Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

Will 2022 Bring a Return to ‘Normal’ After Mostly Online 2021 Semesters?

Many colleges are closing their campuses after Thanksgiving and moving online. Spring terms will be delayed, break canceled, and online strategies remain at the forefront of delivery modes for the rest of 2021. What lies ahead?

The delivery of higher education abruptly changed with spring break 2020. After a rushed move to remote learning, classes are settling into more nuanced distance learning modes worldwide as we come to the close of the shortened fall semester at many universities.

Meanwhile the COVID-19 pandemic has moved into a new, even higher, wave of infections. State budgets for education have dropped in many locations at the same time that enrollment revenues have fallen. More departments are closing; faculty and staff are furloughed; and institutional solvency fiscal numbers have headed south.

When will we return to normal — or to near normal — or to something else entirely? The foremost expert in infectious diseases, NAIAD director Dr. Anthony Fauci, told the Journal of the American Medical Association that it may be the end of 2022 before we are able to return to near normal.

Universities are pondering when and whether the comfortable and close proximity of students, staff and faculty will safely return. How long will members of the community fear closeness because of this virus, evolving mutations of the current strains, or some other virus or pathogen? Philippa Hardman in University World News describes the dilemma well:

In many ways, universities stand at a fork in the road. On one hand, they can begin, as the pandemic fades, to return to “normal” — delivering the traditional learning and community experiences to the groups they have long served. On the other, the opportunity in the alternative route is a deliberate fusion of physical and digital learning with purposefully chosen education technologies designed to enhance the quality of learning (not just to store documents). This requires both careful technology choices and a proactive approach to learning design.

As we enter the Fourth Industrial Revolution (4IR), it is clear that business and industry have moved to more deeply integrate virtual and remote work into their operations. One dramatic example is Facebook’s purchase of REI’s brand-new, never-used corporate headquarters building in Bellevue, Wash., for $368 million. REI had determined that for reasons of corporate efficiency and employee preference, they didn’t need the physical headquarters. They have revised their entire mode of operation.

Educause has addressed this area through their list of top 10 IT issues, technologies and trends 2021. They suggest the choices are among three scenarios: to restore the pre-COVID standing and operations; to evolve with what has been learned through the pandemic; or to transform the institution by applying new knowledge and 4IR solutions:

The Educause Top IT Issues list has been refactored for 2021 to help higher education shape the role technology will play in the recovery from the pandemic. What different directions might institutional leaders take in their recovery strategy? How can technology help our ecosystem emerge stronger and fitter for the future? The 2021 Educause IT Issues project explores these questions using a very different approach from previous years. Anticipating potential ways institutions might emerge from the pandemic, this year we offer three Top IT Issues lists and examine the top 5 issues within three scenarios that may guide institutional leaders’ use of technology: restore, evolve, and transform.

David Ramadan, former member of the Virginia House of Delegates, strikes a strong position on this in his article “Stop spending on bricks-and-mortar and start investing in online education”:

Today I am advocating for investment in virtual learning. And to that, I tell my former colleagues in the Virginia General Assembly: It is time to stop spending on bricks-and-mortar and start investing in online education. Faced with billions of dollars in bonded indebtedness for higher education, Gov. Ralph Northam’s plan to restructure debt can save as much as $300 million and offer significant relief for schools facing fixed costs, declining enrollments and lower revenues … In truth, we are living in uncharted educational territory. But when it comes to Virginia setting the right course, the way ahead is clear.

What is the right path for your institution? Is it possible to return to the pre-pandemic normal? Will that approach sustain you through 4IR? Can you somehow maintain a balance of the “old” normal with the “new” normal? Or is the best path for your institution to embrace the future and advance astride business and industry as they move into 4IR?

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning.

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

Your marketing team knows AI is the new jackpot. What hinders its growth? (University Business)

Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing…

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Four Steps to Help Enrollment Managers Lead in a Challenging Environment

Many institutions are facing significant financial hurdles and enrollment managers are called upon now more than ever to solve the multiple challenges related to enrollment issues including low numbers, diversification of learners to include the growing number and importance of adult learners, international enrollments, and tension between undergraduate and graduate program enrollments.  Changing our current…

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How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

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An Online Pivot That Continues to Pay Off (Inside Higher Ed)

Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…

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UPCEA’s Finance Department Grows, Welcomes Tanya Smith

UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…

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Universities Investing in Microcredential Leadership (Inside Higher Ed)

Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…

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