Cities in California and Minnesota both have growing medical technology manufacturing industries, but job seekers in those states need different skills to be competitive in the industry.

In California, the jobs focus more on programming and life science skills, while the jobs in Minnesota focus more on product development and industrial engineering.

[…]

This may be the furthest a firm has gotten in accurately assessing the gap between supply and demand for jobs and skills, according to Jim Fong, lead consultant at the University Professional and Continuing Education Association.

“Their ability to link labor … and education data, apply their forecasts, and link the external databases is impressive, and the job analytics they are producing are very good,” Fong said. “They’ve taken these external databases and organized them in a way that allows them to cross-reference so much data, including skills asked of employers for specific jobs, by occupation, industry and various levels of geography.”

Continuing education programs could use these data to find areas to explore further, he said. For instance, Fong said he would want to convene area businesses to discuss the demand for certain skills, which would differ based on whether he was in Minnesota or in California.

Read the full article here.

Welcome to the February edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders.

Major Update


  • Earlier this month, the . The efforts specifically relating to education were positioned by the Administration as a way to reduce the “outsized” Federal role in education, and “return control over decisions to states, teachers, parents, and students.” While the request increases funding for Career and Technical Education programs by $900 million, the overall cuts of approximately 8% to the Department of Education’s budget allocations amounts to a total decrease of $5.6 billion in funding and outlays. One of the programs which was removed completely was the Public Service Loan Forgiveness program, and financial aid programs, and on the whole, these and other proposed cuts . Many believe, as has been the case with past presidential budget requests, that this effort is largely dead in the water and will not go far. Congress recently passed measures to increase funding to education programs by $1.3 billion, including supporting increased maximum allowance for Pell Grants, which shows a trend of additional spending on education through bipartisan bills which have passed.

Other Reads

Stay engaged and informed! . For more information on UPCEA government affairs, contact Jordan DiMaggio ().

The next generation of adult learners, Generation Z (those currently between the ages of 13 and 23) and young Millennials (roughly 24 to 30), are very different from other generations.  They research providers more, as well as being more likely to abandon shopping carts.[i]  They get creeped out by our efforts to extract too much information at once or essential information at the wrong time.  UPCEA conducted a study of 100  of its members’ Request for Information (RFI) forms to determine how easy they were to find and what questions were being asked, which are mandatory, and how many might be required at this early stage of the relationship.  What we found was downright creepy for many institutions.  While about a third of our members appear to be doing things correctly, many have entered the realm of “creepy,” with one institution asking over two dozen questions at the early inquiry stage.  This UPCEA exercise and its findings are critical in what we see as a tightening, finite market for enrollments, especially online credit degree seeking students.

With enrollments getting tighter due to an increased supply of online programs and what is estimated to be slower growth for online enrollments, many institutions may be struggling to meet their goals.  With fewer 18-year-olds coming to campus in the next decade, many colleges and universities have invested significant capital in the online race.  Some have entered into Online Program Management (OPM) relationships to quickly enter the crowded online degree marketplace.  With many more entrants in this space, the overall race may be slowing down with supply exceeding demand and the economy pivoting more to artificial intelligence and automation.  Also, a significant factor in the battle for online enrollments is what appears to be a disproportionate percentage of enrollments going to the larger online institutions, as noted in the 2018 OLC/Babson[ii][1] report and state-by-state data from the State Authorization Reciprocity Agreement (SARA).[iii]  The report states that 5% of providers garner 47% of the market for learners seeking a credit degree online.

The next big thing institutions are starting to invest in more heavily is alternative credentials, such as badges and certificates.  A current UPCEA/Mindedge[iv] survey shows that 70% of our membership offers alternative credentials with another 27% planning on doing so in the near future.  Some institutions are taking alternative credentialing further and are looking at unbundling or repackaging their degrees into more stackable formats as a potential future offering.  From a basic marketing standpoint, one might call these addressing two of the ”Ps” of marketing[v] … Product and Place.  The Product is being unbundled or repackaged into different formats, as well as new products being brought to the marketplace.  The Place element is delivering the product via online or in the classroom, such as in a bootcamp or even hybrid delivery.  One could also argue that Price, as a third “P,” is being addressed by offering modules, certificates and badges at reduced unit prices, as well as bringing out-of-state online degree programs in line with in-state tuition models.

The fourth “P,” Promotion, is on-going and a given for many institutions regarding online and continuing education programs.  Some have fully handed off marketing degree programs to their OPMs, while others have built internal marketing teams.  These institutions are investing and refining their approaches to marketing and enrollment management.  More UPCEA marketers are using customer relationship management systems (CRMs), conducting analytics and producing metrics, and adopting more social and digital media.  Data on these growing trends will be released by UPCEA in 2020.[vi]

"If institutions are really serious about student acquisition, they cannot ignore the intake and user experience. They need to re-examine their processes and stop being lazy in the information gathering and relationship building process."The last “P” is a mixed bag for many institutions, and that is how they are addressing “People” from an internal employee and customer-centric perspective.  Many companies and organizations are adapting or re-designing their customer and prospect interfaces and processes from the ground up.  This push toward achieving greater outcomes through a more deliberate design around the users is just starting to hit colleges and universities regarding embracing the student of tomorrow.  In examining the 100 members’ RFI processes,[vii] UPCEA has determined that most are designed around the institutions’ needs or a different generation of adult and corporate learners.  In other UPCEA research, mystery shopping has also yielded suboptimal results for many institutions as well.  The end conclusion is that with the rise of a new economy being led by Millennial managers and leaders who in turn will be directing Generation Z subordinates for more education and training, professional and continuing education is ill-prepared.  While this finding is not pleasant, it does offer those institutions who are able to adapt a clear competitive advantage with a potentially higher yield than most.  This is the new battleground for inquirers.  Here is some of our evidence from the UPCEA RFI research which we’ve labeled the UPCEA Creepiness Index.

UPCEA developed a number of categories based on the questions members are asking inquirers.  These categories are Essential, Acceptable, Tolerable, Intrusive, Invasive and Creepy.  Thirty-four percent fell into Essential or Acceptable, while 23% we deemed as Creepy.  Those falling into Creepy asked many questions beyond the basics, including employer information, GPA, second emails and second phone numbers.  Some also ask whether the inquirer is first generation to college and even their high school class rank.

The average institution asks seven questions at this initial stage, but some institutions will often start the process off with a simple request for name and email and build off that.  Those that ask too many are likely to experience what many outside of higher education call the “abandoned shopping cart” effect.  Abandoned shopping carts or stopping the inquiry process is caused by an unbalanced exchange of information and benefits and the creation of unexpected surprises for the inquirer. 

If institutions are really serious about student acquisition, they cannot ignore the intake and user experience.  They need to re-examine their processes to stop being lazy in the information gathering and relationship building process, otherwise they become creepy and the new adult abandons the information search for a suitable provider.  If institutions build a process that creates trust by asking the right questions at the right time by first understanding the customer and then leveraging CRM technology and defined processes, it is likely that they will convert inquiries at a higher rate and dramatically improve their conversion rates and enrollments.

Let’s not scare the children…I mean young adults.  UPCEA will be releasing a more comprehensive whitepaper on its Creepiness Index in March/April of 2020.

 

[i] YPulse Monthly Survey, august 2019

[ii] https://onlinelearningconsortium.org/read/grade-increase-tracking-distance-education-united-states/

[iii] https://www.nc-sara.org/data

[iv] 2020 UPCEA Mindedge Alternative Credentials Survey

[v] https://corporatefinanceinstitute.com/resources/knowledge/other/5-ps-marketing/

[vi] 2020 UPCEA Dashboard and Metrics Survey

[vii] 2020 UPCEA Creepiness Index

WASHINGTON, February 18, 2020 – UPCEA, the leader in professional, continuing, and online education, is pleased to announce the release of the association’s Competency and Attribute Statements for Professional, Continuing, and Online Practitioners

The competency and attribute statements consist of the essential knowledge, skills, and dispositions required of Professional, Continuing, and Online (PCO) Education practitioners, and can be used for self-assessment, to draft position descriptions, and to craft individual professional development plans.

The 25 competency and attribute statements are organized in eight areas of focus: Entrepreneurship, Partnerships and Relationship-Building; Resource Management; Supporting and Advocating for Faculty and Students; Program Planning; Marketing, Research, & Evaluation; Information and Digital Technology; Critical Thinking and Decision Making; and Integrity, Ethics, and Professionalism. 

The competency statements were grouped under headings that aligned with UPCEA’s Hallmarks of Excellence documents to reflect an alignment between the enterprise-focused and aspirational Hallmarks and the individually-focused, specific competency statements. All modules in UPCEA’s forthcoming online professional development program will indicate which competencies are addressed by specific modules and certificates. UPCEA members are invited to participate in the development of the online professional development program. 

“The development of the competencies and attributes statements could not have been accomplished without input from our board, volunteer leaders, and our membership” said Julie Uranis, Vice President of Online and Strategic Initiatives for UPCEA. “They will serve as the foundation for various activities within the association, including a major new initiative that will launch at our Annual Conference in a few weeks.” 

The full set of competencies, as well as underlying methodology and resources, are available online at upcea.edu/competencies

# # #

 

About UPCEA

UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]

 

Far too often we begin planning a class with the content, pedagogy, technology and outcomes in mind — without first researching the students.

When teaching, it seems logical to begin with the content or the pedagogy and then apply technologies to meet the outcomes we see, yet this misses the most important foundational step in the process. This is a step that needs to be formalized in the design and development process. It is to get to know the students who have enrolled in your program in the past or for whom you are designing the class. We cannot make assumptions. Over time the characteristics, knowledge and aspirations of enrolling students change. Especially today, with a range of career changers, adult learners and online learners from different regions, continents and cultures, we must be vigilant to monitor them to make sure we are meeting their needs. Some may be leaders in the field; others are novices.

How do we know where to begin the class if we don’t have an understanding of the experiences and prior background of the students? Harvard Business School provides a card stack to faculty members teaching online classes:

At Harvard Business School instructors have access to online class cards that provide a detailed profile of each student, including a photo, name pronunciation, educational background, work experience, demographic data, and extracurricular interests. Instructors study these profiles before the start of the term to develop a strong familiarity with their students and to consider the perspectives and expectations specific individuals are likely to bring to the course.

With each class meeting, the instructor can review and revise a case study or other content to best match the backgrounds and goals of the students. Thus, the class is much more dynamic, drawing on the expertise of individual students, challenging those who are advanced and filling in any deficiencies that others may have.

K-12 educators have done more in this area than some of us in higher ed. I really like the spreadsheet Jennifer Gonzalez features in her Cult of Pedagogy article “A Four-Part System for Getting to Know Your Students.” Our category columns will be different, but the concept is the same — to find the salient information that will help the instructor understand and meet the needs and goals of the students.

Collecting data on each group of new students is useful if you have already started the term, or if you have taught the class a number of times previously. However, what if you are designing a new curriculum for a certificate or degree? In this case, we need to make a deep data dive into characteristics in related disciplines, labor statistics and a host of job sites including LinkedIn, Glassdoor, Indeed and many others that provide career data. We should begin with thorough research in this area.

Only after we understand the students and those who are already successful in the careers to which they aspire can we know what content they are likely to have mastered and what they have not. This may involve mining the collection of big data about our students from the student information system. The content expert/faculty member and the instructional designer can dig deeply into these data to set the foundation that will let them begin to shape the course content, the best pedagogical approach, the technologies that may best facilitate learning and the most appropriate assessments.

Designing and developing learning modules is not an assembly-line process. It is not linear in most cases. And, just as the process does not begin with assumptions, it should not end with a final project or final exam. More than a dozen years ago, I began promoting the “semester without end” approach. The concept is that the department or faculty member should continue to deliver content to the student even after the close of the semester.

I accomplished this with my seminar students in New and Emerging Technologies in the Electronic Media by having them subscribe to a curated reading list blog. We used it during the semester to identify appropriate articles for critique and ideas for further research. After the end of the term and now even years later, many of those students continue to read and subscribe to the email list that has evolved over the years. It provides a steady stream of selected news, trends and exemplars to inform and update the readers. I highly recommend this process of providing an ongoing “value add” to the students after they have left the class. This is helpful in many ways to the students and to the institution.

Do you collect and provide rich data about your students to the content experts/faculty and instructional designers as they begin to create new courses? Is this systematized as it is at Harvard Business School? Do you conduct an effective feedback loop from students/graduates to faculty/administrators in order to assure that content is relevant, timely and useful? Have you considered keeping the flow of information going after the end of the term or degree?

 

This article originally was published in Inside Higher Ed’s Inside Digital Learning blog.

10 Individuals and 6 Programs Receive Association’s Highest Honors

WASHINGTON, February 10, 2020 – UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2020 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership.

Since 1953, UPCEA has recognized its members’ outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.

Award recipients will be honored at the 2020 UPCEA Annual Conference, March 18-20, in Boston, Mass.

“Every day, UPCEA members are doing the important work of helping today’s learners achieve their educational goals,” said Mary Angela Baker, Director, Center for Continuing Education and Lifelong Learning, Salisbury University, and Chair, UPCEA Association Awards Committee. “This year’s Association Award recipients exemplify the myriad ways these professionals serve their students, and raise the bar of the professional, continuing, and online education field.”

The recipients of this year’s awards are as follows:

Julius M. Nolte Award for Extraordinary Leadership is given to an individual in recognition of unusual and extraordinary contributions to the cause of continuing education on the regional, national, and/or international level.

Recipient: Jay A. Halfond, Boston University

 

Walton S. Bittner Service Citation for Outstanding Service in UPCEA is given to express appreciation to a member for outstanding service in professional, continuing, and/or online education at his/her institution, and service of major significance to UPCEA.

Recipient: Shelly Yu-Tze Wang, California State University, Fullerton
 

Adelle F. Robertson Emerging Professional Continuing Educator Award recognizes the scholarship, leadership and contributions to the profession of a person who has entered the field within the past five to ten years.

Recipient: Dr. Heather K. Hunt, University of Missouri

 

Phillip E. Frandson Award for Literature recognizes the author and publisher of an outstanding work of continuing higher education literature.

Recipient: The Business of Innovating Online, Edited by Kathryn E. Linder, Kansas State University Global Campus

 

Dorothy Durkin Award For Strategic Innovation In Marketing And Enrollment Management recognizes an individual for achievement in strategic planning, marketing innovation or enrollment management success.

Recipient: Anca Matcovschi, Utah State University

 

UPCEA Excellence In Teaching Award is presented to individuals who have provided outstanding teaching, course development, mentoring of students, and service to continuing education.

Recipient: Amy Simons, University of Missouri, Columbia

 

UPCEA Outstanding Professional, Continuing, And/Or Online Education Student Award: Credit recognizes outstanding student achievement in professional and continuing education.

Recipient: Maria del Carmen Gonzalez, California State University, Fullerton

 

UPCEA Outstanding Program Award: Credit recognizes outstanding professional and continuing education programs allowing students to earn academic credit.

Recipient: GVSU Physician Assistant Studies, Grand Valley State University

 

UPCEA Outstanding Program Award: Noncredit recognizes outstanding professional and continuing education programs that do not offer credit.

Recipient: OSU Introductory Tribal Finance and Accounting Certificate Program, Center for Executive and Professional Development, Oklahoma State University

 

UPCEA International Leadership Award recognizes an individual for representing innovative leadership in one or more of the following areas: educational programs and services; administrative practices; collaborations and partnerships; or research.

Recipient: Dr. Elizabeth Ivy Quansah, Auburn University

 

UPCEA International Program Of Excellence Award recognizes a program engaged in activities that promote the exchange of knowledge and ideas of global significance.

Recipient: Certificate of Engineering Projects Evaluation (EPE) and Certificate of Engineering Projects Management (EPM), University of Miami

 

UPCEA Business & Operations Award for Operational Excellence recognizes outstanding individual contributions in operations, entrepreneurial, and intra-preneurial work that move an UPCEA member institution into a more favorable position, specifically in financial, human, administrative and IT operations in professional, continuing and online units at postsecondary institutions.

Recipient: Jason J. Matjasic, University of Pennsylvania

 

UPCEA Excellence In Advancing Student Success Award recognizes an individual or program for advancing the success of students in both credit and non-credit programs.

Recipient: Innovations for Student Success, Western Governors University

 

UPCEA Strategic Innovation In Online Education Award recognizes an institution of higher education that has set and met innovative goals focused on online education and been strategic in the planning, development, implementation and sustainability in line with the institutional mission.

Recipient: Teaching Online Prep Program (TOPP), Kapi‘olani Community College

 

UPCEA Outstanding Service in Postsecondary Instructional Design Award recognizes outstanding service to the field of instructional design through modeling and disseminating research, best practices, innovative methods, and/or mentorship, all for the betterment of the instructional design community. 

Recipient: Penny Ralston-Berg, The Pennsylvania State University
This award was presented at the 2020 Summit for Online Leadership and Administration + Roundtable in New Orleans on February 5, 2020. 

 

UPCEA Engagement Award recognizes an outstanding mutually-beneficial exchange of knowledge and resources between a UPCEA member institution and one or more external constituents such as local communities, corporations, government organizations, or associations.

Recipient: College & Career Pathways for Alternative Education Students: A Partnership between Riverside County Office of Education and University of California, Riverside Extension

# # #

 

About UPCEA

UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

 

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]

Inaugural award bestowed at 2020 Summit for Online Leadership and Administration

WASHINGTON, February 5, 2020 – UPCEA, the leader in professional, continuing, and online education, has announced the 2020 Outstanding Service in Postsecondary Instructional Design Award recipient, Penny Ralston-Berg of the Pennsylvania State University.

The Outstanding Service in Postsecondary Instructional Design Award recognizes outstanding service to the field of instructional design through modeling and disseminating research, best practices, innovative methods, and/or mentorship, all for the betterment of the instructional design community. The award is part of the UPCEA Association Awards program, which includes recognition of both individual and institutional achievement across the UPCEA membership.

Since 1953, UPCEA has recognized its members’ outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.

“This national award was created because most recognition for instructional design is around a single course, tool, or program—and often honors faculty or institutions on a local or regional level. We wanted to uphold the exceptional individuals who have dedicated their careers to instructional and multimedia design, and commend their positive influence sharing and implementing new ideas on the community as a whole,” said Mel Edwards, Lead Instructional Designer at Purdue University and Chair of the UPCEA eDesign Collaborative Network. “As our inaugural award recipient, Penny certainly exemplifies these traits, and many designers recognize her name and work.”

Ralston-Berg accepted this first-ever award at the 2020 UPCEA Summit for Online Leadership and Administration + Roundtable (SOLA+R) in New Orleans.

“It’s such an honor to receive this award from my peers in the field, and I’m proud to be part of a profession that helps people improve their lives ” said Ralston-Berg, Senior Instructional Designer at Penn State World Campus. “My own experience as a first-generation college student was shaped by distance learning, and the student perspective has always been my most important consideration throughout my career in course design.”

 

# # #

 

About UPCEA

UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

 

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]

The enormous potential of virtual and augmented reality will be enabled through the wide-scale rollout of fifth-generation mobile bandwidths.

Technologies are converging to bring about a wholesale upgrade of online learning through the adoption of virtual and augmented reality. The pivotal development will be the wide-scale deployment of 5G bandwidths to support VR and AR protocols and devices.

The enormous power of VR and AR requires not only a high-download bandwidth, but also a low latency — the time between a request and the response. Current 4G connections often sport a latency of 50 milliseconds (ms) or more. Sol Rogers in Forbes writes that more than 20 ms can cause nausea in those viewing VR:

With 5G’s sub-5 or sub-2 ms latency, the user experience will be amazing. In other words, it will be smooth and natural. As VR is all about immersion — feeling like you are in the immersive virtual environment — this is incredibly important. The benefits will be felt by many industries using VR — from healthcare to entertainment.

At the same time, the speeds of 5G will soar above the 4G top rates of about 1 Gb/S to up to 20 Gb/S. That, of course exceeds many currently installed local area and Wi-Fi networks on campuses across the country. Imagine, for the first time, distant learners will have connectivity equal to or exceeding those on campus.

It is clear that 5G will be able to hurdle the standards required for seamless and spectacular virtual and augmented reality. The nature of online learning in its present format can once again radically change. We will be engaging activities, places, simulations and real-life situations well beyond the two-dimensional online presentations of the past. This will take us a long way from the text-intensive and low-resolution videos and PowerPoint into an immersive world without bounds.

In many ways, widespread deployment of 5G will enable online learning to leapfrog the traditional classroom in providing meaningful, realistic and impactful engagements for learners at a distance. Providing simulations and real-life engagements to students will take the learning field virtually outside the classroom and directly into the workplace and the world, from subatomic spaces to outer space. In addition to an assortment of reality formats reaching unlimited locations, 5G will enable even more robust-sized, larger group discussions than we have been able to support in the past.

The prospect of the instructor and entire class connected via ultra-high-speed, low-latency mobile connections opens a host of possibilities. These possibilities will emerge just as quickly as the 5G network rolls out — the availability will vary depending upon the smartphone you are using, the network to which you are connected and your location. While 5G is already in use in some selected areas today, more general use of the enhanced network will continue to grow throughout 2020 and 2021, with substantial saturation likely following that. One can anticipate that the access issues of today will melt away over the next two years in this country, though some rural sections of the U.S. and foreign countries are expected to take longer for full deployment.

Of course, as with all technologies, there will be advantages and challenges. In education, the advantages seem to far outweigh the disadvantages. The potential of enhanced video, full-featured VR platform adaptive learning, personalized learning and much, much more could be realized through this high-performance mobile network.

Early concerns over any health threat from the lower power but higher frequency 5G signals largely have been dispelled. While the health risks of 5G signals cannot be proven to be zero, the Live Tiles report includes this assessment: “The Australian Radiation Protection and Nuclear Safety Agency’s Dr. Ken Karipidis said last year, ‘The only established health effect [of radiofrequency radiation] is that of rising temperature,’ and cannot cause cancer.”

The 5G industry has incentives to advance early adoption of the network and technologies among universities. Peter Lindor of Ericsson points out, “Network operators and businesses have realized there is little room for 5G fast-followers. The 5G revolution can only be sparked by striking out early and fostering innovation — and colleges and universities are the perfect place to do that.”

Fifth generation is already deployed in scores of cities across the country. Fueled by competition among the network providers, the build-out is progressing in rapid fashion. A majority of our learners will likely have access to 5G networks within two years. At that point we all should have completed our experimental tests utilizing the technology and be prepared to compete online via 5G.

Is your university preparing to take advantage of the low-latency, high-bandwidth potential of 5G? Who is planning for the implementation of a mobile strategy that includes 5G? Will competing universities get to the starting line ahead of you — reaching those eager learners with shiny new 5G phones ready to capitalize on their greater-than-gigabit/second mobile connections? How might you make use of that connectivity to enhance your online/mobile-friendly curriculum?

 

This article was originally published in Inside Higher Ed’s Inside Digital Learning blog.