UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

October 13, 2025

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

October 6, 2025

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

UPCEA Publishes “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today” to Guide Higher Education Leaders into a New Era

October 6, 2025

Advocacy piece serves as a guide for institutional leaders to navigate challenging times WASHINGTON, D.C., ISSUED OCTOBER 6, 2025…UPCEA, the online and professional education association, today announces the release of its latest advocacy piece, “The Future Is Now: Essential Conversations for Building Tomorrow’s University Today.”  Designed to raise awareness of critical questions every campus leader…

Honoring the Life and Legacy of Dr. James P. Pappas

September 12, 2025

UPCEA joins colleagues, friends, and the broader higher education community in mourning the passing of Dr. James P. Pappas, who dedicated his career to advancing the reach, relevance, and impact of online, professional and continuing education. Dr. Pappas, a former President of UPCEA, was the 1999 Walton S. Bittner Service Citation Award recipient and 2006…

UPCEA’s 2025 Online Education Benchmarking Report Provides Vital Data for University Leaders

August 12, 2025

Second annual study provides new KPI benchmarks around enrollments, finance, and budget, explores the impact of AI, and provides strategic recommendations for online leaders to thrive in these uncertain times.  WASHINGTON, D.C., ISSUED AUGUST 12, 2025…UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights…

Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility

July 29, 2025

Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…

UPCEA Recognizes 2025 Award Recipients at the Summit for Online Leadership and Administration Conference (SOLAR)

July 17, 2025

Association Award Recipients Highlighted at Event WASHINGTON (July 17, 2025) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards. Award recipients will be showcased at the Summit for Online Leadership and Administration (SOLAR) Conference, July 22-24 in Portland, Oregon. The annual SOLAR…

Unlocking Opportunity: How Tax Policies Like Section 127 Can Drive Employer Partnerships

July 14, 2025

By Chelsea Miller, UpSkill America, and Amy Heitzman, UPCEA Partnership is a key driver to unlocking opportunity in America, which is why UPCEA and UpSkill America are so excited to come together to help academic institutions understand one particular priority for employers: leveraging tax policies to drive engagement (really!).  UpSkill America focuses on how employers…

Other Blogs and News:

Leading Digital Learning Enterprises | Part 4: Beyond the Technology: Building a Digital Ecosystem with Purpose

Technology may be the most visible element of a digital learning enterprise. It is also one of the easiest to misunderstand. Institutions invest considerable resources in learning management systems, student information systems, customer relationship management platforms, analytics, communication tools, instructional technologies, cybersecurity, and an expanding array of emerging technologies. Each promises opportunities to improve some…

Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026

During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…

2026 UPCEA MEMS Award Recipients Announced

26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…

New Research: AI Answers Decide Which Schools Prospects Choose as Consideration Sets Continue to Shrink

UPCEA and Search Influence’s 2026 study finds prospective students question AI more, but increasingly use and trust it in their search for programs NEW ORLEANS, La. — September 16, 2026 — Prospective students consider just three or fewer continuing and online education programs before applying, and AI-generated search overviews increasingly shape which ones make that…

Leadership Conversations in the Age of AI | An UPCEA Executive Briefing | From Awareness to Leadership: A Conversation with Ray Schroeder

Artificial intelligence has become part of higher education’s operating environment. New capabilities, applications, and predictions emerge almost daily. Staying informed is important, but awareness alone is not leadership. Leaders must determine what these developments mean for their institutions, their people, and the learners they serve.  Leadership Conversations in the Age of AI begins an ongoing…

Academic Rigor Is a Financial Defense: What Every Institutional Leader Should Take From the Ghost Student Problem

A follow-up from the 2026 SOLAR COLO Convening By Julie Uranis & Tim Lehmann FSA awards more than $120 billion a year to roughly 13 million students. Some of those enrollments are fraudulent. Fraud rings use stolen identities, synthetic identities assembled from real and fabricated information, and sometimes complicit individuals to enroll, obtain aid, and…