The Pulse of Higher Ed

Perspectives on Online and Professional Education
from UPCEA’s Research and Consulting Experts

A Model for New Program Development

Competition among higher education institutions is increasing both nationally and internationally, often driven by cultural shifts, globalization, advancements in technology, and decreases in state funding among other factors. Many universities have responded to these pressures by becoming more entrepreneurial. The future success of universities will depend in part on finding more opportunistic and creative means by which to increase market share. Without doing so, they risk not just falling behind, but failing altogether.

One avenue to market growth is developing new programs that are sustainable, positive net revenue generating and in alignment with the institution’s ability to deliver expertise in the area. Unfortunately, many education providers are having difficulty creating a robust and profitable new program portfolio. Helix Education and the University Professional and Continuing Education Association have co-authored a study of continuing education metrics related to new program development inefficiencies.

The study found that many universities have no formal process for new program development, and instead rely on intuition-based factors to make such decisions. This informal decision-making process is mismatched with the top two data-driven outcomes of program development: revenue and job market demand. 

 

UPCEA Members: Click here to login to CORe to download the complete PDF of the report.

Not an UPCEA Member?: Call 202-659-3130 for more information.

Learn more about UPCEA's expert consultants

Do you need help with your PCO unit or campus? We can help. Contact UPCEA Research and Consulting for a brief consult. Email [email protected] or call us at 202-659-3130.

Trusted by the nation's top colleges and universities, UPCEA Research and Consulting provides the best value in the industry today. UPCEA's industry experts have years of experience in Online and Professional Continuing education - put them to work for you!

UPCEA Research and Consulting offers a variety of custom research and consulting options through an outcomes-focused pricing model. Find the option(s) that best suit your institution.

Learn more about UPCEA Research & Consulting


The UPCEA Difference

Unmatched Experience: For more than 100 years, UPCEA consultants have exclusively served the needs of online and professional continuing education programs. UPCEA consultants leverage their extensive industry expertise to expedite solutions, anticipate upcoming shifts, and offer distinct best practices, effectively aiding clients in achieving their goals.

Cost Effectiveness: As a nonprofit, member-serving organization, we provide unmatched value, allowing you to maximize limited research and consulting budgets.

Action in Motion: Our cadre of experienced, skilled authorities and expert practitioners propels you forward, translating research and consulting into impactful implementation, a distinctive hallmark of UPCEA. Our team of current and former institutional leaders will support you, turning research and consulting into action.

Mission Alignment: Like you, our mission is to enhance and expand educational opportunities and outcomes for adult and other non-traditional learners. We share your values and work in partnership with you to advance access and excellence in education.

Other UPCEA Updates + Blogs

UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce needs. Framing Employer Engagement The first spotlight session introduced an emergent University-to-Business…

Read More

UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

Read More

Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

Read More

Preparing Four-Year Institutions for Workforce Pell

Institutions must begin preparing now for 2026 implementation.  On July 4, 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), a sweeping legislative package that reshapes federal student aid and accountability policy. Among many consequential provisions for higher education is the creation of Workforce Pell, which will extend Pell Grant eligibility to some short-term,…

Read More

How AI Is Rewriting the Playbook for Enrollment Management

Introduction Enrollment managers face a paradox: students demand personalized service, yet resources are shrinking. While AI is exciting, it is also an expensive endeavor for enrollment management divisions already stretched by staffing and resource challenges. Traditional methods—manual file reviews, siloed systems, and lagging indicators—simply can’t keep up. The solution lies in determining how to leverage…

Read More

Honoring the Life and Legacy of Dr. James P. Pappas

UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…

Read More

The Nation's Top Universities Choose UPCEA Research and Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.