and cloud technology — are set to dominate the 2018-2022 period as drivers positively affecting business growth. They are flanked by a range of socio-economic trends driving business opportunities in tandem with the spread of new technologies, such as national economic growth trajectories; expansion of education and the middle classes, in particular in developing economies; and the move towards a greener global economy through advances in new energy technologies.

The top trending skills the report suggests in the next two years will be:

  • Analytical thinking and innovation
  • Active learning and learning strategies
  • Creativity, originality and initiative
  • Technology design and programming
  • Critical thinking and analysis
  • Complex problem solving
  • Leadership and social influence
  • Emotional intelligence
  • Reasoning, problem solving and ideation
  • Systems analysis and evaluation

Are we integrating these skills into our learning outcomes map? Have we engaged professionals and leaders in the field to regularly advise us on the local trends and needs they see? To the extent we fail to educate ourselves in these areas and adjust our curricula, we are cheating our students — all of our students, undergraduate, graduate, professional and continuing — of perhaps the most valuable assets they expect us to provide: currency and relevancy.

The first step is that we, ourselves, must be informed. A second challenge we face is to assure that our students are asking the right questions and getting reliable information about their futures. One tool I found is a recent podcast by Michio Kaku, theoretical physicist, best-selling author and co-founder of string field theory. His guest is Tracey Wilen, a researcher and speaker on the impact of technology on society, work and careers. Wilen is a former visiting scholar at Stanford University who has held leadership positions at Apple, HP and Cisco Systems and is a prolific writer and speaker on careers of the future. In this half-hour program, they address jobs of the future for college students, including midcareer students.

This could be an excellent stimulus for a discussion in an introductory class, or a faculty development meeting, or an open forum for students online or on campus.

I recommend that the WEF report be placed on the computer of every dean, department chair and student adviser. And I recommend that that we all listen to the podcast by Kaku and Wilen to see if this might be worth sharing with our students to stimulate thought and discussion, as well as keep an eye on the work by UPCEA and Columbia University. These actions are foundational to beginning to teach to the future. Your students will thank you in the years ahead!

This article was first posted January 23rd in Inside Higher Ed’s Inside Digital Learning. 

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

Four Steps to Help Enrollment Managers Lead in a Challenging Environment

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments.  Changing our current…

Read More

How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

Read More

An Online Pivot That Continues to Pay Off (Inside Higher Ed)

Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…

Read More

UPCEA’s Finance Department Grows, Welcomes Tanya Smith

UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…

Read More

Universities Investing in Microcredential Leadership (Inside Higher Ed)

Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…

Read More

ED Sends Distance Ed, R2T4, TRIO Rules for Final Administrative Review | Policy Matters (June 2024)

Major Updates ED Sends Distance Ed, R2T4, TRIO Rules to OIRA for Final Review Before Release and Public Comment The US Department of Education has advanced a set of proposed regulations to the Office of Management and Budget’s Office of Information and Regulatory Affairs (OIRA) for review. This submission marks the final procedural step before…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.