Marketing, Enrollment Management and Student Success Awards
UPCEA’s Marketing, Enrollment, and Student Success Network sponsors annual competitions—the UPCEA MEMS Awards — to recognize the best marketing campaigns, as well as enrollment excellence, and advancement in student success in the field of online and professional continuing education.
Excellence in Marketing Award
We recognize marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, this award focuses on outstanding and effective marketing in the higher education field based upon overall creativity, messaging, results achieved by the campaign, and level of design. Recipients are chosen and announced each fall.
To see the rubric used to review award nominations, click here.
Excellence in Enrollment Management Award
We invite Association members to enter their outstanding enrollment planning, operational best practices, and superior results in enrollment management for recognition. Recipients are chosen and announced each fall.
To see the rubric used to review award nominations, click here.
Excellence In Advancing Student Success Award
We recognize an institution that has implemented a successful strategic initiative, project, or service that has resulted in significantly advancing the success of adult and/or non-traditional student audiences. Recipients are chosen and announced each fall.
To see the rubric used to review award nominations, click here.
2024 UPCEA MEMS Award Recipients
UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients were honored at the 2024 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, December 3-5 in Philadelphia, PA.
2023 Marketing Awards Recipients
21 Recipients Chosen For Three Award Categories
WASHINGTON, D.C., October 20, 2023 — UPCEA, the online and professional education association, has announced the recipients of the 2023 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients will be honored at the 2023 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, November 29-December 1 in Portland, Oregon.
“These remarkable individuals and organizations inspire us with their exceptional work in higher education marketing, enrollment, and diversity, equity and inclusion,” said Kayleigh Erickson, Student Enrolment Manager, University of Cambridge-ICE and 2023 MEMS Awards Subcommittee Chair. “We celebrate your outstanding contributions to our field!”
The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management.
The 2023 recipient is:
- IU Online Enrollment Management & Student Services
Indiana University
The UPCEA Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.
The 2023 recipient is:
- Excellence in DEI Recruiting
Brandy Chamberlain
University of Louisville, Online Learning
The UPCEA Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.
The 2023 recipients are:
GOLD
- ‘Take Note’ Digital Magazine
Greg Faucher, Pat Healy, Talia Smith-Muller, Mike DeBenedictis, Brooke Larson
Berklee Online
SILVER
- Razorbug Diploma Tour
Marketing and Communications Team, Global Campus
University of Arkansas - Vanderbilt School of Engineering Online Program Launch
Jessica Beckmann
Vanderbilt University - SJSU Online Brand Campaign
Brian Cheung Dooley, Kristin Ede, Marc Montenegro, Tiffany Thaoxaochay
San José State University - MSAI Launch Announcement – Earned Media Campaign
Christine Sinatra, Lisa Lawrence, Bailey Dermanci, Sunshine Barber, Computer and Data Science Online Team
The University of Texas at Austin - Summer Session Campaign
Enrollment and Marketing Team
Sacramento State University College of Continuing Education - Education That Works With You
Washington State University Everett - Comprehensive Prospective Student Email Marketing Campaign
Purdue University Online - Unrivaled in Alabama
The UA Online Marketing Team
The University of Alabama Online - Oregon State University Ecampus Student and Alumni Identities Campaign
Oregon State University Ecampus - Becoming a Culture Change Agent: Harnessing the Power of Diversity, Equity & Inclusion at Suffolk University
Suffolk University CCPE and Archer Education
BRONZE
- Alumni Spotlight: Kim Hawk, The Lineage Project
University of Washington Continuum College - Pursue the Next You 2.0
Villanova University College of Professional Studies - #SuccessStoriesUTA
Hiba Mohamed Elhassan Hashim
The University of Texas at Arlington - Destined for Brilliance
University of Cincinnati Online and Oodle - Online Livestream Video Series
Brian Cheung Dooley
San José State University Online - Dare. Dream. Do.
UC San Diego Extended Studies - Winter Session 2023
Stanislaus State Continuing and Professional Education - Online Master’s in Healthcare Administration Online Launch Campaign
Therese Grohman, Karla Del Angel, Brad Farrar, Jean Kim, Liz Ostermann, Polymyth Productions
Northwestern University School of Professional Studies
Congratulations to all of the 2023 Award recipients!
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About UPCEA
UPCEA is the online and professional education association. Our members continuously reinvent higher education, positively impacting millions of lives. We proudly lead and support them through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more at upcea.edu.
CONTACT:
Molly Nelson, UPCEA Vice President of Communications
2022 Marketing Awards Recipients
15 Recipients Chosen For Three Award Categories
WASHINGTON, D.C., October 20, 2022 — UPCEA, the leader in online and professional continuing education, has announced the recipients of the 2022 Excellence in Enrollment Management Award, Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the new Excellence in Marketing Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients will be honored at the 2022 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, November 30-December 2 in New Orleans.
“We are consistently impressed by the high caliber of work our members are doing to both reach and retain students,” said Matt Tate of Appalachian State University and Amanda Keighley of Worcester Polytechnic Institute, 2022 MEMS Awards Subcommittee Co-Chairs. “We congratulate each of this year’s recipients for their creative efforts in higher education marketing, enrollment, and student success.”
The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management.
The 2022 recipient is:
- Enrollment Services
Oregon State University Ecampus
The UPCEA Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.
The 2022 recipient is:
- Diversity, Equity, Inclusion & Belonging Task Force
American Public University System
New in 2022, the UPCEA Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.
The 2022 recipients are:
GOLD
- Meet The Right People: Reposition Video Campaign 2021 – 2022
The Chang School of Continuing Education, Toronto Metropolitan University
SILVER
- The Storytelling Videos
The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University - Reimagine Arkansas Workforce Project Marketing and Communications
Global Campus, University of Arkansas - The Chang School Spring/Summer 2022 Lead Nurturing Campaign
The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University - Yes, That Harvard
Harvard University Division of Continuing Education
BRONZE
- Paid Social Media Strategy
Berklee Online - 2022 Summer Term Campaign
University of Wisconsin–Madison Division of Continuing Studies and Vendi Advertising and Kingdom Filmworks - Beaver for Life
Oregon State University College of Business - Conservation and Natural Sciences Marketing Campaign
Oregon State University Ecampus - Summer Sampler Series 2022
University of Washington Tacoma Professional Development Center - UW–Madison Online Campaign
University of Wisconsin–Madison Division of Continuing Studies and Heavy - Revamp, Redesign and Publish
University of Calgary Continuing Education - Over 20 Online Graduate Degrees Under $20k
University of Massachusetts Lowell
Congratulations to all of the 2022 Award recipients!
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About UPCEA
UPCEA is the leading association for professional, continuing, and online education. For more than 100 years, UPCEA has served most of the leading public and private colleges and universities in North America. Founded in 1915, the association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between contemporary learners and public policy issues. Learn more at upcea.edu.
CONTACT:
Molly Nelson, UPCEA Vice President of Communications
[email protected]