I just returned from the largest-ever UPCEA Annual conference in Washington DC. More than 1,000 leaders in professional, continuing and online education gathered to learn, share and prepare for the future. I had the privilege to greet hundreds of those as they registered for the conference on Wednesday. Many of those attending were excited about the potential of new knowledge that will be provided by the emerging generative technologies. Yet, others were somewhat fearful of the direct impact of generative AI on current and future jobs for themselves and their colleagues. Everyone seemed interested in just how ChatGPT works and how it is likely to change over time. Let’s sort through the current issues and concerns, then suggest what we are most likely to see in the near future.
It is certainly true that GPT-4 and other large language models bring new abilities and opportunities to higher education. To quote Udacity CEO and Co-founder, Stanford Professor Sebastian Thrun, generative AI is “The single biggest thing we are ever going to see in our lifetime…” The reach of this technology goes much further than education. Our society will soon become populated with personal assistants serving individual and group needs across our culture. They will become high-powered personal assistants, tracking our individual interests, preparing us for work daily, and supporting us in advancing our careers. In effect, each and every one of us will have a super-charged, highly-empowered “Siri” or “hey Google” that will be pro-active and perform much more than simple reminders, fact checks, and search engine lookups. The next generation of personal assistants will anticipate our knowledge needs and provide value adds in information discovered through deep searches every day.
As GPT-4 was released, OpenAI also released a treasure trove of benchmarking and further testing of their most recent versions. Incredibly, the GPT-4 version stacks up very well on standardized tests against some of our top graduate assistants. Check out these scores: Uniform Bar Exam 90th percentile; SAT evidence-based reading/writing 93rd percentile; SAT Math 89th percentile; GRE Verbal 99th percentile with dozens more documented and presented. To me, these and the rest of human-AI benchmarking results that OpenAI reported are astounding. I encourage all readers to check out the report that can be found online.
As mentioned in “Online: Trending Now” earlier this month, Ed Felten (Princeton), Manav Raj (University of Pennsylvania) and Robert Seamans (New York University) have released a soon-to-be peer-reviewed paper — “How Will Language Modelers such as ChatGPT Affect Occupations and Industries?” — in which the case is made that generative AI has the potential to impact teaching in many fields.
Importantly, we in higher education will determine if these tools will supplement or, rather, replace workers in our field. If we follow the early lead of businesses, it is likely that we will reduce our staffing while expanding the use of generative AI. The question has been posed in substantial early surveys. Resume-Builder reports:
In February, ResumeBuilder.com surveyed 1,000 U.S. business leaders to see how many companies currently use or plan to use ChatGPT…. 1 in 2 companies have replaced workers with ChatGPT since November. Forty-eight percent of companies have replaced workers with ChatGPT since it became available in November of last year. In the future, ChatGPT may lead to more layoffs according to business leaders. When asked if ChatGPT will lead to any workers being laid off by the end of 2023, 33% of business leaders say ‘definitely,’ while 26% say ‘probably.’ Within 5 years, 63% of business leaders say ChatGPT will ‘definitely’ (32%) or ‘probably’ (31%) lead to workers being laid off.
In addition, respondents in the Resume-Builder survey indicated that 9 in 10 business leaders say it’s beneficial for job applicants to have ChatGPT experience, and that it’s possible having ChatGPT experience could help workers keep their jobs. In assessing candidates to hire, 92% of business leaders say AI/chatbot experience is a plus.
The advice seems clear. We all may be well-served by investing some time in understanding this technology and testing out ways in which we may be able to use it to advance our work.
The question of just how this large language model works, is perhaps best described by ChatGPT itself. I asked it to describe the process. In a response to my question on March 17, 2023, ChatGPT wrote: “Chatbot GPT (ChatGPT) is a language model based on the GPT-4 architecture developed by OpenAI. It functions by utilizing deep learning techniques, specifically, a type of artificial neural network called a Transformer. The GPT in ChatGPT stands for “Generative Pre-trained Transformer.” The app went on to describe six key steps in a “high-level overview.” Those include Pre-training, Fine tuning, Tokenization, Context vector, Attention mechanism and Decoding. The complete reply can be found in my presentation notes as well as – if you prefer – a human-written summary from March 10, 2023, “How does ChatGPT work?” by David Gewirtz, ZDNet.
Sharon Goldman writing in VentureBeat highlights the “hottest” new trend in generative AI. It is the rapidly-growing number of productivity apps. We are likely to see this trend continue to play out through the rest of the year. These tools have the possibility of saving time while providing higher-quality results in many different aspects of your work life. Many are free or low-cost.
Looking ahead to the not-too-distant future, we are likely to see more about biocomputers. Using brain and stem cells, researchers are hoping to vastly accelerate and expand performance. Research is already well underway at Johns Hopkins:
It’s called organoid intelligence, or OI, and it uses actual human brain cells to make computing “more brain-like.” OI revolves around using organoids, or clusters of living tissue grown from stem cells that behave similarly to organs, as biological hardware that powers algorithmic systems. The hope—over at Johns Hopkins, at least—is that it’ll facilitate more advanced learning than a conventional computer can, resulting in richer feedback and better decision-making than AI can provide…. Using human brain cells to power computers has obvious ethical implications, which the researchers openly acknowledge.
Decades ago, a wave of AI replaced assembly-line blue-collar jobs. This version of AI is more likely to replace administrative white-collar jobs that previously required college, even graduate degree level knowledge and skills. However, just as was the case those decades ago, the overall number of jobs increased; that is likely to happen again with the advent of generative AI. The new jobs will likely require a thorough understanding of generative AI and the skills to apply this emerging technology to advance effectiveness and efficiency.
This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.
Major Updates
- Deadline March 30: Public Comment on Third Party Servicers – Institutional Members Encouraged to Weigh In
The Department has updated Third-Party Servicer guidance to clarify when a servicer is considered as such, and would be privy to additional data and regulation with compliance for federal rules and regulations. The definitions have been broadened to include recruiting, teaching and learning, as well as software providers. They are also implementing a ban on foreign held or based Third-Party Servicers. Comments are open until March 30th for this guidance. The Department is asking institutions to report any arrangements that have not been previously reported to them by September 1, also the date the guidance will go into effect. Read more.
- The Department of Education Announces Public Hearings April 11-13 on Higher Education Rulemaking
The US Department of Education will hold virtual public hearings on April 11-13 to hear from the public on potential updates for this fall’s rulemaking sessions. The Department’s focus is on a number of topics, but most important to this community are: Institutional eligibility, including State authorization; third-party servicers and related issues; and the definition of distance education as it pertains to clock hour programs and reporting students who enroll primarily online. The written comment period ends April 13, and more details, including how to take part in the virtual public hearings, can be found here. For details on the negotiated rulemaking process at the Department, here are some FAQs. Read more.
- Education Department Announces Secret Shopping of Institutions to Find Predatory Practices
The US Department of Education announced March 14 that they will begin to use secret shoppers as a means to identify institutions that are not in compliance with recruitment, enrollment, financial aid, and other items. The goal of the Department is to help identify potentially misleading or predatory methods used to recruit and/or enroll students. Federal Student Aid Chief Operating Officer Richard Cordray noted that “Secret shopping is another tool in FSA’s toolbox as we expand our oversight work to hold predatory schools accountable. Our focus—as always—is to ensure that students, borrowers, families, and taxpayers are not being preyed upon to make a quick buck.” We encourage our institutions to review all enrollment and recruitment practices that are part of your programs to make sure they are aligned with institutional Title IV eligibility guidelines. Read more.
Other News
- The Role of Politics in Where Students Want to Go to College (Inside Higher Ed)
Professional continuing education looked particularly enticing to colleges and universities in the wake of the pandemic and the staggering enrollment numbers that followed. With traditional enrollment taking a hit, higher education had to find new avenues to enroll learners, and these types of programs seemed to provide the flexibility that fits into almost every lifestyle.
Harvard has its own continuing education program that offers enticing degrees, certificates and courses, catering to students balancing a full-time job or even retirees who just want something intellectually stimulating to engage in.
However, these programs face a slew of challenges that are preventing higher ed leaders from truly capitalizing on this new market of hybrid learners, according to a new report conducted by Modern Campus in conjunction with The EvoLLLution, the Canadian Association for University Continuing Education (CAUCE) and the University Professional and Continuing Education Association (UPCEA). The problems may also seem to be worsening.
Read the full article.
Dive Brief:
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Continuing and online education programs offered by traditional brick-and-mortar colleges endure staffing issues, high administrative workloads and challenges accessing real-time student data. That’s according to an annual survey from the University Professional and Continuing Education Association, and Modern Campus, a higher ed software provider.
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Among surveyed college employees, 71% said their institutions’ senior leaders supported growing their institutions’ continuing education programs, but 57% said such programs weren’t staffed enough to meet institutional goals.
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Some 68% cited administrative burdens as a barrier to expanding continuing education programs, up from 53% in 2022.
The continuing education arms of colleges and universities are poorly integrated into institutional systems and resources, according to survey findings published Wednesday by the software firm Modern Campus.
Non-degree credentials and certificates are an important revenue stream for universities and colleges, but many continuing education leaders said they don’t have enough staff, systems or investment, according to the firm’s State of Continuing Education 2023 report.
Though digital credential offerings are growing, 46% of respondents said they struggle to access real-time enrollment data for continuing education courses. Issues with technology and system infrastructure were listed as the third-biggest barrier to expanding continuing education by survey respondents, after lack of staff and insufficient funding.
“The future higher education institution is rooted in continuing education, but delivering on that promise requires both strategic and operational support from the institution,” Amrit Ahluwalia, senior director of content and strategic insights at Modern Campus, said in a press release.
The report includes responses from 140 higher education institutions offering adult education courses and certificates. It was published with support from the University Professional and Continuing Education Association and the Canadian Association for University Continuing Education.
We are emerging from the pandemic and the higher education landscape is daunting. The battle for funding and student loan debt relief is tied up in the court system. New statements have been released from the Department of Education regarding bundled services and third-party providers. Politics are at play regarding college systems in Florida and Oklahoma, as well as in other states. It also seems like a month doesn’t go by without a college or university announcing a merger or closure, with the most recent group including Presentation College (SD) and Finlandia University (MI).
In the past, colleges and universities held the keys to a highly educated workforce. The K-12 system fed these institutions the enrollments they needed, and employers were at their mercy for college graduates. Over the past few decades, colleges and universities semi-prepared graduates for the workforce, and the employer gave them the additional training and experience needed to make up for potential knowledge and skill-readiness holes. With few exceptions, employers tolerated the educational deficits because they had an ample supply of graduates and often received an entry-level employee who was close to ready, often motivated, showed a good work ethic, and had a credential that correlated well with workplace success at the time – the bachelor’s or associate’s degree.
Today, a new and fast-moving economy is changing the demands, influence, and needs of the workforce. With the impending demographic cliff on the horizon and decline in the perceived value of the degree in play, employers have more leverage, as do Generation Z employees and millennial decision-makers. Every employee hired, invested in and retained matters, and employers know that. Every college student and college graduate matters, and colleges and universities need to acknowledge that.
While there is momentum in the marketplace for more stackable credentials leading to degrees, alternative forms of higher education and training are also becoming more popular, such as technology bootcamps, professional certificates, and digital badges. With change afoot, higher education institutions need to communicate these new educational offerings. For decades, their message has been “come to college and earn a degree,” while not informing potential students about other opportunities. When individuals do hear about new opportunities or search via a search engine, they often land on institutionally-centered websites and messaging.
A recent study conducted by UPCEA and digital marketing company Search Influence revealed that many colleges and universities are not prepared to greet the new adult learner. As part of the study, UPCEA conducted a readiness audit of 100 of its member institutions and found many to be not search engine ready and ill-equipped to greet potential learners effectively or efficiently. In fact, while the majority of marketing leaders see search engine optimization as important (84%), just 51% have an established SEO strategy. This issue is compounded by other inefficiencies in the enrollment management process that also negatively impact the potential student experience, creating a leaky budget scenario regarding inquiry to student conversion.
What institutions need to do is to redesign their websites or “storefronts” to greet visitors better and, to manage change, track and measure progress and performance through the use of customer relationship management (CRM) tools and marketing automation and enrollment management systems. Websites need to be designed around the student, similar to how a brick and mortar retail operation would greet a walk-in customer. The customer needs to be acknowledged, greeted, welcomed, and provided with information to make decisions. Higher education is receiving failing grades on this by leaving legacy websites aimed at the adult learner from two decades ago operational, creating sites that are over-creative (but winning awards or praise internally) without a target audience in mind, or designing new sites that are centered around the institution’s products first and the learner as an afterthought.
The higher education winners in the new economy will have stackable credentials that lead to a degree that factors in noncredit learning and relevant experience, but also that are warm to their target audience by leveraging effective digital approaches and tools when they greet the student of the future.
View and download the UPCEA/Search Influence report here.
Jim Fong, UPCEA’s Chief Research Officer, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA conferences, sharing vital information with attendees.
When generative AI came rolling out of development lab obscurity last year, most of us were surprised – even shocked. AI has always been a path to streamline production and distribution. In the past, it had come to replace blue collar jobs. When I first tried it out in August, I wrote in this column, “Higher Ed, Meet GPT-3: We Will Never Be the Same!” I was astounded at the speed and cogency of GPT in answering complex questions with multiple paragraphs in the blink of an eye. Half a year later, it is time for an update as I prepare to travel to the UPCEA Annual Conference in Washington DC where AI will be high among the topics of conversation.
First, know that this technology is nuanced, it is not just OpenAI’s ChatGPT. Generative AI covers a wide range of applications and tools. I now keep shortcuts to three different versions of generative AI on my laptop and phone home screen. I use all three daily. There are many hosts for the basic technology using various versions of knowledge bases and configured to present results with multiple features. Yes, I sprang for the $20/month for ChatGPT Plus. It is ready for me on a click’s notice. Yet, another app I have found useful every day is Perplexity. I am most taken with the auto-embedded citations of sources in the response, much like we do in research papers. This is most useful for deeper digging into topics. Its knowledge base is not delimited to 2021 as is ChatGPT. A somewhat flashier app is You.com. This is also free as of now and has the benefit of the added “/imagine” extension that opens an image generator. Refining prompt inputs to the text-to-image generator is worthwhile to have copyright free images designed to your specifications.
A fourth application that holds great potential to those of us in higher ed is ChatPDF! It is what you might imagine, a tool that allows you to load a PDF of up to 120 pages in length. You can then apply the now-familiar ChatGPT analysis approach to the document itself. Ask for a summary. Dig into specifics. This will be a useful tool for reviewing research and efficiently understanding complex rulings and other legal documents.
In these examples, the tools are mostly using GPT 3.5 with some advanced features promised to come in the full release of GPT 4.0, expected in the near future. OpenAI CEO Sam Altman hints at the soon-to-come multimodal GPT ahead of the 4.0 release, possibly allowing for moving smoothly among text, images and other modes but not yet video, which he says will come later. Not to be forgotten is the Google product, “Bard” that launched to a stumbling start by giving a wrong answer in the very public reveal of the LaMBDA (Language Model for Dialogue Applications) – powered application. Now in restricted Beta release, it is expected to provide a credible competition to ChatGPT.
Much has been made of the possibility of cheating by students using generative AI. Yet, it seems that faculty are much more likely to use the products to enhance their teaching and research rather than students are to use it to cheat.
It is clear that generative AI has enormous potential in higher education. It auto-updates its knowledge base far more frequently and deeply than faculty possibly can. Yes, ChatGPT is delimited by a 2021 cutoff of knowledge, but that doesn’t have to be the case, nor will it be in the future. In a just released study “How will Language Modelers like ChatGPT Affect Occupations and Industries?” by Ed Felten (Princeton), Manav Raj (University of Pennsylvania), and Robert Seamans (New York University) the case is made that generative AI has the potential to impact teaching in many fields. The researchers applied an AI Occupational Exposure (AIOE) measure, developed in 2021, to determine which human requirements for a position most overlapped with generative AI capabilities. In one of the listings reviewed by the researchers of most likely to be affected career fields, 14 of the top 20 occupations were faculty positions in a wide range of fields. A CBS News report on the paper discusses the relative extent to which this predicts job augmentation or rather job substitution.
Longer-term advances in applying AI to learning are coming along, but at a measured – or sometimes a rather stumbling – pace. Neuralink, a subsidiary company owned by Elon Musk, continues its research into direct brain-computer interfacing. However, it has run into repeated regulatory obstacles. The FDA has just blocked a request to begin human trials in implanting chips into human brains. Some pessimism is centered on the company’s understanding of current regulations and attention to regulators.
Johns-Hopkins researchers are examining the potential of using human stem cells to power a kind of organic computing:
It’s called organoid intelligence, or OI, and it uses actual human brain cells to make computing “more brain-like.” OI revolves around using organoids, or clusters of living tissue grown from stem cells that behave similarly to organs, as biological hardware that powers algorithmic systems. The hope—over at Johns Hopkins, at least—is that it’ll facilitate more advanced learning than a conventional computer can, resulting in richer feedback and better decision-making than AI can provide.
Of course, there are both technological and ethical considerations to be addressed as this model moves forward.
Much of the interesting work in the coming months will be to design interfaces to adapt the technology to actual work roles in both supportive and possibly in replacement modes. Generative AI already creates lesson plans, grades assignments, advises students, and answers learner questions. Can it competently take on class management and the other associated administrative tasks? And, certainly, generative AI has an important role to play in research. Will it become a formal or informal co-investigator and co-author of research? What status will we give generative AI in higher ed? And, what will happen to the human faculty aspirants who fail to measure up? I am looking forward to discussing these questions as we prepare for our generative AI partnership in higher ed.
This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning
If your school is investing heavily in creating brand awareness and generating leads at the top of
the funnel (TOFU) but getting lackluster results, enrollment management issues lower in the
funnel may be to blame.
To achieve enrollment goals, you need a strong enrollment management foundation—a system
for guiding prospective students beyond the initial awareness phase and into a thoughtfully
crafted relationship with your institution.
6 Signs of a Successful Enrollment Management Function
Whether you oversee enrollment management strategies in-house or collaborate with a
third-party partner, you’re sure to see results when you invest lower in your funnel and speak to
the heart of prospective students’ challenges, dreams, and desires.
Here are six strong, focused enrollment management strategies to guide you toward success:
1. Speaking expertly to prospective students
Like potential customers, prospective students will have questions. Does your enrollment
management team have the information they need to answer those questions? Are they
equipped with the soft skills necessary to respond to tough queries with compassion and
competence?
This isn’t the time for a hard sell. It’s your school’s opportunity to support prospective students
in making the decision that’s right for them. Through empathic and honest engagement, you can
provide a positive experience that resonates with a prospective student long after the initial
outreach.
2. Offering multiple communication options
Students represent a wide range of demographics, and communication preferences vary from
one demographic to the next. Offering multiple points of contact ensures that each prospective
student can communicate in a way that’s comfortable and familiar to them.
● Phone calls may not be popular among Gen Z-ers and many Millennials, who are
notorious for neglecting personal phone calls and voicemail messages. But not all
prospective students are anti-telephone. Older adult learners, in particular, are more likely
to pick up the phone, so you need qualified enrollment management specialists ready to
engage with them.
● Email is still highly regarded among marketers. Hubspot’s 2022 marketing stats reveal
that “email ROI is an impressive $36 for every $1 spent.” In addition to sending outbound
emails, ensure that your enrollment marketing team is adept at navigating inbound
emails from prospective students. Aim to respond to inbound emails within 1-2 business
days.
● Live chat services came onto the business scene in 2002. Today, the availability of live
chat increases conversions by as much as 20%, with chatters 2.8x more likely to convert
than non-chatters. Online chat is especially valued for its flexibility. Chatters like that they
can multitask while on live chat and get immediate answers to questions. If a
prospective student needs help completing an application, live chat is a simple solution
that won’t disrupt or delay the enrollment process.
3. Being accessible and responsive
Offering multiple contact options is pointless if you don’t have the resources to handle incoming
communications. Enrollment management tasks shouldn’t be casually stacked on top of other
responsibilities, either. If your in-house team is already working full-time (and then some), they
won’t be capable of responding quickly.
Prioritize accessibility and responsiveness by adding support staff or reorganizing your team’s
responsibilities so that someone is always available to answer the phone, reply to emails, and
engage in a live chat session. Inaccessibility and unresponsiveness can create a negative
impression of your school, but offering prospective students the opposite experience has a
markedly positive effect.
4. Adopting inbound and outbound strategies
Enrollment management teams shouldn’t merely be responsive; they should also be proactive.
As part of the marketing funnel, enrollment management teams need a process for following up
with prospective students, whether calling someone who submitted a lead form or sending a
follow-up email to someone who initiated a chat the week before.
Remember that enrollment management is about relationships, and like any good relationship,
the outreach must be two-sided.
5. Tracking every engagement
Effective enrollment management isn’t possible without powerful Customer Relationship
Management (CRM) software. A CRM provides the structure necessary to track every
prospective student, record every interaction, and maintain a record of the relationship that any
enrollment management team member can view at any time. The right CRM, when used well,
can also prompt follow-ups, trigger automations, and ensure no prospect is overlooked.
6. Providing critical qualitative insights
Your enrollment management team is your best resource for gathering and interpreting
qualitative data regarding prospective students. Through their feedback, you can gain valuable
insight into why students are—and aren’t—enrolling in your programs.
Because enrollment management team members engage directly with prospective students,
they can document feedback in a student’s own words. Leverage this valuable information to
inform and improve marketing messages from the top of the funnel to the very bottom.
The Enrollment Management Your Prospective Students Deserve
Enrollment management should never be an afterthought. Relationship-building is imperative if
you want to grow enrollment and attract students who are the right fit for your school.
But to make enrollment management truly successful, you need a committed team of trained
specialists with the time and resources to develop genuine relationships with prospective
students.
If you’re not resourced appropriately to build a dedicated enrollment management team
in-house, a partner like MindMax can help fill that gap. MindMax’s higher education specialists
have the experience and expertise to develop effective enrollment strategies throughout every
phase of your marketing funnel. The MindMax team will align their efforts seamlessly with your
branding and messaging to accurately represent your school, its values, its programs, and its
people.
If you’re ready to optimize your enrollment management function, reach out to MindMax.
Alternative credential experts identify the conditions necessary to design and deliver noncredit to credit pathways at postsecondary institutions.
Over the course of 2022, the Typology, Terminology, and Standards Subcommittee[1] of the Council for Credential Innovation discussed the conditions necessary to create noncredit to credit pathways at postsecondary institutions. Their deliberations eventually narrowed to noncredit learning designed and delivered by two- and four-year institutions and applied to degree programs at the same institution. Professionals in postsecondary education know how vast the chasm is between noncredit and credit programs, even within the same institution.
“Noncredit operations exist in different administrative systems, tend to measure learning in competencies and skills rather than credit hours, and while institutional faculty tend to be utilized in noncredit instruction, institutional leaders are still struggling to apply this learning in their own degree programs,” stated Julie Uranis, Senior Vice President for Online and Strategic Initiatives at UPCEA. “Learners are not interested in the divisions that exist on our campuses. They want to have their college-level learning, in relevant subject matter, applied to degree programs to satisfy some degree requirements.”
The product of the Subcommittee’s discussions is an infographic, highlighting the conditions necessary to create noncredit to credit pathways. “There are many issues to consider when we talk about noncredit to credit pathways,” shared Jenni Murphy, Dean of the California State University, Sacramento’s College of Continuing Education. “We decided an infographic could be a valuable tool to help senior leaders and faculty understand the issues associated with this work. We hope this infographic will be utilized by professional and continuing practitioners as they work to create new opportunities for learners and seek buy-in on their campuses.”
Click here to download the infographic.
Developing and offering alternative and non-degree credentials (certificates, micro-credentials, digital badges and non-credit programs) has become a new priority in professional, continuing and online education. UPCEA is leading the way with focused initiatives centered around new credential innovation with research, peer-led sessions and resources for leaders charged with entrepreneurial initiatives, stakeholder engagement, faculty and learner experiences, digital technology and more. Learn more about the Council for Credential Innovation and UPCEA’s Alternative Credentials Network here.
Higher education leaders in innovative credentials will be gathering November 1-3, 2023 in Washington, DC for Convergence: Credential Innovation in Higher Education. Presented jointly by UPCEA and AACRAO, two of the organizations most critical to the future development and implementation of innovative credentials, this event brings together key campus stakeholders in credential innovation—deans of professional education, chief online learning officers, registrars, and their staff—to define and develop their institutional strategy with respect to alternative credentials. Learn more and register.
[1] Julie Uranis, UPCEA; Sarah DeMark, Western Governors University; Mark Leuba, 1EdTech; Jenni Murphy, California State University, Sacramento; Roy Swift, Workcred; Arthur Thomas, Syracuse University; Michael Torrence, Motlow State Community College; Melissa Mahan, University of Texas at San Antonio; Cheryl Murphy, University of Arkansas; Sharon Paynter, East Carolina University; Tatum Thomas, DePaul University; Christina Trombley, Drake University; Ellie Udeh, University of Southern Maine; Tyler Ritter, UNC Chapel Hill
As colleges’ online catalogs grow, so too has the push to develop standards of quality for those courses. But are in-person classes getting the same attention?
If you ask many online-education advocates, the answer is “no.” While decades of research and the pandemic-spurred expansion of online learning have helped demystify it and build confidence in its efficacy, these advocates say the misconception lingers that remote education is inherently lower in quality than instruction in the classroom. And that stigma, they say, puts a magnifying glass to online ed, while largely leaving in-person classes to business as usual.
“To think through all of our college experiences, we have all been in large lecture classes” with minimal to no contact with a professor, said Julie Uranis, senior vice president for online and strategic initiatives at the University Professional and Continuing Education Association. In other words, an in-person class doesn’t necessarily guarantee more student engagement and instructor support. “But for some reason, that bar is higher for online.”
The solution, advocates say, is for colleges to adopt standards and policies that set consistent expectations for quality across all courses, whether they’re remote or in a classroom. And there are numerous institutions already working to do just that — from crafting universal frameworks and syllabus templates to revamping their trainings and faculty observations.