Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

Where Will Generative AI Lead?

I just returned from the largest-ever UPCEA Annual conference in Washington DC. More than 1,000 leaders in professional, continuing and online education gathered to learn, share and prepare for the future. I had the privilege to greet hundreds of those as they registered for the conference on Wednesday. Many of those attending were excited about the potential of new knowledge that will be provided by the emerging generative technologies. Yet, others were somewhat fearful of the direct impact of generative AI on current and future jobs for themselves and their colleagues. Everyone seemed interested in just how ChatGPT works and how it is likely to change over time. Let’s sort through the current issues and concerns, then suggest what we are most likely to see in the near future. 

It is certainly true that GPT-4 and other large language models bring new abilities and opportunities to higher education. To quote Udacity CEO and Co-founder, Stanford Professor Sebastian Thrun, generative AI is “The single biggest thing we are ever going to see in our lifetime…” The reach of this technology goes much further than education. Our society will soon become populated with personal assistants serving individual and group needs across our culture. They will become high-powered personal assistants, tracking our individual interests, preparing us for work daily, and supporting us in advancing our careers. In effect, each and every one of us will have a super-charged, highly-empowered “Siri” or “hey Google” that will be pro-active and perform much more than simple reminders, fact checks, and search engine lookups. The next generation of personal assistants will anticipate our knowledge needs and provide value adds in information discovered through deep searches every day. 

As GPT-4 was released, OpenAI also released a treasure trove of benchmarking and further testing of their most recent versions. Incredibly, the GPT-4 version stacks up very well on standardized tests against some of our top graduate assistants. Check out these scores: Uniform Bar Exam 90th percentile; SAT evidence-based reading/writing 93rd percentile; SAT Math 89th percentile; GRE Verbal 99th percentile with dozens more documented and presented. To me, these and the rest of human-AI benchmarking results that OpenAI reported are astounding. I encourage all readers to check out the report that can be found online.

As mentioned in “Online: Trending Now” earlier this month, Ed Felten (Princeton), Manav Raj (University of Pennsylvania) and Robert Seamans (New York University) have released a soon-to-be peer-reviewed paper — “How Will Language Modelers such as ChatGPT Affect Occupations and Industries?” — in which the case is made that generative AI has the potential to impact teaching in many fields. 

Importantly, we in higher education will determine if these tools will supplement or, rather, replace workers in our field. If we follow the early lead of businesses, it is likely that we will reduce our staffing while expanding the use of generative AI. The question has been posed in substantial early surveys. Resume-Builder reports:

In February, ResumeBuilder.com surveyed 1,000 U.S. business leaders to see how many companies currently use or plan to use ChatGPT…. 1 in 2 companies have replaced workers with ChatGPT since November. Forty-eight percent of companies have replaced workers with ChatGPT since it became available in November of last year. In the future, ChatGPT may lead to more layoffs according to business leaders. When asked if ChatGPT will lead to any workers being laid off by the end of 2023, 33% of business leaders say ‘definitely,’ while 26% say ‘probably.’ Within 5 years, 63% of business leaders say ChatGPT will ‘definitely’ (32%) or ‘probably’ (31%) lead to workers being laid off.

 

In addition, respondents in the Resume-Builder survey indicated that 9 in 10 business leaders say it’s beneficial for job applicants to have ChatGPT experience, and that it’s possible having ChatGPT experience could help workers keep their jobs. In assessing candidates to hire, 92% of business leaders say AI/chatbot experience is a plus. 

The advice seems clear. We all may be well-served by investing some time in understanding this technology and testing out ways in which we may be able to use it to advance our work. 

The question of just how this large language model works, is perhaps best described by ChatGPT itself. I asked it to describe the process. In a response to my question on March 17, 2023, ChatGPT wrote: “Chatbot GPT (ChatGPT) is a language model based on the GPT-4 architecture developed by OpenAI. It functions by utilizing deep learning techniques, specifically, a type of artificial neural network called a Transformer. The GPT in ChatGPT stands for “Generative Pre-trained Transformer.” The app went on to describe six key steps in a “high-level overview.” Those include Pre-training, Fine tuning, Tokenization, Context vector, Attention mechanism and Decoding. The complete reply can be found in my presentation notes as well as – if you prefer – a human-written summary from March 10, 2023, “How does ChatGPT work?” by David Gewirtz, ZDNet. 

Sharon Goldman writing in VentureBeat highlights the “hottest” new trend in generative AI. It is the rapidly-growing number of productivity apps.  We are likely to see this trend continue to play out through the rest of the year. These tools have the possibility of saving time while providing higher-quality results in many different aspects of your work life. Many are free or low-cost. 

Looking ahead to the not-too-distant future, we are likely to see more about biocomputers. Using brain and stem cells, researchers are hoping to vastly accelerate and expand performance. Research is already well underway at Johns Hopkins:

It’s called organoid intelligence, or OI, and it uses actual human brain cells to make computing “more brain-like.” OI revolves around using organoids, or clusters of living tissue grown from stem cells that behave similarly to organs, as biological hardware that powers algorithmic systems. The hope—over at Johns Hopkins, at least—is that it’ll facilitate more advanced learning than a conventional computer can, resulting in richer feedback and better decision-making than AI can provide…. Using human brain cells to power computers has obvious ethical implications, which the researchers openly acknowledge. 

Decades ago, a wave of AI replaced assembly-line blue-collar jobs. This version of AI is more likely to replace administrative white-collar jobs that previously required college, even graduate degree level knowledge and skills. However, just as was the case those decades ago, the overall number of jobs increased; that is likely to happen again with the advent of generative AI. The new jobs will likely require a thorough understanding of generative AI and the skills to apply this emerging technology to advance effectiveness and efficiency. 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog. 

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

New report from UPCEA – 2024 Staffing & Structure Survey Results

Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners…

Read More

Which OPM Contract Terms Should Concern Campus Leaders and Why?

UPCEA is pleased to announce the release of a new brief, “Which OPM Contract Terms Should Concern Campus Leaders and Why?,” authored by Jeffrey C. Sun, J.D., Ph.D. and Heather A. Turner, Ph.D., and published jointly by the University of Louisville SKILLS Collaborative, Education Law Association, and UPCEA. When deciding whether to partner with an…

Read More

The Online Overhaul (The Chronicle of Higher Education)

“[…] The pressures to embrace online education aren’t equal across institutions, though. Those needing to retain or bulk up enrollment and those serving diverse, high-needs populations — community colleges and regional comprehensives, for example — are likely feeling more urgency to adapt, sources say. (Nearly 42 percent of the online-related jobs posted by public two-year colleges in…

Read More

UPCEA Co-Signs Letter with ACE in Response to Department of Ed’s DCL | Policy Matters (February 2025)

UPCEA Co-Signs Letter with ACE and Other Organizations in Response to Department of Education’s Feb. 14, 2025 Dear Colleague Letter (American Council on Education) “The stated purpose of the DCL is to “provide clarity to the public regarding existing legal requirements” for colleges and universities under the Supreme Court’s 2023 decision in Students for Fair…

Read More

Anticipating the Fall of 2025

In January 2025, the president issued an executive order freezing federal loans and grants, including Pell Grants and other student loans. While the order has since been rescinded, the damage was done. Moving forward, potential students will be wary about the frailty of college loans. There will be uncertainty as to whether college is affordable…

Read More

UPCEA 2024 Research: Unlocking Insights, Solving Higher Ed’s Biggest Challenges

The state of higher education in the U.S. is tumultuous with no clear and obvious pathway to success.  College and university leaders have never experienced what is currently going on regarding higher education, the economy, and the political landscape.  However, information can guide us, just as it did for UPCEA members coming out of the…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.