Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

VR, AR, AI Worldwide Perspectives

U.S.-China conference highlights similarities among innovators in ed tech around the world. How should colleges react?

In mid-March of this year, some 250 higher education faculty, administrators, programmers and others involved in the educational technology policy and development areas gathered for the fourth annual U.S.-China Smart Education conference at the University of North Texas. It was a fascinating merging of cultures and subjective perspectives centered on some of the distinctly objective aspects of coding, hardware and standards.

UNT was the perfect host for this event, sharing their technology growth vision; engaging their information and technology faculty members and students, including those from China who could offer informal translation services for the rest of us; and a Texas venue that offered plenty of western music, high-flying camera drones over the Texas Motor Speedway and an immersion in Texas culture.

The technologies that were focused on were state of the art in augmented and virtual reality supported by artificial intelligence. Clearly the attending faculty members from universities across Asia, Europe and North America valued the qualities and potential of rich media to support teaching and learning. We talked pedagogy, engagement, adaptive delivery and related strategies that could best be floated on these vehicles of technology. Simulations and immersion activities were among the key applications most frequently discussed. We eagerly queued up to test the demonstrations that so richly filled the array of goggles shared by vendors.

On my flight home, I pondered the takeaways from this conference. Certainly, there was a universal enthusiasm among those attending the U.S.-China conference for the ways in which these technologies can bring learning experiences to those at a distance. In many ways these technologies can be transformative by personalizing learning and advancing adaptive learning, and by creating a vast array of simulations that capture nuances of personal interaction in limitless contexts. In a down-to-earth practical working example, the simulation of Developing Leadership Skills With Virtual Reality by Carrie Straub of Mursion effectively showed in real time how we can simulate and improve supervisor-employee exchanges.

Yet, because of the complexity of developing many of these technologies, particularly artificial intelligence, the most important role rests with the corporations that develop the technologies. The immense power of artificial intelligence and its independence from explicit programming for every situation requires that effective parameters are put in place to assure products do not go off the intended tracks. To the extent that corporations rather than the universities will control the basic assumptions to be applied within the AI algorithms, we are put in the position that our programs will carry cultural, racial and gender assumptions that may not be consistent with our own. Amy Webb, in her popular new release, The Big Nine, examines the role of the six American and three Chinese companies that are competing for leadership in AI. They share a profit motive, but they have diverse cultural and corporate approaches that should give us pause to consider where they will lead us. In an excerpt from the book published in Fast Company, Webb explains the importance of internal corporate governance in the development process:

The Big Nine should develop a process to evaluate the ethical implications of research, workflows, projects, partnerships and products, and that process should be woven in to most of the job functions within the companies. As a gesture of trust, the Big Nine should publish that process so that we can all gain a better understanding of how decisions are made with regards to our data. Either collaboratively or individually, the Big Nine should develop a code of conduct specifically for its AI workers. It should reflect basic human rights and it should also reflect the company’s unique culture and corporate values. And if anyone violates that code, a clear and protective whistle-blowing channel should be open to staff members.

There is much at stake in the development of AI. The “big nine” corporations are the linkages that ideally will bring cultures together and create a compass for development in this field. Action must be taken now to assure that the underlying assumptions are in the best interests of the learners. A first model for a governance framework for AI has been developed by the Personal Data Protection Commission of Singapore. The 27-page instrument is well worth reading to gain a better understanding of AI and its implications.

This document and these sort of events can spark discussions on emerging technologies and how our adoption could be undertaken broadly across campuses to stimulate discussion, debate and begin the process of setting a framework at your own institution for research and development in this field. A framework customized for your university should be in place before occasions arise in which it will be needed (in some cases, those occasions have already arisen). So, begin today to consider these issues; to delay risks unforeseen consequences for your institution and beyond.

This article originally appeared in Inside Higher Ed’s Inside Digital Learning on April 17, 2019.

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

UPCEA Announces 2025 Association Award Recipients

8 Individuals and 7 Programs Receive Association’s Highest Honors WASHINGTON, November 4, 2024 – UPCEA, the online and professional education association, has announced the recipients of the 2025 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership. Since 1953, UPCEA has recognized its members’ outstanding…

Read More

Department of Education Warns Institutions on Misleading Representations, Urges Compliance | Policy Matters (October 2024)

Major Updates Department of Education Warns Institutions on Misleading Representations, Urges Compliance The US Department of Education’s Federal Student Aid (FSA) recently released an announcement bulletin that highlights activities that could indicate institutions are engaging in substantial misrepresentations—such as misleading claims about program costs, job placement, or licensure—and as such, face serious penalties. The bulletin…

Read More

UPCEA Launches Virtual Week to Celebrate Membership and Expand Connections

Higher Education Institutions Invited to Join the Leading Association in Online and Professional Education Washington, D.C. (October 30, 2024) – UPCEA, the association for online and professional education, proudly announces its upcoming week-long virtual event celebrating the impact of membership and invites higher education institutions to become members. Taking place from Wednesday, November 13 through…

Read More

Beyond Degrees: How Credential Innovation is Closing the Gap for 42 Million Learners

A Movement, Not Just a Community Convergence is emerging as the place where the credential innovation community for higher ed comes together. But more than a community, it’s a movement. Not a movement to make degrees less valuable, let alone obsolete. Rather, it’s a movement to complement degrees by meeting the needs of those for…

Read More

Lessons Learned from Star Trek

I am part of Generation X. I was born in 1965 and which makes me one of the cohort’s older members. Although I am a part of Generation X, I at times align with the “Next Generation” … the Boomers. Growing up around Boomers and being an older Gen X’er meant watching I Dream of…

Read More

New Survey Explores Intersection of AI and Credentialing in Higher Ed

UPCEA and Instructure recently released the results of a survey on whether institutions are utilizing AI to enhance learner outcomes and records, and if so, how? Most survey respondents are heavily involved in developing learner experiences and tracking outcomes, though nearly half report that their institutions have yet to adopt AI-driven tools for these purposes.…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.