Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

The Rise of Do-It-Yourself Education

Do it yourself is more than just a trend for crafts and home improvements — it is an ethos that has reached higher education.

DIY has become pervasive in our culture. In part it is fueled by the internet, most particularly by YouTube. In part it is energized by time and money savings. It is further driven by the possibility of personalization and customization to meet individual needs just in time and just in place. More than 50 percent of the DIY-ers are between 24 and 44 years of age, and the numbers are growing. This trend is immutable now; it is continuing to grow in numbers and expand into new fields every year.

For centuries the personalized individual education came in the form of books. In the last half of the 20th century, there were “How to …” books and the “ … for Dummies” books. They were aimed at more superficial learning, often conveying far less than a college course or curriculum in the field. More often these books provided little depth of understanding or wider ramifications than a specific construct, process or skill. For deeper and broader understanding, learners continued to seek formal education at institutions of higher learning.

The advent of the internet and its robust integration into scholarly and academic fields has enabled do-it-yourself approaches online. The pervasive DIY mind-set has spilled over into independent learning online, as Dian Schaffhauser writes:

A do-it-yourself mindset is changing the face of education worldwide, according to new survey results. Learners are “patching together” their education from a “menu of options,” including self-teaching, short courses and bootcamps, and they believe that self-service instruction will become even more prevalent for lifelong learning. In the United Sates specifically, 84 percent of people said learning would become even more self-service the older they get.

One of the first to leverage the power of the internet for learning was Salman Khan, who created Khan Academy more than 15 years ago. The mini-videos and his clear explanation of classroom subject concepts became a hit with K-12 educators, parents and students alike. Over the years, Khan Academy has expanded to provide a broad curriculum and multiple options for learning.

The rise of Coursera, edX and the ever-expanding host of at-scale online learning options have enabled learners to pursue learning à la carte. The options are in the thousands, and the costs are minimal. Millions of learners worldwide are taking advantage of the low cost, easy access and high quality of these offerings. The Pearson and Harris Insights & Analytics survey reveals that DIY reskilling and upskilling is even more prevalent in developing countries: “More than anywhere else in the world, people in China, Brazil, India and Hispano-America believe education is driving the global economy. Over two-thirds of learners in these countries have been looking to re-skill in the past two years, compared to only 31 per cent of Americans and 24 per cent of British learners.”

College and university enrollments in the U.S. have dropped the past eight straight years. Over the same period, through 2018, total cumulative enrollments in MOOCs grew to 101 million.

Perhaps we have not been losing learners in the U.S. at all. In fact, there may be millions more postsecondary learners in the U.S. than ever before; they are simply not enrolling directly in colleges and universities, but instead choosing to DIY via MOOCs and other online, nondegree modes.

What are the takeaways if we understand that a growing number of learners are choosing to do it themselves rather than leaving it to colleges to develop full curriculum content? Should we do more research on just what students (and employers) are seeking? Should we break our degrees into stackable certifications? Should we look more closely at heutagogical approaches rather than adrogogical approaches in our design and teaching? Heutagogy is the study and practice of self-determined learning.

As enrollments decline nationally, so many individual universities continue to experience declines year after year. Is it not worth considering these broad societal changes that are moving students toward skilling and upskilling via DIY, rather than marketing the same degrees in the same structure that is producing losses year after year? Who is leading this initiative at your university?

 

This article originally was published on December 4 in Inside Higher Ed’s Inside Digital Learning blog

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

Building the Future of Credentials: Explore the LER Accelerator Inventory

By the LER Accelerator coalition We are excited to share the official launch of the LER Accelerator Inventory, a comprehensive collection of resources designed to support institutions in adopting and implementing Learning and Employment Records (LERs). As members of the LER Accelerator coalition, we are proud to contribute to this valuable initiative to create a more transparent, interoperable, and…

Read More

UPCEA Welcomes New Board and Committee Members for Terms Beginning in March 2025

WASHINGTON, December 12, 2024 – UPCEA, the online and professional education association, is pleased to announce the election of new officers and new directors to serve on the UPCEA Board of Directors. Elected in November, these individuals will assume their roles at the conclusion of the 2025 UPCEA Annual Conference in Denver, Colorado on March…

Read More

UPCEA Releases 2025 Predictions for Online & Professional Education

Report highlights trends shaping the future of higher education, from AI integration to workforce-ready credentials. WASHINGTON and PHILADELPHIA (Dec. 3, 2024) – UPCEA, the online and professional education association, today announced the release of its “2025 Predictions for Online & Professional Education.” The report provides critical insights into the trends and innovations that are poised…

Read More

Election Outcomes: Proposed Distance Ed Rules and Incentive Compensation Changes Unlikely to Proceed | Policy Matters (November 2024)

Major Updates Recently Proposed Distance Education Regulations, Changes to Third-Party Servicers, Incentive Compensation, Are Unlikely to Move Forward The Department of Education’s recent negotiated rulemaking session aimed to revise key regulations, including those related to distance education. However, consensus among stakeholders wasn’t reached, leaving the Department to decide on proposed language. While some, like distance…

Read More

A Reflection on My Predictions: What it Means for 2025 and Beyond

Higher education is facing its greatest challenge in decades. Our field may be at a transformational cusp where the transactional currency for education may shift from credits to competency, competency dictated by new, to-be-determined factors, shaped by our evolving economy, as well as the political landscape. Historically, and for the era, 120-credits was a fairly…

Read More

UPCEA Releases Groundbreaking Research Report on Online Education in Higher Education

New annual study provides key benchmarks, insights and recommendations for advancing online learning.   WASHINGTON (Nov. 19, 2024) – UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education.” The report, based on a comprehensive survey…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.