UPCEA Updates

Your one-stop shop for the latest Association happenings, plus thoughts from the desk of CEO Bob Hansen.

Continuing-education leaders need more data and better tech, says report (EdScoop)

March 23, 2023

The continuing education arms of colleges and universities are poorly integrated into institutional systems and resources, according to survey findings published Wednesday by the software firm Modern Campus. Non-degree credentials and certificates are an important revenue stream for universities and colleges, but many continuing education leaders said they don’t have enough staff, systems or investment,…

Creating Noncredit to Credit Pathways

March 6, 2023

Alternative credential experts identify the conditions necessary to design and deliver noncredit to credit pathways at postsecondary institutions. Over the course of 2022, the Typology, Terminology, and Standards Subcommittee[1] of the Council for Credential Innovation discussed the conditions necessary to create noncredit to credit pathways at postsecondary institutions. Their deliberations eventually narrowed to noncredit learning…

As Colleges Focus on Quality in Online Learning, Advocates Ask: What About In-Person Courses? (The Chronicle of Higher Education)

March 6, 2023

As colleges’ online catalogs grow, so too has the push to develop standards of quality for those courses. But are in-person classes getting the same attention? If you ask many online-education advocates, the answer is “no.” While decades of research and the pandemic-spurred expansion of online learning have helped demystify it and build confidence in…

Microcredentials Confuse Employers, Colleges and Learners (Inside Higher Ed)

March 3, 2023

Reskilling. Upskilling. Certificates. Certifications. Badges. Licenses. Microcredentials. Alternative credentials. Digital credentials. So many terms. So little agreement on what they mean, least of all in higher ed. “Employers say, ‘It’s great that this individual has these skills, but we’ll ask our own questions to verify the learner’s knowledge,’” Kyle Albert, assistant research professor at the…

Survey Reveals Employers’ Views on Microcredential Benefits, Concerns (Campus Technology)

March 1, 2023

These days, the majority of employers are aware of microcredentials and other non-degree credentials, according to a new study from Collegis Education and UPCEA, the association for higher education professionals in online and continuing education. Out of 510 organizational leaders surveyed, 95% reported being at least somewhat familiar with microcredentials, and more than two-thirds (69%) said they were…

Employers value microcredentials but don’t know how to assess their quality (Higher Ed Dive)

February 24, 2023

Dive Brief:  Although a majority of surveyed employers say they value alternative credentials, many also harbor concerns over assessing the quality of education and understanding the skills and competencies they represent.  That’s according to a recent survey of 510 employers from the University Professional and Continuing Education Association, also known as UPCEA, and Collegis Education,…

Why higher ed needs to get on board with micro-credentials (University Business)

February 24, 2023

A new study focusing on employers’ perspectives on micro-credentials reveals that while a strong majority of them believe it boosts a prospective hire’s value, not enough colleges and universities are capitalizing on it. More than 70% of respondents agreed that job applicants with non-degree or alternative credentials have increased the past two years and those hires…

Employers Are All In on Microcredentials, Survey Shows (Inside Higher Ed)

February 24, 2023

Ninety-five percent of employers see benefits in their employees accruing microcredentials, according to a new survey from Collegis Education and UPCEA, the association for college and university leaders in online and professional continuing education. Among the leaders surveyed from 500 organizations, 76 percent said pursuing microcredentials demonstrates an employee’s willingness to develop their skills, 63 percent said it…

Other Blogs and News:

Leading Digital Learning Enterprises | Part 4: Beyond the Technology: Building a Digital Ecosystem with Purpose

Technology may be the most visible element of a digital learning enterprise. It is also one of the easiest to misunderstand. Institutions invest considerable resources in learning management systems, student information systems, customer relationship management platforms, analytics, communication tools, instructional technologies, cybersecurity, and an expanding array of emerging technologies. Each promises opportunities to improve some…

Trust, but Click: What Prospective Students Are Teaching Us About AI Search in 2026

During arms-control talks in the 1980s Ronald Reagan made “trust, but verify” one of the most quoted phrases of the era. Four decades later, prospective online and continuing education students appear to have quietly borrowed it back and pointed it directly at their search bar. Trust, but click. That is the story of AI Search…

2026 UPCEA MEMS Award Recipients Announced

26 recipients chosen across three award categories WASHINGTON, D.C., September 16, 2026 — UPCEA, the online and professional education association, has announced the recipients of the 2026 Excellence in Enrollment Management Award, the Excellence in Advancing Student Success Award, and the Excellence in Marketing Award. All three awards are sponsored by UPCEA’s Marketing, Enrollment Management,…

New Research: AI Answers Decide Which Schools Prospects Choose as Consideration Sets Continue to Shrink

UPCEA and Search Influence’s 2026 study finds prospective students question AI more, but increasingly use and trust it in their search for programs NEW ORLEANS, La. — September 16, 2026 — Prospective students consider just three or fewer continuing and online education programs before applying, and AI-generated search overviews increasingly shape which ones make that…

Leadership Conversations in the Age of AI | An UPCEA Executive Briefing | From Awareness to Leadership: A Conversation with Ray Schroeder

Artificial intelligence has become part of higher education’s operating environment. New capabilities, applications, and predictions emerge almost daily. Staying informed is important, but awareness alone is not leadership. Leaders must determine what these developments mean for their institutions, their people, and the learners they serve.  Leadership Conversations in the Age of AI begins an ongoing…

Academic Rigor Is a Financial Defense: What Every Institutional Leader Should Take From the Ghost Student Problem

A follow-up from the 2026 SOLAR COLO Convening By Julie Uranis & Tim Lehmann FSA awards more than $120 billion a year to roughly 13 million students. Some of those enrollments are fraudulent. Fraud rings use stolen identities, synthetic identities assembled from real and fabricated information, and sometimes complicit individuals to enroll, obtain aid, and…