UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Stopped-out students are confident in their academic skills — but financial concerns remain (Higher Ed Dive)

By UPCEA | October 16, 2024

“Facing the rapidly approaching demographic cliff — an expected dropoff in high school graduates starting around 2025 — many colleges are pivoting to reengaging students who attended college but left before earning a credential. Officials see significant enrollment potential among this group, as the nationwide pool of stopped-out students is large and growing. By July 2022,…

New Study Reveals Keys to Re-Engaging the 41.9 Million Americans with Some College, but No Credential

By UPCEA | October 15, 2024

Students’ Perception of the Value of a Degree Drops 50% After Stopping Out WASHINGTON, D.C. (October 15, 2024) — StraighterLine, the leading provider of flexible, affordable post-secondary online courses and industry credentials, and UPCEA (the online and professional education association) released findings from a new study examining the motivations, challenges, and readiness of individuals with…

Collaborating for the Future: Employer Partnerships and Credential Innovation

By UPCEA | October 1, 2024

UPCEA members are often the advocates and aggregators for credential innovation on their campuses, as those flexible learning opportunities are often noncredit or certificate-centric, and usually online, avenues pioneered by our online and professional community. To help institutions better advocate for the resources needed for a successful, holistic micro-credentialing strategy, UPCEA engaged in a grant-funded…

2024 UPCEA MEMS Award Recipients Announced

By UPCEA | September 27, 2024

40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.  All three awards…

How higher-ed is accelerating the growth of credential innovation (eCampus News)

By UPCEA | August 29, 2024

“A new higher-ed playbook aims to accelerate the development and delivery of non-credit, short-term credentials that are effectively directed at the workplace. Building Capacity, Expanding Pathways: Accelerating the Growth of Credential Innovation in Higher Education, from online and professional education association UPCEA and supported by a grant from Walmart, features lessons learned and promising practices…

These 10 schools found their footing creating quality alternative credentials (University Business)

By UPCEA | August 29, 2024

Senior leadership is beginning to view alternative credentials as a fundamental aspect of their enrollment strategy—and accreditors are listening. But costs, opaque data and unfruitful corporate outreach efforts have prevented colleges and universities from implementing the programs at scale, to name a few barriers. Institutions looking to solidify their non-degree micro-credential and digital badge strategy can model solutions from…

The Job – Open Tabs: Noncredit Microcredentials (Work Shift)

By UPCEA | August 22, 2024

“While colleges are increasingly interested in alternative credentials, higher education lacks consistent processes for developing and pricing noncredit, short-term credentials, according to UPCEA. The group’s new playbook for accelerating growth in the space includes case studies on the development of noncredit microcredentials by 10 universities, which represent a wide range of sizes, geographies, and institution types.” Read more.

LER Accelerator and Learn & Work Ecosystem Library Announce Partnership to Develop Comprehensive LER Resource Collection

By UPCEA | August 14, 2024

Innovative new resource hub aims to support the adoption and implementation of Learning and Employment Records (LERs) in postsecondary education WASHINGTON, D.C. (August 14, 2024) – The LER Accelerator, in partnership with the Learn & Work Ecosystem Library, is thrilled to announce the development of a new Special Collection dedicated to supporting the adoption and…

Other Blogs and News:

UPCEA Joins National Opposition to Federal Compact | Policy Matters (October 2025)

Major Updates UPCEA Joins National Opposition to Federal Compact UPCEA has joined with over thirty higher education associations to make a statement opposing the federal government’s proposed “Compact for Academic Excellence in Higher Education.” The coalition, coordinated by ACE, warns that the compact would impose federal conditions on what and how colleges teach, threatening academic…

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UPCEA Announces Exclusive Partnership with the International Distance Education Benchmark Project (IDEBP)

Collaboration empowers online education leaders with confidential benchmarking, data-driven insights, and strategic decision-making tools WASHINGTON, D.C., October 29, 2025 — UPCEA, the online and professional education association, has announced an exclusive partnership with the International Distance Education Benchmark Project (IDEBP), a first-of-its-kind initiative designed to help higher education institutions strengthen their digital learning strategies through…

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Leading in the Age of AI: Learning from Lincoln

“How would you describe your leadership style?”  This question is a common one for both mid-level and senior-level candidates in the interview process. In the past, many relied on descriptors such as transformative, collaborative, or authentic to explain how they approached people and built teams. But as you think about your next career step, perhaps…

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AI Tools Are Driving Prospective Student Decisions, UPCEA and Search Influence Research Shows

Half of prospective students use AI tools weekly, and early-adopting institutions stand to gain in enrollment visibility. NEW ORLEANS, La., October 13, 2025 – 50 percent of prospective students now use AI-powered search tools at least weekly, making artificial intelligence a critical first step in discovering and evaluating higher education programs. The 2025 AI Search…

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Maximizing Audience Lifetime Value: The Role of Branding, Partnerships, and Alumni Networks in Credential Success

Shifting Student and Employer Priorities Create Opportunities for Higher Education Interest and innovation in workforce-related programming and credentials continue to surge, emerging as one of the fastest growing markets in higher education. Two-thirds of colleges and universities are making significant investments in this area, with more than one-third also embedding professional certifications into their online…

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UPCEA Virtual Forum Recap: Expanding Institutional Capacity for Employer Engagement in Credential Innovation

September 17, 2025 marked UPCEA’s first-ever Virtual Forum on Employer Engagement and Credential Innovation. The event, curated by Amy Heitzman, Ph.D., UPCEA’s Deputy CEO and Chief Learning Officer, brought together senior leaders in professional, continuing, and online education to examine how institutions can strengthen partnerships with employers and scale credentialing strategies that align with workforce…

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