UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Motivating Students Who Have Some College but No Credential (Inside Higher Ed)

By UPCEA | October 16, 2024

“A survey of roughly 1,000 learners with some college credits but no credential found that many of these former students distrust higher ed and question the value of a degree. The study, highlighted in a new white paper released Tuesday, was conducted by StraighterLine, an online course provider, and UPCEA, the online and professional education association.…

Stopped-out students are confident in their academic skills — but financial concerns remain (Higher Ed Dive)

By UPCEA | October 16, 2024

“Facing the rapidly approaching demographic cliff — an expected dropoff in high school graduates starting around 2025 — many colleges are pivoting to reengaging students who attended college but left before earning a credential. Officials see significant enrollment potential among this group, as the nationwide pool of stopped-out students is large and growing. By July 2022,…

New Study Reveals Keys to Re-Engaging the 41.9 Million Americans with Some College, but No Credential

By UPCEA | October 15, 2024

Students’ Perception of the Value of a Degree Drops 50% After Stopping Out WASHINGTON, D.C. (October 15, 2024) — StraighterLine, the leading provider of flexible, affordable post-secondary online courses and industry credentials, and UPCEA (the online and professional education association) released findings from a new study examining the motivations, challenges, and readiness of individuals with…

Collaborating for the Future: Employer Partnerships and Credential Innovation

By UPCEA | October 1, 2024

UPCEA members are often the advocates and aggregators for credential innovation on their campuses, as those flexible learning opportunities are often noncredit or certificate-centric, and usually online, avenues pioneered by our online and professional community. To help institutions better advocate for the resources needed for a successful, holistic micro-credentialing strategy, UPCEA engaged in a grant-funded…

2024 UPCEA MEMS Award Recipients Announced

By UPCEA | September 27, 2024

40 Recipients Chosen For Three Award Categories WASHINGTON, D.C., September 27, 2024 — UPCEA, the online and professional education association, has announced the recipients of the 2024 Excellence in Enrollment Management Award, the Excellence in Diversity, Equity, and Inclusiveness in Marketing, Enrollment, and Student Success Award, and the Excellence in Marketing Award.  All three awards…

How higher-ed is accelerating the growth of credential innovation (eCampus News)

By UPCEA | August 29, 2024

“A new higher-ed playbook aims to accelerate the development and delivery of non-credit, short-term credentials that are effectively directed at the workplace. Building Capacity, Expanding Pathways: Accelerating the Growth of Credential Innovation in Higher Education, from online and professional education association UPCEA and supported by a grant from Walmart, features lessons learned and promising practices…

These 10 schools found their footing creating quality alternative credentials (University Business)

By UPCEA | August 29, 2024

Senior leadership is beginning to view alternative credentials as a fundamental aspect of their enrollment strategy—and accreditors are listening. But costs, opaque data and unfruitful corporate outreach efforts have prevented colleges and universities from implementing the programs at scale, to name a few barriers. Institutions looking to solidify their non-degree micro-credential and digital badge strategy can model solutions from…

The Job – Open Tabs: Noncredit Microcredentials (Work Shift)

By UPCEA | August 22, 2024

“While colleges are increasingly interested in alternative credentials, higher education lacks consistent processes for developing and pricing noncredit, short-term credentials, according to UPCEA. The group’s new playbook for accelerating growth in the space includes case studies on the development of noncredit microcredentials by 10 universities, which represent a wide range of sizes, geographies, and institution types.” Read more.

Other Blogs and News:

Microcredentials, Modularity, and Mission: Insights from UPCEA’s Coffee Chat on Innovation in Healthcare Education

In partnership with the HELIX Summit on Continuing Medical Education  How are institutions navigating the dynamic intersection of workforce demands, digital learning, and credentialing innovation—especially in healthcare? That’s exactly what we explored in a recent Coffee Chat, where UPCEA leaders from across the higher education landscape gathered for an unrecorded but powerfully candid conversation on…

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Leading with Values-Based Influence in Higher Education

Why Values-Based Influence Matters Now  Higher education is undergoing seismic shifts—demographic changes, budget constraints, AI disruption, and questions of relevance. In this environment, how we lead and why we lead matters as much as what we do as leaders. Leaders who operate from a strong internal compass—those grounded in values—offer clarity, stability, and hope.  Values-based…

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Accreditation + Skill-Based Learning Addressed in New Executive Orders | Policy Matters (April 2025)

Major Updates Accreditation, Foreign Support, Skill-Based Learning Addressed in New Trump Executive Orders The Trump administration has continued issuing an unprecedented number of executive orders with recent directives directly impacting colleges and universities, addressing topics like accreditation reform, foreign influence, skills-based learning (including alternative credentials), and support for Historically Black Colleges and Universities (HBCUs). Two…

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Online education booms in an era of lifelong learning (WorkingNation)

‘Strictly online institutions tend to serve working-age or older adults requiring flexible schedules constructed around family obligations and work. “Folks arrive at higher ed for a multitude of reasons,” says Julie Uranis, senior vice president of online and strategic initiatives for UPCEA (the Online and Professional Education Association), a resource for online university programs. “Online learning gives them…

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Your Lifelong Learning Journey’s “Breadcrumbs” – How to Tell Your Story

As avid backcountry hikers, years ago my family decided it would be prudent to buy a GPS, even though we had a rescue dog with an incredible sense of direction. While many out-and-back or even loop hikes didn’t require high-powered digital GPS coordinates to find our way back to our vehicle, we did appreciate launching…

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Key Findings from 2024 UPCEA Marketing Survey

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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