Marketing and Enrollment Management Awards
UPCEA’s Marketing, Enrollment, and Student Success Network sponsors annual competitions—the UPCEA MEMS Awards — to recognize the best marketing practices and promotional pieces, as well as enrollment excellence, and DEI in the field of online and professional continuing education.
Excellence in Marketing Award
We invite Association members to enter their finest work for the academic year in the awards competition. The entries are reviewed by a panel of marketing, communication, and design professionals. Recipients are chosen and announced each fall.
To see the rubrics used to review award nominations, click here.
Excellence in Enrollment Management Award
We invite Association members to enter their outstanding enrollment planning, operational best practices, and superior results in enrollment management for recognition. Recipients are chosen and announced each fall.
To see the rubrics used to review award nominations, click here.
Excellence in Diversity, Equity, and Inclusiveness in
Marketing, Enrollment, and Student Success Award
We recognize institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. Recipients are chosen and announced each fall.
To see the rubrics used to review award nominations, click here.
2023 UPCEA Marketing and Enrollment Award Recipients
UPCEA, the online and professional education association, has announced the recipients of the 2023 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients were honored at the 2023 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, November 29-December 1 in Portland, Oregon.
2022 Marketing Awards Recipients
15 Recipients Chosen For Three Award Categories
WASHINGTON, D.C., October 20, 2022 — UPCEA, the leader in online and professional continuing education, has announced the recipients of the 2022 Excellence in Enrollment Management Award, Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the new Excellence in Marketing Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients will be honored at the 2022 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference, November 30-December 2 in New Orleans.
“We are consistently impressed by the high caliber of work our members are doing to both reach and retain students,” said Matt Tate of Appalachian State University and Amanda Keighley of Worcester Polytechnic Institute, 2022 MEMS Awards Subcommittee Co-Chairs. “We congratulate each of this year’s recipients for their creative efforts in higher education marketing, enrollment, and student success.”
The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management.
The 2022 recipient is:
- Enrollment Services
Oregon State University Ecampus
The UPCEA Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.
The 2022 recipient is:
- Diversity, Equity, Inclusion & Belonging Task Force
American Public University System
New in 2022, the UPCEA Excellence in Marketing Award recognizes marketing campaigns that excel in creativity, execution, and impact. Regardless of institution size or budget, the award focuses on outstanding and effective marketing in the higher ed industry based upon overall creativity, messaging, results achieved by the campaign, and level of design.
The 2022 recipients are:
GOLD
- Meet The Right People: Reposition Video Campaign 2021 – 2022
The Chang School of Continuing Education, Toronto Metropolitan University
SILVER
- The Storytelling Videos
The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University - Reimagine Arkansas Workforce Project Marketing and Communications
Global Campus, University of Arkansas - The Chang School Spring/Summer 2022 Lead Nurturing Campaign
The G. Raymond Chang School of Continuing Education, Toronto Metropolitan University - Yes, That Harvard
Harvard University Division of Continuing Education
BRONZE
- Paid Social Media Strategy
Berklee Online - 2022 Summer Term Campaign
University of Wisconsin–Madison Division of Continuing Studies and Vendi Advertising and Kingdom Filmworks - Beaver for Life
Oregon State University College of Business - Conservation and Natural Sciences Marketing Campaign
Oregon State University Ecampus - Summer Sampler Series 2022
University of Washington Tacoma Professional Development Center - UW–Madison Online Campaign
University of Wisconsin–Madison Division of Continuing Studies and Heavy - Revamp, Redesign and Publish
University of Calgary Continuing Education - Over 20 Online Graduate Degrees Under $20k
University of Massachusetts Lowell
Congratulations to all of the 2022 Award recipients!
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About UPCEA
UPCEA is the leading association for professional, continuing, and online education. For more than 100 years, UPCEA has served most of the leading public and private colleges and universities in North America. Founded in 1915, the association serves its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA also builds greater awareness of the vital link between contemporary learners and public policy issues. Learn more at upcea.edu.
CONTACT:
Molly Nelson, UPCEA Vice President of Communications
[email protected]
2021 Marketing Awards Recipients
11 Recipients Chosen For Three Award Categories
WASHINGTON, D.C., December 2, 2021 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2021 Crisis Management Marketing Award, 2021 Excellence in Enrollment Management Award, and the new Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award.
All three awards are sponsored by UPCEA’s Marketing, Enrollment, and Student Success Network. Recipients were honored on December 2 at the virtual 2021 UPCEA MEMS: Marketing, Enrollment Management, Student Success conference.
The UPCEA Crisis Management Marketing Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that has demonstrated the ability to pivot their marketing and implement new plans during these testing times.
The 2021 recipients are:
SILVER
- 2021 Spring/Summer Campaign: Knock Offs
The G. Raymond Chang School of Continuing Education, Ryerson University - Berklee Online: Guitar Handbook Integrated Marketing Campaign
Berklee Online - 2020/2021 Ad Campaign – Exhibiting Agility to Meet the Needs of Adult Learners
University of Denver - Engaging adult learners through the UofT SCS Knowledge Hub
University of Toronto School of Continuing Studies - Thrive: UofL’s Pivot to Virtual Video Production
University of Louisville Online Learning - Fall 2021 Event Marketing Plan: A New Way Forward for Events
The G. Raymond Chang School of Continuing Education, Ryerson University
BRONZE
- BU Metropolitan College Crisis Management in Marketing
Boston University Metropolitan College - LetsContinYU
York University School of Continuing Studies
The UPCEA Excellence in Enrollment Management Award recognizes an outstanding professional, continuing, and/or online (PCO) organization (unit or individual) that models best practices and combines process excellence with superior results in enrollment management.
The 2021 recipients are:
- UNH Online
University of New Hampshire - Boston University Metropolitan College
Boston University
New in 2021, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award recognizes institutions or departments that have dedicated their time and efforts to promoting diversity, equity, and inclusion throughout their marketing, recruitment, communication, programming, student success/services and/or enrollment efforts. This award focuses on a commitment to equity, representation and inclusion in a school’s marketing, enrollment and/or student success/services. Award recipients will have shown increased and sustained success in recruiting and retaining underrepresented populations based on their marketing and/or student success/services.
The 2021 recipient is:
- Women in Engineering and Technology Day
College of Engineering and Computing Science
New York Institute of Technology
Congratulations to all of the 2021 Award recipients!
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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.
CONTACT:
Molly Nelson, UPCEA Chief Operating Officer / Vice President of Communications, 202.659.3130, [email protected]