UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Your marketing team knows AI is the new jackpot. What hinders its growth? (University Business)

By UPCEA | July 17, 2024

Many higher education marketing and enrollment management teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption and experimentation, a new report from UPCEA and EducationDynamics declares. The organizations surveyed over 120 professionals, finding respondents were optimistic about integrating emerging technologies, with 80% citing…

How will the rise of AI in the workplace impact liberal arts education? (Higher Ed Dive)

By UPCEA | July 8, 2024

Demand for liberal arts education has declined in recent years as students increasingly eye college programs that directly prepare them for jobs. But according to many tech and college experts, as businesses launch advanced AI tools or integrate such technology into their operations, liberal arts majors will become more coveted.  That’s because employers will need…

An Online Pivot That Continues to Pay Off (Inside Higher Ed)

By UPCEA | July 8, 2024

Unity Environmental University has celebrated explosive enrollment growth since it transitioned to a predominantly online institution beginning in 2016. And at a time when many small colleges are struggling with stagnant enrollment and financial challenges, Unity’s strategic pivot to digital learning continues to pay off. […] Online higher education experts applaud the choices Unity administrators have…

UPCEA’s Finance Department Grows, Welcomes Tanya Smith

By UPCEA | July 3, 2024

UPCEA proudly welcomes Tanya Smith as the association’s new Controller. Tanya is a Certified Public Accountant with an extensive background in higher education. Prior to joining UPCEA’s Finance and Accounting team, she dedicated 25 years to the University of Alabama in Huntsville (UAH), where she most recently served as the Director of Accounting and Financial…

Universities Investing in Microcredential Leadership (Inside Higher Ed)

By UPCEA | July 3, 2024

Amy Heitzman noticed a new trend when UPCEA, an online and professional education association, put out calls last year to institutions looking to bulk up microcredential programs. “Five of the 40 [applicants] said, ‘We’re going to hire someone to head this up,’” said Heitzman, UPCEA’s deputy CEO and chief learning officer. “And it was like,…

How to Market Your Higher Education Programs to Prospective Students

By UPCEA | April 19, 2024

As the college admissions landscape continues undergoing seismic shifts, higher education administrators and marketing teams must be able to come up with innovative, future-forward marketing strategies designed to increase interest, boost admission rates, and target student populations that may not otherwise have considered attending college. By developing a marketing strategy for student recruitment, you can promote your higher…

UPCEA Recognizes the 2024 Summit for Online Leadership and Administration + Roundtable and Distance Teaching & Learning Conference Award Recipients

By UPCEA | April 18, 2024

7 Individuals Receive Honors WASHINGTON (April 18, 2024) – UPCEA, the online and professional education association, is pleased to recognize the recipients of this year’s online and distance education awards.  Award recipients will be honored at the 2024 Summit for Online Leadership and Administration + Roundtable (SOLA+R) and Distance Teaching & Learning Conference (DT&L), July…

UPCEA Announces 2024-2025 Leadership Teams for Council for Chief Online Learning Officers and Council for Credential Innovation

By UPCEA | April 17, 2024

UPCEA, the online and professional education association, announced today the 2024-2025 leadership teams for the Council for Chief Online Learning Officers and Council for Credential Innovation. The association extends its gratitude to the 37 member volunteers serving in leadership roles for these two bodies.  The Council for Chief Online Learning Officers (C-COLO) and its members…

Other Blogs and News:

Key Findings from 2024 UPCEA Marketing Survey

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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UPCEA Announces Retirement of Chief Research Officer Jim Fong, Reinforces Strength of Research and Consulting Division

Washington, D.C. – April 7, 2025 – UPCEA, the leading association for online and professional education, today announced the upcoming retirement of Jim Fong, its founding Chief Research Officer, after years of transformative leadership in the field of higher education research and consulting.  Fong first became involved with UPCEA as a volunteer leader while at…

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Observations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication

I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…

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Data and Insights from the State of Continuing Education 2025 Report

The 2025 State of Continuing Education study examines the evolving role of online and professional continuing education (PCE) units in higher education, focusing on program offerings, institutional support, technology integration, and collaboration across academic units. This year’s findings highlight a growing emphasis on workforce-aligned education, with institutions increasingly prioritizing corporate training, industry credentials, and employer…

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Annual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education

In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…

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New report from UPCEA – 2024 Staffing & Structure Survey Results

Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners…

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