Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

The Rise of Do-It-Yourself Education

Do it yourself is more than just a trend for crafts and home improvements — it is an ethos that has reached higher education.

DIY has become pervasive in our culture. In part it is fueled by the internet, most particularly by YouTube. In part it is energized by time and money savings. It is further driven by the possibility of personalization and customization to meet individual needs just in time and just in place. More than 50 percent of the DIY-ers are between 24 and 44 years of age, and the numbers are growing. This trend is immutable now; it is continuing to grow in numbers and expand into new fields every year.

For centuries the personalized individual education came in the form of books. In the last half of the 20th century, there were “How to …” books and the “ … for Dummies” books. They were aimed at more superficial learning, often conveying far less than a college course or curriculum in the field. More often these books provided little depth of understanding or wider ramifications than a specific construct, process or skill. For deeper and broader understanding, learners continued to seek formal education at institutions of higher learning.

The advent of the internet and its robust integration into scholarly and academic fields has enabled do-it-yourself approaches online. The pervasive DIY mind-set has spilled over into independent learning online, as Dian Schaffhauser writes:

A do-it-yourself mindset is changing the face of education worldwide, according to new survey results. Learners are “patching together” their education from a “menu of options,” including self-teaching, short courses and bootcamps, and they believe that self-service instruction will become even more prevalent for lifelong learning. In the United Sates specifically, 84 percent of people said learning would become even more self-service the older they get.

One of the first to leverage the power of the internet for learning was Salman Khan, who created Khan Academy more than 15 years ago. The mini-videos and his clear explanation of classroom subject concepts became a hit with K-12 educators, parents and students alike. Over the years, Khan Academy has expanded to provide a broad curriculum and multiple options for learning.

The rise of Coursera, edX and the ever-expanding host of at-scale online learning options have enabled learners to pursue learning à la carte. The options are in the thousands, and the costs are minimal. Millions of learners worldwide are taking advantage of the low cost, easy access and high quality of these offerings. The Pearson and Harris Insights & Analytics survey reveals that DIY reskilling and upskilling is even more prevalent in developing countries: “More than anywhere else in the world, people in China, Brazil, India and Hispano-America believe education is driving the global economy. Over two-thirds of learners in these countries have been looking to re-skill in the past two years, compared to only 31 per cent of Americans and 24 per cent of British learners.”

College and university enrollments in the U.S. have dropped the past eight straight years. Over the same period, through 2018, total cumulative enrollments in MOOCs grew to 101 million.

Perhaps we have not been losing learners in the U.S. at all. In fact, there may be millions more postsecondary learners in the U.S. than ever before; they are simply not enrolling directly in colleges and universities, but instead choosing to DIY via MOOCs and other online, nondegree modes.

What are the takeaways if we understand that a growing number of learners are choosing to do it themselves rather than leaving it to colleges to develop full curriculum content? Should we do more research on just what students (and employers) are seeking? Should we break our degrees into stackable certifications? Should we look more closely at heutagogical approaches rather than adrogogical approaches in our design and teaching? Heutagogy is the study and practice of self-determined learning.

As enrollments decline nationally, so many individual universities continue to experience declines year after year. Is it not worth considering these broad societal changes that are moving students toward skilling and upskilling via DIY, rather than marketing the same degrees in the same structure that is producing losses year after year? Who is leading this initiative at your university?

 

This article originally was published on December 4 in Inside Higher Ed’s Inside Digital Learning blog

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

International Student Visa Review Resumes, Social Media Vetting Instituted | Policy Matters (June 2025)

Major Updates Trump Administration Resumes Embassy Review on Student Visas, Implements Social Media Vetting Requirements The Trump Administration has lifted its pause on F‑, M‑, and J‑visa processing but simultaneously unleashed sweeping new social-media vetting requirements: all international student applicants must now make their Facebook, X, Instagram and other accounts public for consular review, with…

Read More

UPCEA Announces Updates to Board of Directors

June 25, 2025 – WASHINGTON — UPCEA, the online and professional education association, announces recent updates to its Board of Directors, effective immediately. Susan Seal, Ph.D., Dean of the College of Professional and Continuing Studies at Mississippi State University, has been appointed to serve as a Director At-Large, filling the remainder of the 2025–2026 term…

Read More

Results of Global Lifelong Learning Study Released

UPCEA supported the Universities Association for Lifelong Learning (UALL)’s comprehensive global study. WASHINGTON (June 18, 2025) – UPCEA, the online and professional education association, today announced the release of an international study, “Making lifelong learning central to university strategy,” conducted by the Universities Association for Lifelong Learning (UALL) and CarringtonCrisp.  UPCEA (alongside EUCEN) is proud…

Read More

New Book Offers Strategic Blueprint for the Decade of the Chief Online Learning Officer

UPCEA and Routledge Publish Landmark Guide to Elevating Online Education Leadership WASHINGTON (June 17, 2025) – UPCEA, the online and professional education association, proudly announces the release of The Chief Online Learning Officers’ Guidebook: A Framework for Strategy and Practice in Higher Education (co-published with Routledge). This essential new volume, co-edited by two of the…

Read More

Navigating Political Headwinds: Online and Professional Continuing Education Units Support of International Enrollment Efforts

Colleges and universities committed to high-quality teaching and research are navigating a growing set of challenges in attracting and supporting international students. The presence of international students on our U.S. campuses enriches the academic environment, fosters global perspectives, and enhances the cultural competency of the campus communities. These learners often pursue STEM disciplines, contributing significantly…

Read More

Celebrating the life of Dr. Pamela Wimbush

It is with a heavy heart that we must inform you of the passing of one of our own. Dr. Pamela Wimbush, a friend, mentor, colleague, and member of the UPCEA’s Board of Directors passed away Tuesday. She will be missed, most acutely by her family and the dear friends she has all over the…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.