UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

How to Use Technology to Enhance Leadership and Workforce Development

By UPCEA | August 5, 2024

There’s no denying that the landscape of leadership and workforce development has evolved significantly over the past several years. As time progresses, it becomes apparent that technology has an increasingly present role in enhancing the quality and scope of higher education programs. If your institution is seeking practical ways to improve leadership development and educational…

How the Education Department Wants to Police Online Education (Inside Higher Ed)

By UPCEA | July 30, 2024

The Education Department wants to collect much more information about distance education courses and the students enrolled in them as part of a broader effort to increase oversight of online programs. The department’s proposal would require colleges and universities to take attendance in distance education classes, which include those offered online or via correspondence. Institutions…

Higher Ed Marketing Metrics Research Study: What Gets Measured Gets Managed report cover

Major Gaps in Tracking of Higher Ed Marketing Metrics: New Report

By UPCEA | July 30, 2024

Search Influence and UPCEA Establish Higher Ed Marketing Cost Benchmarks in Joint Industry Report NEW ORLEANS, LA., July 30, 2024 — Search Influence, a leading higher education digital marketing agency, and UPCEA, the online and professional education association, announced their co-authored Higher Ed Marketing Metrics Research Report. The study establishes industry-first benchmarks for marketing cost…

Developing Organizational Leaders in the Online, Continuing, and Professional Education Landscape

By UPCEA | July 29, 2024

These days, educational institutions and organizations face a number of challenges when it comes to developing effective leaders—particularly in the online, continuing, and professional education realms. From difficulties catering to diverse learners to struggles adapting to emerging technologies, being able to navigate these challenges is crucial. Fortunately, with the right organizational leadership in place, it is possible…

UPCEA Receives Grant from Walmart to Scale Engagement Between Employers and Higher Ed

By UPCEA | July 24, 2024

Significant second grant will drive adoption of new models for engaging employers in credential innovation WASHINGTON (July 24, 2024) – UPCEA, the online and professional education association, is honored to receive a $600,000 grant from Walmart to drive innovation in skills-based credentialing with a project titled, “Expanding Institutional Capacity for Employer Engagement in Credential Innovation.” …

Majority of Grads Wish They’d Been Taught AI in College (Inside Higher Ed)

By UPCEA | July 23, 2024

A majority of college graduates believe generative artificial intelligence tools should be incorporated into college classrooms, with more than half saying they felt unprepared for the workforce, according to a new survey from Cengage Group, an education-technology company. The survey, released today, found that 70 percent of graduates believe basic generative AI training should be integrated…

Your marketing team knows AI is the new jackpot. What hinders its growth? (University Business)

By UPCEA | July 17, 2024

Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing…

How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

By UPCEA | July 8, 2024

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

Other Blogs and News:

UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

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Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data | Policy Matters (September 2025)

Major Updates Trump Administration Gives Harvard 20 Days to Turn Over Admissions Data The U.S. Department of Education has given Harvard University 20 days to turn over detailed admissions data in connection with an ongoing federal review of selective admissions practices. While focused on one institution, this move signals heightened scrutiny across higher education. Administrators…

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Preparing Four-Year Institutions for Workforce Pell

Institutions must begin preparing now for 2026 implementation.  On July 4, 2025, Congress passed the One Big Beautiful Bill Act (OBBBA), a sweeping legislative package that reshapes federal student aid and accountability policy. Among many consequential provisions for higher education is the creation of Workforce Pell, which will extend Pell Grant eligibility to some short-term,…

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How AI Is Rewriting the Playbook for Enrollment Management

Introduction Enrollment managers face a paradox: students demand personalized service, yet resources are shrinking. While AI is exciting, it is also an expensive endeavor for enrollment management divisions already stretched by staffing and resource challenges. Traditional methods—manual file reviews, siloed systems, and lagging indicators—simply can’t keep up. The solution lies in determining how to leverage…

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Honoring the Life and Legacy of Dr. James P. Pappas

UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…

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