‘The UPCEA survey also found that AI integration reflects “both experimentation and uneven maturity.” Nearly half of online enterprises (47 percent) reported a collaborative approach to AI decision-making, while others “are either highly autonomous or lack formal processes altogether.”

The UPCEA report makes five key recommendations: question and improve financial models; benchmark for efficiency, not just scale; develop a clear AI strategy; align staffing with strategy; and invest in “organizational clarity.”’

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