Your marketing team knows AI is the new jackpot. What hinders its growth? (University Business)
Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares.
The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing it would improve the marketing-to-enrollment pipeline and 62% believing it would personalize the student learning experience.
“From pedagogical questions on AI’s impact on student learning to improving business processes, AI is at the center of many campus conversations,” the report reads. “Perhaps no area on campus is more impacted by AI than student marketing and the student recruitment process.”
Get Involved with UPCEA
Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!
Awards of Excellence
Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.