The greatest strength of online learning is the anytime and anywhere characteristic, but the online aspect is also our greatest vulnerability.

We tend to think often about the worldwide reach and impact of online learning. Through online, we have the power to change lives and societies. However, we are seriously vulnerable, more so, one might argue, than our campus-based colleagues. The online digital nature of our field is such that we are subject to outages and cyberattacks. One might be able to convene a campus-based class without the network, without an LMS, without asynchronous communication features. But without these capabilities, our online classes would be crippled.

In the early days of online learning — the mid and late 1990s — I recall setting up a telephone bridge with bulletin board software to enable a rudimentary backup to a potential disruption of the internet. Contingency plans included contacting students via phone or snail mail with instructions on how to connect through dial-up modem connections. As enrollments grew larger, we obtained high-speed DVD copying devices so that copies of courseware could be distributed via snail mail in case of network disruption. This involved altering the course display so that it was not dependent on the LMS system. We then implemented VM server solutions at remote locations to provide backup emulation and virtualization. And much of our software moved to the cloud with relatively robust backups in place. All of these actions are part of the historical record of attempts to assure continuity of the online learning programs. Yet today, despite our ever more sophisticated backups and hardened security, we remain vulnerable to network disruption at the user side, software corruption, personal identity theft, intellectual property theft and a host of other vulnerabilities through nefarious actors and actions.

On the geopolitical front, on Nov. 1, Russia implemented its sovereign internet law, effectively enabling the government to cut off all outside internet sources to the country. Russia is only the latest; a number of other countries have put similar measures in place. Even more recently, Iran blocked the entire net, not just foreign sites, but for nearly all of the country. Our international students are left to struggle with such interruptions.

As we move toward the integration of more “smart” AI applications such as neural networks, other concerning strategies are emerging. Intelligent chat boxes, “smart” assistant programs and learner face- or voice-recognition programs all carry vulnerabilities due to the emergence of adversarial machine learning, creating another approach to compromising our online learning programs. Matthew Harris does an excellent job of introducing the principles of adversarial machine learning in his article in Towards Data Science: “Essentially, attacks on neural networks involve the introduction of strategically placed noise designed to fool the network by falsely stimulating activation potentials that are important to produce certain outcomes.” These approaches can enable altering the artificial intelligence perception of inputs and sources without directly breaking into the computer or coding.

How do we prepare for such incursions in the 2020s? The first step may be to identify the problem. I serve on a systemwide cybersecurity task force for my university. We are looking at vulnerabilities, impacts and solutions. It is unlikely that any single task force will be able to anticipate every single potential eventuality. Certainly, this is a moving target with technologies, networks and applications constantly evolving. As Dan Carfagno reports in his enlightening article “Why Is Higher Education the Target for Cyber Attacks?” “Cyber-attacks will not happen the same way in the future. Hackers have learned over time to adapt to changes in security methods. Some more pressing problems today faced by IT departments will include hackers using their entry for creating severe disruptions to university operations and affect more than just data.”

Taking action to protect the university is not a single simple action. It takes a multiprong approach that is constantly assessed and reassessed, as hackers are constantly evolving their methods in higher education attacks.

Ongoing proactive vigilance is necessary to assure that we are meeting the challenge. The consequences of failing to create an effective comprehensive program put students, faculty and the credibility of the university at risk. It is important that all parts of the university are engaged in this process so that all interests and vulnerabilities are represented.

What are you doing to advance cybersecurity at your university? Have you begun benchmarking your practices against other universities? What practices have you targeted? I plan to continue to follow and write on this topic, so let me know what you and your peers are doing to lead in this field.

This article originally was published in Inside Higher Ed’s Inside Digital Learning blog.

Welcome to the December edition of Policy Matters. Each issue has the latest updates and actionable items in public policy for adult and nontraditional education stakeholders. .

Major Update

Other Reads

We’d like your input! Like this format? . For more information on UPCEA government affairs, contact Jordan DiMaggio ().

Follow Policy Matters for conversation about ongoing public policy efforts, to stay abreast of major news stories, and to contribute your insights on the policy space. We hope this newsletter makes you better informed on public policies that may impact your institution, students, and the broader higher education community.

By SmartBrief Editors

This post is produced in partnership with UPCEA.

Professional learning should never stop — even when leaders reach pinnacles of success. Dr. Jenni Murphy is the Dean of the College of Continuing Education at Sacramento State and has won many awards in her field. She shares some insight from her own professional learning journey in this exclusive Q&A.

 

Question: Tell us about your journey into and in the professional, continuing and online education field. 

Answer: I had been working in the hospitality and then computer gaming/entertainment sector for nearly 12 years when the dot com crash occurred.  I was laid off and stumbled into an opportunity at Sacramento State to become a program manager for non-credit business programs. It was the best stumble of my life because I found my path, my people, and my passion in the field of continuing and professional education.

 

Q: How has the research you did in your doctoral program informed your role as dean? How has it shaped or changed your current thinking? 

A: The role of dean has provided me with a different platform to advocate for adults and to shed light on the issues of educational attainment for working age adults.  My research focused on state level policy impacting the near completers, which is a sliver of the population, but that focus provided a solid starting point. There are over 35 million working age adults (35-64) in the United States with some college but no degree.  Since many are women, people of color, and single parents, its both an equity imperative and an economic imperative.

 

Q: What do institutions need to know about the intersection of education, workforce and economic development? What about employers? Other stakeholders?

A: This is a good question.  I think we all need to know more about each other’s work and challenges.  From my research and experience, the end goal is the same for all of us… we want thriving communities full of healthy and prosperous people, but how we get there and the vocabulary and measurements are different. For example, education is rewarded when people complete a degree, but workforce is rewarded when people get and stay in jobs and while education often leads to better jobs, people don’t get laid off during the semester schedule or with savings to pay rent while they go to school for three or four semesters.  We’ve got to understand our sectors, plan together, not in our verticals, and we simply must see that everyone benefits from increased educational attainment.

 

Q: What do you see as the biggest challenges for leaders in our field today? What new and exciting things do you see on the horizon? 

A: We usually say the biggest challenge is resources and to some extant that will always be true and sometimes we say the biggest challenge is that the world is changing and our institutions are not and this to some extent is true as well.  I think there’s a bit of a hidden challenge coming… our identity and behaviors as extended education professionals. We are quite accustomed to being advocates and working to be heard or to be the up and comers with innovative solutions…so what happens when we have arrived?  How do our behaviors change? Are we truly prepared to step into the roles of Presidents and Provosts or even remain deans and directors, but have a full seat at the table as extended education professionals? Are we really ready to stop playing the victim role? And if we are, do we have the staff and deep bench ready, willing, and able to take our place and to take on more?

 

Q: What’s the best career advice you’ve ever received?

A: Surround yourself with people that are smarter and more talented than you.

 

Dr. Jenni Murphy, Ed.D., MBA, SPHR is Dean of the College of Continuing Education at Sacramento State. Dr. Murphy has over 20 years of professional experience in the areas of training, operations, human resources, project management, marketing and education. She has had a successful and rewarding career at Sacramento State for the past 17 years and enjoys the opportunity to blend professional and personal activities to give back to her community. She was the recipient of the 2018 American Society for Public Administration (ASPA) Sacramento Chapter’s prestigious Chester A. Newland Academic Excellence Award for her leadership in the education of public administrators, was also one of seven “Women of Influence” honored by Sacramento State for outstanding leadership on campus and in the community and most recently received the 2019 Edward M. McAleer Jr. Excellence and Innovation Award from the California State University Commission on the Extended University.

Do it yourself is more than just a trend for crafts and home improvements — it is an ethos that has reached higher education.

DIY has become pervasive in our culture. In part it is fueled by the internet, most particularly by YouTube. In part it is energized by time and money savings. It is further driven by the possibility of personalization and customization to meet individual needs just in time and just in place. More than 50 percent of the DIY-ers are between 24 and 44 years of age, and the numbers are growing. This trend is immutable now; it is continuing to grow in numbers and expand into new fields every year.

For centuries the personalized individual education came in the form of books. In the last half of the 20th century, there were “How to …” books and the “ … for Dummies” books. They were aimed at more superficial learning, often conveying far less than a college course or curriculum in the field. More often these books provided little depth of understanding or wider ramifications than a specific construct, process or skill. For deeper and broader understanding, learners continued to seek formal education at institutions of higher learning.

The advent of the internet and its robust integration into scholarly and academic fields has enabled do-it-yourself approaches online. The pervasive DIY mind-set has spilled over into independent learning online, as Dian Schaffhauser writes:

A do-it-yourself mindset is changing the face of education worldwide, according to new survey results. Learners are “patching together” their education from a “menu of options,” including self-teaching, short courses and bootcamps, and they believe that self-service instruction will become even more prevalent for lifelong learning. In the United Sates specifically, 84 percent of people said learning would become even more self-service the older they get.

One of the first to leverage the power of the internet for learning was Salman Khan, who created Khan Academy more than 15 years ago. The mini-videos and his clear explanation of classroom subject concepts became a hit with K-12 educators, parents and students alike. Over the years, Khan Academy has expanded to provide a broad curriculum and multiple options for learning.

The rise of Coursera, edX and the ever-expanding host of at-scale online learning options have enabled learners to pursue learning à la carte. The options are in the thousands, and the costs are minimal. Millions of learners worldwide are taking advantage of the low cost, easy access and high quality of these offerings. The Pearson and Harris Insights & Analytics survey reveals that DIY reskilling and upskilling is even more prevalent in developing countries: “More than anywhere else in the world, people in China, Brazil, India and Hispano-America believe education is driving the global economy. Over two-thirds of learners in these countries have been looking to re-skill in the past two years, compared to only 31 per cent of Americans and 24 per cent of British learners.”

College and university enrollments in the U.S. have dropped the past eight straight years. Over the same period, through 2018, total cumulative enrollments in MOOCs grew to 101 million.

Perhaps we have not been losing learners in the U.S. at all. In fact, there may be millions more postsecondary learners in the U.S. than ever before; they are simply not enrolling directly in colleges and universities, but instead choosing to DIY via MOOCs and other online, nondegree modes.

What are the takeaways if we understand that a growing number of learners are choosing to do it themselves rather than leaving it to colleges to develop full curriculum content? Should we do more research on just what students (and employers) are seeking? Should we break our degrees into stackable certifications? Should we look more closely at heutagogical approaches rather than adrogogical approaches in our design and teaching? Heutagogy is the study and practice of self-determined learning.

As enrollments decline nationally, so many individual universities continue to experience declines year after year. Is it not worth considering these broad societal changes that are moving students toward skilling and upskilling via DIY, rather than marketing the same degrees in the same structure that is producing losses year after year? Who is leading this initiative at your university?

 

This article originally was published on December 4 in Inside Higher Ed’s Inside Digital Learning blog

5 Recipients Chosen Out of 30 Leading Entries for Top Honors

WASHINGTON, D.C., December 6, 2019 — UPCEA, the leader in professional, continuing, and online education, has announced the Division and Best in Show award recipients of the 2019 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership over the last year.

The Division and Best in Show recipients are chosen from the highest-scoring Gold Award recipients in the award categories in each division. This year’s recipients were announced at the 2019 Marketing and Enrollment Management Seminar in New Orleans. The 2019 Marketing Award and Excellence in Enrollment Management Award recipients were honored at the annual Awards Luncheon, sponsored by UPCEA’s Marketing, Enrollment, and Student Services Network, during the Seminar.

The Division award recipients of the 2019 Marketing Awards are:

Print Publications Division

Georgia Institute of Technology – Professional Education for their Ethics Awareness Week Poster and Sticker

Print Advertising Division

York University – School of Continuing Studies for their “Discover two careers that help change lives” ad campaign

Mixed Media Campaign Division

The University of Arizona – Arizona Online for their Arizona Online amAZe Campaign

Most Improved Division

Georgetown University – School of Continuing Studies for their Master’s Degrees Print Ads

Interactive Media Division

The University of Arizona – Arizona Online for their Arizona Online Website

The recipient of the Best in Show Award this year was drawn from the pool of Division winners. In choosing the recipient for this award, the judges looked for the entry that best demonstrated an understanding of marketing needs, creativity, and strategy.

The recipient of the 2019 Best in Show award is The University of Arizona – Arizona Online for their Arizona Online amAZe Campaign. Congratulations to all of the 2019 Marketing Award recipients, and especially the Division and Best in Show recipients!

See all of the 2019 Marketing Award recipients here.

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UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications and Marketing, 202.659.3130, [email protected]

UPCEA joined with other organizations in a letter to the House and Senate to express our strong support for H.R.5363, the FUTURE Act. Following our letters, both the House and the Senate passed the bill, sending it to the President’s desk for signature. This much needed legislation addresses a few important issues. First, it would restore, and make permanent, critical mandatory funding for Historically Black Colleges and Universities, Hispanic-Serving Institutions, Tribal Colleges and Universities and other Minority-Serving Institutions that had expired at the end of September, allowing those institutions to strengthen STEM education programs and build institutional capacity to better serve students. It is vital that this funding be restored immediately as campuses are already making decisions regarding staffing, facilities and programming, which are directly influenced by the availability of this support.

Beyond the benefits to historically under-resourced institutions, the FUTURE Act would make significant improvements to the federal student aid system, by simplifying and streamlining the processes for applying for student aid and repaying student loans. This will dramatically simplify the Free Application for Federal Student Aid (FAFSA) and make it far easier for low and middle-income families to apply for and receive federal student aid. In addition, the changes proposed in the legislation will also make the process of paying for college significantly easier for students and their families. This bill would also strengthen the accuracy and effectiveness of the administration of these programs.

Finally, the bill includes additional funding for the Federal Pell Grant program, which is the cornerstone of federal student aid. These grants enable millions of low-income students to access and afford college, and we appreciate the inclusion of additional support for this valuable program.

We are appreciative that Congress has acted in a bipartisan way to pass this important, and significant legislation for the betterment of higher education in the United States. 

 

Click here to view our letter to the House of Representatives.