UPCEA Benchmarking Research & Consulting

Feasibility Analysis

Do you need to determine the long-term feasibility of a new or existing program? A feasibility analysis goes beyond a surface-level review of labor and competitive data and provides real-world perspectives from employers, potential students, inquirers, or alumni to enrich data and better inform decision making.

A feasibility analysis is a robust deliverable that synthesizes secondary and primary research. Primary research elements could include but are not limited to surveys of inquirers, current students, alumni, or potential students, interviews with relevant opinion leaders (i.e., employers, etc.), estimated market sizes, and enrollment process review, among others. This type of report is ideal for a client who is strongly considering a potential program, is curious about the success or failures of an existing program or wishes to have a more exhaustive understanding of a particular market. Additional costs can occur if UPCEA is required to use an outside research panel (i.e., Dynata), to conduct primary research. 

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Pricing starts at $4,999

Typical time to completion: 4-6 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

Second Opinion—Free Consulting Service for Members!

Seeking timely, expert advice—or, a "second opinion?" Our lead consultants are available to provide brief, rapid responses for members who have questions about all aspects of professional, continuing, and online education programs and strategy. Members can request a thirty-minute phone consultation free of charge.

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