Past Webinars + Recordings

Past webinar recordings are available to UPCEA members. To see our current roster of webinars, visit the events page. 

Resolve Your Enrollment Funnel Challenges to Achieve Your Enrollment Goals

Originally held November 28, 2018 @ 2:00 PM - 3:00 PM EST 

Hosted by MindMax Join MindMax and a few partner universities as we walk you through each stage of the enrollment funnel to discuss potential action plans based on specific challenges at each stage.

Click here to view the webinar recording.

Competency-Based Learning in Virtual Education: The Israeli Experience

Originally held October 8, 2018 @ 10:00 AM - 11:00 AM ET

Hosted by RECLA and UPCEA

Join us for a lively dialogue on the integration of 21st-century tools in lifelong learning. Competency-based education and the challenges of integrating technology therein will be addressed in the context of presenter Ariel Cegla’s experience in virtual teaching at the Ofri-MASHAV Center in Jerusalem.

Ariel Cegla is the Director of Virtual Projects and the Training Development Officer at the MASHAV Educational Training Center in Jerusalem. His areas of expertise include integration of innovative pedagogies in virtual education as well as professional training and international development. Mr. Cegla holds a bachelor’s of arts and a bachelor’s in education from the Hebrew University of Jerusalem and master’s of arts degree from the Tel Aviv University.

Presenter:

  • Ariel Cegla, MASHAV Educational Training Center

Click here to view webinar recording.

Get ON BOARD: How to Fully Utilize Your UPCEA Membership and Benefits

Originally held September 18/20, 2018 @ 2:30 PM - 3:30 PM ET

Join this presentation to learn the ins and outs of what is included in an UPCEA membership and how to get the most out of UPCEA!

Attendees of this webinar will learn:

  • Information about UPCEA’s website
  • How to use your member portal and member benefits it provides
  • Facts about UPCEA conferences and what members receive
  • Details on how to use CORe, UPCEA’s networking platform and home to UPCEA research
  • Where to find your “professional home” in an UPCEA Network and how to join
  • Volunteer leadership opportunities within UPCEA and how to grow within the Association
  • How to showcase your department or an individual with our highly respected Awards Program

Click here to view the webinar recording.

 

2018 UPCEA Marketing and Enrollment Management Survey Sneak Peek

Originally held September 19, 2018 @ 2:00 PM - 3:00 PM ET

In the middle of your budgeting or strategic planning process? UPCEA has a sneak peek of marketing and enrollment management metrics from the 2018 UPCEA Marketing and Enrollment Management Survey. Join our webinar for a snapshot of marketing budgets and staffing, media spending, and professional development needs.

Presenters:

  • Jim Fong, UPCEA Center for Research and Strategy
  • Chris Nicholson, University of Denver
  • Rebecca Badger, Oregon State University
Click here to view the webinar recording.

Data Storytelling 101

Originally held September 12, 2018 from 2-3PM ET

Data storytelling is a combination of visuals and narrative to help bring your data to life. But who has time to visualize data (and on a budget, no less)?! Join Victoria O’Malley as she helps you hone in on the metrics that matter for your institution. Victoria will provide quick ways to develop better targeted dashboards and offer tips for connecting with your audience. Learn to choose the right visualization for the data and hear about the tools that can help you put it all together. We wear many hats as marketers and enrollment managers…come add the “data guru” hat to your rack! Join this webinar to get an idea of the great content that is being offered at the 2018 UPCEA Marketing & Enrollment Management Seminar, taking place November 7-9 in Long Beach, CA.

Presenter:

  • Victoria O’Malley, University of Denver

Click here to view the webinar recording

 

 

Digital Badges & Enhancing Employment Potential

Originally held August 29, 2018 from 11-12 PM ET

Hosted by Credly and UPCEA

Credly and UPCEA are joining forces to bring you a free, live webinar that will showcase the value of leveraging credentials for entry into employment. You'll learn how credentials can be used for up-skilling and re-skilling to either increase pay or get promoted.

Join Brenda Perea, Director of Education and Workforce Strategies at Credly, Kim Moore, the Director Workforce, Professional and Community Education at Wichita State University and Mike Macklin from the Colorado Community College System, where they'll host a lively discussion about creating digital badges that directly benefit the communities and businesses they're in.

Growing Graduate Enrollment Through LinkedIn – 2018 MEMS Content Preview

Originally held August 22, 2018 @ 2:00 - 3:00 PM ET

Hosted by the Marketing, Enrollment, and Student Services Network

Looking for ways to grow your graduate and continuing education programs by leveraging LinkedIn? Make LinkedIn advertising part of your media mix and learn the best practices and strategies for effective targeting, budgeting, and delivering campaigns. Join this webinar to get an idea of the great content that is being offered at the 2018 UPCEA Marketing & Enrollment Management Seminar, taking place November 7-9 in Long Beach, CA.

Presenters:

  • Pat Riley, 5HD
  • Andrew Seraphin, Northeastern University
  • Forest Baker, LinkedIn

Moderator:

  • Chelsea Caile McNeely – Southeast Missouri State University

Click here to view the webinar recording.

 

 

The Millennial Manager

Originally held August 15, 2018 @ 2-3PM ET

The Millennial Manager graduated college during the Great Recession. They had debt from college and struggled to find meaningful employment. With the odds stacked against them, did their struggles influence their opinion of higher education for the future…and for their employees? Now, they are in their thirties and many are in or about to move into management roles. Will they adopt new priorities in hiring and training employees, shifting away from traditional modes of education? Does the Millennial Manager appreciate the value of a degree? They may believe that traditional providers could increase the value of non-degree credentials, but may prefer other providers of learning. This webinar is a pre-cursor to a more in-depth session that will be presented at the 2018 UPCEA regional conferences. Attend this webinar to learn more about this increasingly influential generation and the effect they will have on higher education and learning in the workplace.

Presenter:

  • Jim Fong, Chief Research Officer and Director, UPCEA Center for Research and Strategy

Click here to view the webinar recording.

 

Philanthropic Giving Patterns of Online Alumni

Originally held  August 8, 2018 @ 2:00 - 3:00 PM ET
Hosted by the Online Administration Network

With the growing number of alumni completing online educational experiences, we need to be thinking about the long-term implications to higher education. The potential for development continues to grow with this population and in time could be a significant and badly needed source of revenue for colleges and universities across the country. While it may sound like your advancement office's responsibility, the academic function has an important role to play in leading this effort.

This discussion features an on-going multi-institutional research project being led by the University of Wisconsin-Extension which examines the giving patterns of alumni of online degree programs as compared to alumni of campus-based programs. Researchers will address misconceptions surrounding alumni of online programs, what is known from existing literature, the biggest hurdle to the research, and what has been learned thus far on these giving patterns from five participating institutions of higher education.

Presenters:

  • Faye Lesht, Associate Director, Center for Innovation in Teaching and Learning, University of Wisconsin-Extension
  • David Schejbal, Dean, Continuing Education, Outreach, E-Learning, University of Wisconsin-Extension
  • Roxanne Shiels, Director of Alumni Strategy, Penn State University

 Click here to view the webinar recording.

How UC-Davis is Assessing the Market for Non-Degree Programs Targeted at Career Advancers

Originally held August, 2018 @ 2:00 - 3:00 PM ET

Hosted by Emsi and UPCEA

Identifying marketable skills is a key step in continuing and professional education program development. Job postings signal the skills and competencies employers and hiring managers expect in new hires.  As such, jobs data is an important proxy for market demand for a skill. But what if a learning program is targeted at people looking to develop or improve skill to work in the job they currently have? While useful, job postings do not count the jobs in a region that are filled and the people who may want to enhance their skills in role. Combining job postings data with professional profile data and government occupation data provides greater visibility into this population.  Alex Lowrie, Senior Director of the Center for Program Innovation at UC Davis Extension, will share his use of Emsi to understand skill requirements, develop learner personas, and assess market demand for a program.

Presenters:

  • Alex Lowrie, University of California, Davis
  • Aaron Olanie, Emsi

Click here to view the webinar recording.

 

Designing Extended Education Programs and Marketing to Meet the Needs of the Corporate Market

Originally held July 11, 2018 @ 2-3PM ET
Jointly hosted by the Community and Economic Engagement & Marketing, Enrollment, and Student Services Networks

Programming and marketing for the corporate market need to be done differently than for open enrollment programs. This webinar will examine successful examples from the UC Irvine corporate programming and outreach and a survey of best practices derived from MindMax’s experience with many institutions.

Moderator:
Chris Nicholson, Assistant Dean, Enrollment, Marketing and Partnerships, University of Denver

Panelists:
Gary Matkin, Dean, Continuing Education/Vice Provost, Career Pathways, University of California Irvine
Lee Maxey, CEO, MindMax

Click here to view the webinar recording.

 

Using Labor Market Data to Evaluate Online Programs and Certificates: University of Illinois Case Study

Originally held June 27, 2018 @ 2-3PM ET

Adam Fein, assistant provost for educational innovation at the University of Illinois at Urbana-Champaign, will walk through his process for evaluating new program offerings for your continuing online and certificate programs. Key points/learning outcomes include understanding predictive analytics around program offerings so you can know which occupations are in-demand, identify marketable skills, and align programs with employer needs. Attendees will also learn how to help their institutions drive student success by enabling career exploration from websites and utilizing relevant labor market information to inform students as they choose an education path.

Presenter: Adam Fein, Assistant Provost for Educational Innovation, University of Illinois at Urbana-Champaign

Moderator: James Prado, University Division, Emsi

Click here to view the webinar recording.

 

SOLA+R : What to expect at this year’s conference

Originally held June 7, 2018 @ 2-3PM ET

Are you new to the Summit for Online Leadership and Administration + Roundtable (SOLA+R)? Still deciding if you want to register? Interested in knowing more about the content featured at SOLA+R later this June?

Join Julie Uranis as she shares the highlights of this year’s SOLA+R event and gives some insider tips on getting the most out of the event. After over a year of planning, she’s happy to share all the exciting sessions and events taking place in DC in a few weeks!

Click here to view the webinar recording.

 

Programs at Scale - Perspectives and Previews

Originally held May 30, 2018 @ 2-3PM ET

Join leaders from Georgia Tech, Arizona State University, University of Washington, and Western Governors University as they share the common issues and concerns related to scaling up online programs. This webinar will serve as an introduction the factors that influenced their work, orient leaders to the perceived risks and rewards associated with dramatic increases in enrollment, and prepare Summit for Online Leadership and Administration + Roundtable (SOLA+R) attendees for the conversations that will be had in Washington D.C., June 18-20*.

Click here to view the webinar recording.

Negotiation Skills for Higher Education Administrators

Originally held May 23, 2018 @ 2:00 - 3:00 PM ET

Administrators in higher education work in a unique environment. While the mission to educate and serve the community is laudable, the context is often bureaucratic, political, reactive and fraught with conflict. The goal of this webinar is to provide concepts of negotiation with concrete applications to help higher education administrators resolve disputes in this context. Mark Rubin, Executive Director of the Virginia Center for Consensus Building at Virginia Commonwealth University, will draw upon his experiences as a mediator, lobbyist and lawyer to provide insights, perspectives and examples to fulfill this goal. Presenter: Mark E. Rubin, Virginia Center for Consensus Building, VCU Office of Continuing and Professional Education Moderator: Edward Howard, VCU Office of Continuing and Professional Education

Click here to view the webinar recording.

 

Things Every Continuing Professional Education Global Leader Should Know: Perspectives in Latin America and the US

Originally held May 9th, 2018 | 2:00 - 3:00 PM ET

This webinar discusses opportunities to enrich the Continuing Education value proposition through an active collaboration between UPCEA & RECLA members. Current opportunities and challenges faced by our institutions would be discussed, which would provide context for the initiatives conducted by both associations. Ideas and thoughts were shared and discussed with participants.

Presenter: Marco Antonio Serrato Garcia, Tecnologico de Monterrey

Moderator: John Caron, John Hopkins University

Click here to view the webinar recording.

 

 

Onboarding Webinar for Incoming UPCEA Network and Regional Leaders

Originally held February 28th, 2018 - 2:00 PM - 3:00 PM ET

Calling all new Network and Regional leaders! Join this webinar to gain essential information as you begin your volunteer leadership term with UPCEA. Hear from seasoned leaders, learn about important upcoming dates, ask questions, and gain access to leadership resources. Can’t make this particular date or time? The webinar will be recorded and posted on the UPCEA CORe site.

Click here to view the webinar recording

Flipping Student Services for Non-traditional Students

Originally held February 21, 2018 at 2-3PM ET

Nontraditional students are often at a disadvantage when it comes to accessing support services such as advising and tutoring. Likewise, navigating the campus bureaucracy for complicated processes like securing the appropriate signatures on a late add form can be an insurmountable task for a student who works full-time or lives at a distance or who doesn’t fit the traditional student mold. In this session, we will demonstrate how we flipped student services for online students, one of our largest non-traditional learning populations. In flipping our services, we used resources we already had to transform our services including a website redesign, communication matrix, implementing community-building strategies, and focusing on excellent customer service.

Presenter:

  • Chelsea Caile McNeely, Southeast Missouri State University

Click here to view the webinar recording.

 

 

The Intersection Between Alternative Credentials and the Skills of the Future Workplace

Originally held February 13 2018 @ 3-4PM ET
(Hosted by Pearson)

Employers report with more urgency than ever before that the skills gap impacts their ability to hire qualified employees, and educators are responding with new, innovative solutions. Collaborative models are emerging that show new ways for universities, employers and online learning groups to bridge these gaps with just-in-time learning, alternative credentials and digital badges.

Join industry experts Jim Fong, Leah Jewell, and Pete Janzow for a discussion of the latest findings of research conducted by UPCEA and Pearson on the rise of alternative credentials. This research will be examined alongside Pearson's new report, The Future of Skills: Employment in 2030 and will provide actionable insight into the steps an institution can take to ensure its students are prepared for the workplace, now and in the future.

 

 

 

Think Bigger: Marketing Strategies and Tactics for Scaling Enrollments

Originally Held February 14th at 12:30 -1:30 PM Et
(Hosted by Blackboard)

Wichita State University successfully partnered with Blackboard’s Student Services team to develop and implement marketing strategies and tactics for growing their online degree program enrollment. Join this presentation for actionable insights on how Wichita State University and Blackboard Student Services team determined a path to achieve enrollment goals, and then replicated the success across other programs. Attendees of this webinar will: • Learn how WSU and Blackboard successfully partnered together to develop and implement marketing strategies and tactics for growing online degree program enrollment • Glean a high-level view on some of the marketing and growth challenges facing the industry today • Learn how the world of marketing is quickly evolving based on data-driven insights • Explore the opportunities and challenges of partnering with a third party on your marketing efforts • Pick up DIY tips for those who may be on a tight budget with limited resources

Featured speakers:

  • Veronica Schmitz Program Manager Wichita State University
  • Emily Ward Director, Marketing & Media Services Blackboard

 

 

Get ON BOARD: How to Fully Utilize Your UPCEA Membership and Benefits

Originally held February 8th + February 15th, 2018 2:00 - 3:00 PM ET

Join this presentation to learn the ins and outs of what is included in an UPCEA membership and how to get the most out of UPCEA! Attendees of this webinar will learn:

  • Information about UPCEA’s NEW website
  • How to use your new member portal and member benefits it provides
  • Facts about UPCEA conferences and what members receive
  • Details on how to use CORe, UPCEA’s networking platform and home to UPCEA research
  • Where to find your “professional home” in an UPCEA Network and how to join
  • Volunteer leadership opportunities within UPCEA and how to grow within the Association
  • How to showcase your department or an individual with our highly respected Awards Program

Click here to view the webinar recording.

 

 

Transactional Models of International Programming

Originally held February 7th, 2018 - 2:00 PM - 3:00 PM ET

International programming requires the additional complexity of identifying a model that will facilitate the transaction in terms of marketing, recruitment, and financial procedures. This session will explore the costs and benefits of three transactional models: external agent, internal expert, direct contract. The models will be explored from a programmatic perspective.

Presenters

  • Terry Borg, Northern Illinois University
  • Pati Sievert, Northern Illinois University

Moderator

  • John Caron, John Hopkins University

Click here to view the webinar recording. 

Affordable Degrees @ Scale – Growth & Sustainability Data Analytics and Visualizations for Higher Ed

Originally held January 10th, 2018 at 2PM ET

Georgia Tech was the first to launch affordable degrees @ scale with the Online Master of Science in Computer Science (OMSCS). It is a success story from many perspectives -- learners, partners (AT&T, Udacity), and financial sustainability. This fall, Georgia Tech launched the second degree @ scale – Online Master of Science in Analytics (OMS Analytics). It, too, is off to a great start, and lessons learned from OMSCS have been incorporated. With both programs, the degrees are issued by the colleges, and Georgia Tech Professional Education is responsible for all the financial and business services. This webinar is to share lessons learned and impact to date of these affordable degrees @ scale.

Presenter:

  • Patrice Miles, Georgia Tech

Moderator:

  • Edward Howard, VCU

Click here to view the webinar recording.

Extend Your Reach: Establishing and Building Community Based Programs and Partnership Webinar

Originally held December 13th, 2017 from 2:00-3:00 PM ET

Hosted by the UPCEA Program Planning and Implementation Network 

Building a bridge to the wider community is an important component of most continuing and professional education institutions. Join our presenters to learn about how they are extending their reach into the community. Our speakers will present examples of successful programs, such as 13th year program with high school graduates, and workforce training for veterans. They will also discuss how these partnerships were established and developed, and give tips on how to foster these community relationships. 

Presenters:

  • Jermeen Sherman, UCLA Extension
  • Priya Mohan, UCLA Extension

Click here to view the webinar recording.

Importance of and Motivation for Instructional Designers' Research Skills

Originally held November 29th 2:00 PM - 3:00 PM ET,
Hosted by UPCEA, Oregon State University, and the eDesign Collaborative.

In this webinar, researchers from the Oregon State University Ecampus Research Unit offer an overview of the results from their national study on the research preparation and engagement of instructional designers. The presentation includes:

  • An overview of the study
  • Demographics of respondents
  • Data & results from the study including:
    • Why instructional designers think they should further develop their research skills
    • IDs perceptions of whether knowledge of research design and methods enhances the work of an instructional designer
    • Instructional designers’ interest in particular research tasks
  • Takeaways from the study

Presenters:

  • Katie Linder, Oregon State University
  • Mary Ellen Dello Stritto, Oregon State University

Click here to view the webinar recording.

Quality Assurance: Using a Continuum of Excellence to Shape Institutional Online Efforts

Originally held November 1st - 2:00 PM - 3:00 PM EDT


Hosted by UPCEA and Quality Matters

Did you miss the quality assurance session at the 2017 Summit for Online Leadership in San Diego? We’re pleased to invite Dr. Deb Adair and Dr. Vickie Cook to reprise their session with additional information on the Partners in Quality program supported by UPCEA and QM. As you know, online leaders care about creating quality online experiences for those engaged in online teaching and learning. Often, quality initiatives are episodic and lack scalability as well as assessment. Join our presenters as they discuss the structures and facets of quality that leaders need to think about to institutionalize quality efforts. Using Quality Matters and the UPCEA Hallmarks of Excellence in Online Leadership we will discuss the online enterprise from a quality assurance perspective and how leaders can drive institutional conversations.

Presenters:

Vickie Cook, University of Illinois, Springfield

Deb Adair, Quality Matters

Click here to view the webinar recording.

New, Now, Next in Higher Education Marketing

Originally held Sept. 20, 2017 @ 2PM ET

Marketing for non-traditional students is still evolving continues to evolve at a breathtaking pace. In this webinar, we will review the changing marketing landscape and cover 5 major trends you can’t afford to ignore.

First, we’ll discuss the continued maturation of major online marketing platforms like Google Adwords, LinkedIn, and Facebook. We’ll also explore new advertising opportunities on secondary social platforms like Pinterest, Quora, and Snapchat. Then, we’ll discuss potential benefits offered by marketing automation tools such as Marketo, Pardot, and Hubspot; and consider several tools/techniques to better manage your organic presence on major social platforms. Lastly, we’ll explore several techniques in which marketing can extend further into the conversion funnel to support recruitment, admissions, and even retention efforts. You’ll leave with a bevy of new insights into tools and techniques for marketing your programs.

Presenters:

  • Jon Horn, CEO, JMH Consulting
  • Jim Fong, Director, UPCEA Center for Research and Strategy

Click here to view the webinar recording.

Bridging the Gap – New Pathways from Education to Employment

Originally held September 13th 2017 - 2:00 PM - 3:00 PM EDT

Please join us for a webinar discussing how to make educational experience more relevant, more accessible, and to better help students to become more employable. From microcredentials to certificates, the paths adult students choose to grow their careers or attain a job is becoming more varied. We will describe key drivers for this growing change, and then survey the landscape of options that adult learners have today and will have soon.

Presenter:

  • Ryan Craig, Co-Founder, University Ventures

Moderator:

  • Scott Weimer, Director Strategic Partnerships and Program Development, Virginia Tech

Click here to view the webinar recording.

The Young and the Restless: Marketing and Educational Insights on Gen Z and Young Millennials

Originally held: Wednesday, May 17, 2017 2-3PM Eastern

Hosted by Blackboard

Millennials have become the majority cohort in our economy and are quickly becoming the face of the new adult learner. UPCEA has teamed up with Blackboard on this groundbreaking study to identify differences among young adult learners, older Gen Z’ers and younger Millennials, regarding future educational needs, support they require, and potential marketing impact.

Click here to view the webinar recording.

Instructional Design Professional Development Survey Results Webinar

Orginally held: Wed, Apr 12, 2017 3:00 PM - 4:00 PM EDT

In February the eDesign Collaborative (eDC) surveyed the instructional and multimedia design community to learn more about the professional development needs and work experiences of instructional designers, instructional technologists, and multimedia designers, as well as the leaders of those teams. These results were featured during the March 2017 eDesign Exchange and in a white paper made available by UPCEA.

Join us on April 12th for a deeper dive into the results and a discussion of what the survey results reveal about the online enterprises at post-secondary institutions. This is a unique opportunity unpack the survey results with those that designed the survey.

Click here to view the webinar recording.

Onboarding Webinar for Incoming UPCEA Network and Regional Leaders

Date: March 8, 2017
Time: 2:00 - 3:00 PM EDT

Calling all new Network and Regional leaders! Join this webinar to gain essential information as you begin your volunteer leadership term with UPCEA. Hear from seasoned leaders, learn about important upcoming dates, ask questions, and gain access to leadership resources. Can’t make this particular date or time? The webinar will be recorded and posted on CORe following the Annual Conference.

Presenters:

  • Alice Warren, North Carolina State University
  • Wayne Smutz, University of California, Los Angeles
  • Sandi Pershing, University of Utah
  • Beth Mulherrin, University of Maryland University College
  • Kim Obbink, Montana State University
  • Julie Uranis, UPCEA

Moderator:

  • Amy Heitzman, UPCEA

Click here to access the webinar recording.

UPCEA/Trilogy Education Services: Meeting the Needs of the Digital Economgy: Key Insights in Launching an Alternative Credential

Date: March 1, 2017
Time: 1:00 – 2:00 PM EST

Traditional education milestones, such as baccalaureate and graduate degrees, will always hold value in the marketplace. However, as the digital economy continues to evolve at breakneck pace, a gap is growing between the skill-set employers seek to hire, the resources available to students, and the extent to which universities offer flexible and accessible cutting edge programming.

To meet the growing technological skill gap between industry and the workforce, more adults are turning to skills-based workshops, and other alternative credential programs, rather than to universities. However, the success of these programs creates an opportunity for universities to improve upon this model, and two such schools--Northwestern University School of Professional Studies and Rutgers Division of Continuing Studies--are doing just that.

In this webinar, participants will hear perspectives from students, employers, and university administrators on the importance of market-driven training. Key takeaways on launching university-driven training programs that give students both the competence and confidence to succeed in high-tech careers will be highlighted.

Speakers:

  • Erica Bova, Assistant Dean, International and Professional Education Programs, Northwestern University
  • Therese Grohman, Director of Marketing and Enrollment Management, Northwestern University
  • Jim Morris, Associate Vice President, Rutgers University, Division of Continuing Studies
  • Dan Sommer, Founder & CEO, Trilogy Education Services
  • Ahmed Haque, Vice President, Academic Experience, Trilogy Education Services

UPCEA/International Network: The Intersection of Online Learning and International Higher Education

Date: February 22, 2017
Time: 2:00 – 3:00 EST
Hosted by the UPCEA International Network and UPCEA Strategic Alliance Partner Thompson Coburn, LLP

As U.S. universities expand their online and other continuing education programs internationally, regulatory and compliance aspects associated with such expansion must be strictly followed. Administrators from Georgia Institute of Technology and Old Dominion University will share their experiences and ask critical questions to UPCEA’s strategic alliance partner Thompson Coburn on guidance and clarification. Join us in this informative webinar as you intend to expand your online and continuing education programs beyond the borders.

Speakers:

  • Aaron Lacey, Partner, Thompson Coburn
  • Dr. Yakut Gazi, Associate Dean of Learning Systems, Georgia Institute of Technology
  • Andy Casiello, Associate Vice President for Distance Learning, Old Dominion University

Moderator:

  • Dr. Soma Chakrabarti, Chair, UPCEA International Network and Director, Professional and Continuing Studies, University of Delaware

Click here to access the webinar recording.

UPCEA/Keypath Education: Evaluating the 2017 Higher Education Benchmarks

Date: February 9, 2017
Time: 12:00 – 1:00 CST

Keypath Education will be releasing the highly anticipated annual benchmarks report soon. Merging its proprietary data set, top supplemental research and more than 25 years of experience partnering with institutions to launch programs, grow enrollment, improve learning and connect education to careers, Keypath’s 2017 benchmarks white paper is the most robust yet. Discover the latest data surrounding the current state of higher education in the U.S., including enrollment, marketing, program and occupational trends.

Click here to download the white paper and watch the webinar recording.

UPCEA/TMMData: Who's Driving Data Access and Usage? The Role of Tech and Data Teams

Date: January 18, 2017
Time: 2:00 - 3:00 PM ET
Hosted by the UPCEA Center for Research and Marketing Strategy and TMMData

The expectation that data drives decision-making in our institutions is nearly ubiquitous today. However, while the strategic planning process for professional, continuing and online education (PCO) leaders often involves program development, online education, finance, faculty, enrollment management, and marketing, rarely are information technology and reporting professionals proactively invited into the process. These analytical and technical roles are often compartmentalized and are expected to be reactive.

In this one-hour webinar, UPCEA and TMMData reviewed findings from recent survey research examining the relationships between unit leaders and their IT and IR/Data teams. The pilot study also explores perceptions and opinions toward data access, system or technology readiness, outsourcing, strategic planning and direction, and service satisfaction.

Click here to view the webinar recording.

UPCEA/InsideTrack: Insights from a Decade of Partnering for Innovation in Adult Learning

Date: Thursday, December 15th, 2016
Time: 1:30 - 2:30 PM ET
Hosted by InsideTrack

In this one hour, live webinar, Brandman University and InsideTrack will discuss their twelve year partnership and the many insights and innovations gained by both organizations as they developed and tested numerous student success initiatives together. From coaching prospective students to find the right fit and start strong, to coaching to improve retention and student engagement, everything is done with the long-term success of student and institution in mind. Learn how Brandman is leading innovation in workforce readiness and competency-based education and leveraging their partnership with InsideTrack to expand their in-house student support capabilities and plan for sustainable results. You’ll leave with examples of initiatives and best practices for leading change and unlocking the potential of your institution’s student support personnel as well as data and insights to better understand the adult student experience.

Presenters:

  • Saskia Knight, Executive Vice Chancellor of Enrollment and Student Affairs, Brandman University
  • Dave Jarrat, InsideTrack

UPCEA/Jenzabar: Understanding the CE Organization: Most Efficient Structure and Duty Delegation

Date: Wednesday, December 7th, 2016
Time: 2:00 - 3:00 PM ET
Hosted by Jenzabar

Stay competitive, become efficient, and grow your programs into thriving profit centers. Determine the most efficient use of your staff time to meet your programming, revenue, and enrollment goals. It is important for each person in your organization to fully understand and achieve their individual and departmental objectives. Even though every CE department is unique, the optimal organizational structure and assignment of duties tends to be similar. In this session, we will discuss how an organizational chart is set up to and how to ensure the right person is doing the right job to bring you the most efficiency to focus on your goals.

Presenters:

  • Joe Miera, Executive Director of Continuing Education, University of New Mexico
  • Meni Sarris, Director of Continuing Education Strategic Services, Jenzabar

Click here to view the webinar recording.

UPCEA/PI: Alternative Credentials: A Case Study on Digital Badging

Date: Wednesday, November 16th, 2016
Time: 2:00 - 3:00 PM ET

The system of using badges to mark a skills achievement is not a new concept. However, digitally marking achievements with badges in higher education programming is a concept that is new and fast becoming a hot topic of conversation. Many questions still surround digital badging and how to represent the meaning and value of a badge.  Brandman University is leading the charge by creating a digital badging system that utilizes five external, universally recognized frameworks, which will provide a shared basis for translating and understanding the value of a badge beyond the university.

Join Nancy Salzman, Dean of Brandman University’s School of Extended Studies, and Dr. Sarah Steinberg, CEO of Frogstone Strategies and former Executive Vice Provost of Johns Hopkins University, for a discussion about program development in the age of digital badging and alternative credentialing. Learn about Brandman University’s digital badging system, and how continuing educators can factor alternative credentials into program development.
In this webinar, we will discuss:

  • The rise of digital badging as an alternative credential
  • Translating and understanding the value of a digital badge beyond the university
  • Brandman University’s digital badging constellation

UPCEA/CREMS and Pearson: Trends in Alternative Credentialing: Benchmarks, Badges, and Noncredit Programming

Date: Monday, November 7th, 2016
Time: 1:00 - 2:00 PM ET

Micro-credentials, nano-credentials, badges...staying current on emerging trends in education is a challenge. It is also the life-force of the work that we do to prepare students for an ever-shifting professional landscape. In this engaging session, learn about the driving factors behind the emergence of alternative credentials, how higher education institutions are responding, and hear insights about what’s next.

Presenters:

  • Kyle Peck, Co-director, Center for Online Innovation and Professor, Penn State University
  • Jim Fong, Director, Center for Research & Marketing Strategy, UPCEA
  • Peter Janzow, Senior Director, Business & Market Development, Pearson Acclaim

Hosted by the UPCEA Center for Research & Marketing Strategy and Pearson
In celebration of National Distance Education Week, Nov. 7-11, 2016.

UPCEA/OLA: Supporting Teaching and Learning Online: Faculty Professional Development Programs and Communities

Date: Wednesday, November 2nd, 2016
Time: 2:00 - 3:00 PM ET

The need to provide online learning of the highest quality has never been greater. Building a learning community of faculty who may be as geographically distant from the campus as the online students is no small challenge. Webinar presenters will share their experiences, successes and challenges in developing resources, programs and cultures that support quality online teaching and learning at their institutions.

Presenters:

  • Dr. Amy Gaimaro, Dean of Innovative Delivery Methods, Molloy College
  • Dr. Patrick Tripeny, Director, Center for Teaching and Learning, Associate Dean for Undergraduate Studies, University of Utah
  • Dr. Vickie Cook, Director, Center for Online Learning, Research and Service/Research Associate Professor, University of Illinois Springfield

Moderator:

  • Dr. Julie Uranis, Director, Distance and Innovative Learning, Division of Extended Learning and Outreach (DELO), Western Kentucky University

Hosted by the Online Leadership and Administration Network.
In celebration of National Distance Education Week, Nov. 7-11, 2016.

Click here to view the webinar recording.

UPCEA/Blackboard: Meeting Student Needs: Creating Quality Online Programs

Date: Wednesday, September 28th, 2016
Time: 2:00 - 3:00 PM ET

Studies show that more than one in four students are taking courses via online programs. The market for online learning is competitive and savvy students are demanding top-notch programs. To rise above the competition, colleges and universities need to differentiate themselves. When it comes to online programs, Drexel University Online offers one of the most innovative and highly-regarded.

Join this live webinar to hear Dr. Susan Aldridge, Senior Vice President for Online Learning and President of Drexel University Online, and Dr. Darcy Hardy, Associate Vice President, Consulting Services at Blackboard, discuss the critical importance of both course quality and regulatory compliance to ongoing program success.

In this webinar, we’ll discuss:

  • Why course quality is so essential to student recruiting and retention
  • Why compliance with accessibility and accreditation requirements is not an option
  • How quality and compliance combine at Drexel to produce a sustainable business model for online learning
  • How partnering with Blackboard Enterprise Consulting helped Drexel move the needle on both quality and compliance

With so many programs available to today’s online learners, it’s critical that yours stands out.

UPCEA/OEED: How Will Continuing and Professional Education Meet the Needs of Corporate Learning in the Next 5 to 10 Years?

Date: September 14th, 2016
Time: 2:00 - 3:00 PM ET

What will credentialing look like in the near future? How can colleges and universities more effectively partner with business to provide optimal learning programs for the corporate customer? What rapid development processes can you or your institution put into place to respond to the needs of the workplace? Join the OEED Network for a free webinar as a panel of experts offers their insights to these questions. There will be an opportunity for you to ask questions of your own--so come prepared.

Moderator:

  • George Irvine Director, Corporate Programs and Partnerships, Alfred Lerner College of Business and Economics, University of Delaware

Panelists:

  • Dr. Christopher Howard: President, Robert Morris University
  • Cushing Anderson, Program Vice President at IDC
  • Lee Maxey: CEO, MindMax

Click here to view the webinar recording.

UPCEA/JMH Webinar - Retaining Adult Students: What Works and What’s Next?

Date: May 18th, 2016
Time: 2:00 - 3:00 PM ET

Adult students face more demanding schedules as they balance work, family, and school. This webinar will look at retention techniques that work - both low tech and high tech.

Join Nicole Foerschler Horn of JMH for an in-depth look at different case studies, focused around the University of New Haven. After UNH reorganized how it supported its online programs, JMH and UNH worked together to strengthen retention efforts. Let us share some struggles and successes from that process.

Join us to learn how to improve your own retention efforts and help more of your students earn their degree.

Presenters:

  • Nicole Foerschler Horn, JMH

Click here to view the webinar recording.

UPCEA/Jenzabar Webinar: Best Programming Ideas of the Year

Date: April 20, 2016
Time: 2:00 - 3:00 PM EDT

It’s time to get the creative juices flowing and share ideas of what types of continuing education and workforce development programs have been most successful. We will start with a small panel discussing their all-star programs at their institutions. We’ll also share results from a recent survey regarding top programming. And then, we’d like to poll the audience so you can share your own. It is our goal that you will walk away from this session with several great ideas to take back to your department.

Panelists: 

  • Lynda M. Rogers, UCSC Extension
  • Lisa Verma, LSU

Moderator: 

  • Meni Sarris, Jenzabar

Click here to view the recording.

UPCEA Onboarding Webinar for Incoming Network and Regional Leaders

Date: March 30, 2016
Time: 2:00 - 3:00 PM EDT

Calling all new Network and Regional leaders! Join this webinar to gain essential information as you begin your volunteer leadership term with UPCEA. Hear from seasoned leaders, learn about important upcoming dates, ask questions, and gain access to leadership resources. Can’t make this particular date or time? The webinar will be recorded and posted on CORe following the Annual Conference.

Presenters:

  • Alice Warren, North Carolina State University
  • Bob Hansen, UPCEA
  • Chris Sax, Shippensburg University
  • Lisa Templeton, Oregon State University
  • Julie Uranis, Western Kentucky University

Moderator:

  • Amy Heitzman, UPCEA

Click here to view the recording.

2020 and Beyond: Evolving Occupations with Higher Education Implications

Date: Wednesday, February 24, 2016
Time: 2:00 - 3:00 PM EST

A Quarterly Center for Research and Marketing Strategy Webinar, Hosted by the Program Management and Innovation Network

UPCEA’s Program Management and Innovation Network and the Center for Research and Marketing Strategy, along with corporate partner EMSI, will be providing an update on demographic and occupational trends regarding future professions and evolving titles. This briefing will be based on a general environmental scan of the market and various media and reports, but will be grounded on EMSI forecasts and data.

  • Jim Fong, UPCEA Center for Research and Marketing Strategy
  • Ing Phansavath, UCLA
  • Luke Jankovic, EMSI

Click here to view a recording of this webinar.

Global Perspective on Continuing Education

Date: Wednesday February 10, 2016
Time: 2:00 - 3:00 PM EST

Hosted by the International Network

On February 10th, 2016, the focus will be on Europe. In a conversation with the steering committee members and the executive secretary of European Universities Continuing Education Network (EUCEN), the International Network leadership will explore:

  • the continuing education scenario in Europe,
  • the role of EUCEN in fostering lifelong learning and continuing higher education and
  • some of the important projects that EUCEN had untaken to improve qualification framework and learning outcomes.

PRESENTERS
Carme Royo, the executive secretary of EUCEN will discuss the role EUCEN plays in European continuing education arena.

Ahidoba de Franchi Mandscheff, scientific collaborator at the University Centre for Continuing and Distance Education CFCD, University of Geneva in Switzerland and a member of the EUCEN steering committee will discuss her thoughts on EUCEN’s role in promoting University Lifelong Learning (ULLL) with special emphasis to the EUCEN projects she worked on.

Dr. Alfredo Soeiro, a faculty of engineering and the former pro-rector of continuing education at the Universidade do Porto in Portugal and a member of the steering committee of EUCEN will speak on the EUCEN project TALOE – Time to Assess Learning Outcomes in E-learning.

MODERATOR 
Dr. Guido Krickx, Dean of Continuing Education, California State University, Sacramento

Click here to view a recording of the webinar.

Social Media Advertising Analytics

Date: Wednesday January 27, 2016
Time: 2:00 - 3:00 PM EST

In this webinar, you’ll gain tips on targeting your ideal audience, crafting the most effective ads, and determining the best budget for your campaigns—using an analytics approach along the way! Once you have the tools to create the most relevant ads for your audience, learn to read the results and understand your ad success rate—not just on the platform itself, but on your website. This session will focus on the essential stages of creating, implementing, and measuring a strategic social media advertising plan, reporting relevant results, and supporting a culture of metrics at your organization.

  • Victoria O’Malley, University of Denver
  • Lesley Nichols, Emerson College

Click here to view the webinar recording.

What's New in Online Marketing for Higher Education

Date: December 9, 2015
Time: 2:00 - 3:00 PM EST

Online marketing for credit and non-credit programs which target adult students is still evolving at a breathtaking pace. In this webinar, we'll review several major developments in online marketing that may affect how you promote your programs. Among the topics we'll discuss are: the roll-out of Instagram ads by Facebook, Twitter's maturation as a viable marketing platform, Google's release of new Gmail ads, content syndication through Outbrain and other companies, and Pinterest paid advertising. We'll also discuss performance shifts on common platforms, including paid search, Facebook, and display. You'll leave with a bevy of new marketing ideas and insights into which platforms may work best for your programs.

Panelists: 

  • Jon Horn, JMH Consulting
  • Jim Fong, UPCEA

Click here to view the webinar recording.

A Quantitative Approach for Critical Decisions in Portfolio Assessment

Date: November 18, 2015
Time: 2:00 - 3:00 PM EST

Every college and university is different, as are their constituencies and as a result, their program mix. Units struggle to innovate new or align their existing programs to market needs, as well as retire struggling non-strategic programs. UPCEA’s Center for Research and Marketing Strategy will demonstrate its model for portfolio assessment and how it can be applied to making an existing portfolio more efficient (University of California Riverside)‎ or making new program decisions to a new market (Western Michigan University) .

Presenters:

  • Mary Sausen, University of California, Riverside
  • Andrew Nieboer, Western Michigan University
  • Jim Fong, UPCEA's Center for Research and Enrollment Marketing Strategy

Click here to view the webinar recording.

Tapping Into the Fountain of Youth: PreK-12 Horizons for Continuing Education and Community Engagement

Date: Wednesday, October 21, 2015
Time: 2:00-3:00 PM EDT

During a session organized by the Outreach, Engagement, and Economic Development Network (OEED) at the 2015 UPCEA Annual Conference, there was a stimulating discussion surrounding the proposition that continuing educators should pay greater attention to youth programs as part of their portfolio. This webinar will extend that conversation by discussing ways in which continuing education programs can contribute to the larger outreach and engagement missions of their institutions through youth programming. What are the opportunities and challenges of developing and implementing precollege and youth outreach programs? What do continuing educators need to consider in terms of organizing and partnering - within and outside of campus - for success? How have federal funding imperatives in the sciences affected the prospects and possibilities for such programs? What role might university-based youth programs play in promoting workforce and economic development and, more broadly, the public good? This webinar will bring together an outstanding panel of thought leaders and program organizers to help us further explore the preK-12 horizons for continuing education and community engagement.

Presenters 

  • Carol A. Fleming, Interim Assistant Vice Provost, Outreach and Engagement, James Madison University
  • Susan D. Renoe, Director, Broader Impacts Network, University of Missouri
  • Marilyn Bellert, Associate Director, Center for P-20 Engagement, Northern Illinois University

Moderator 

  • Burton A. Bargerstock, Director, National Collaborative for the Study of University Engagement, Michigan State University

Click here to view the webinar recording.

Embracing Marketing Technology to Accelerate Enrollment Growth

Date: September 23, 2015
Time: 2:00 - 3:00 PM EDT
Learn how to select and implement sophisticated marketing automation tools designed to help you and your team generate results that matter. This webinar will cover:

  • what is marketing automation
  • what are the reasons for implementing a marketing automation tool
  • how to select the tool that is right for you
  • what it takes to properly implement the tool
  • how the implementation will change your workflow
  • what type of results you can expect

Panelists:

  • Chris Casale, University of South Florida Innovative Education
  • Rebecca Boudreaux, University of South Florida Innovative Education
  • Stephanie Harff, University of South Florida Innovative Education
  • Stephanie Skupien, University of South Florida Innovative Education
  • Chris Nicholson, University of Denver

Click here to view the webinar recording.

UPCEA/Blackboard Webinar: Doing the Right Thing: A Focus on Accessibility in Online Programs

Date: September 9, 2015
Time: 2:00 - 3:00 PM EDT

In today’s world of online learning, high quality course development and delivery are key components for successful online programs. Institutions follow a myriad of instructional design strategies, faculty development techniques, and student engagement activities. But in the midst of these important elements, there is one thing that is sometimes overlooked – or completely left out: Accessibility. Title 5 (which defines distance education) of the ADA makes it clear that online classes must fulfill the requirements of the Americans with Disability Act and section 508 of the Rehabilitation Act of 1973.

As leaders in online education, accessible design is an important component of your online program strategy and execution. Join this webinar as we discuss techniques to drive consistent compliance with Title 5 as you build out new and update existing online programs.

Presenters:

  • Darcy Hardy, Associate Vice President, Enterprise Consulting, Blackboard
  • Scott Ready, Director for Customer Relations, Enterprise Consulting, Blackboard

Moderator:

  • Julie Uranis, Director of Distance Learning and Continuing Professional Development, Western Kentucky University

Click here to view the webinar recording.

Analytics, Data, & Dashboards (“ADD”): Dashboard Petting Zoo

Date: August 26, 2015
Time: 2:00 - 3:00 PM EDT
A Quarterly Webinar from the UPCEA Center for Research and Marketing Strategy 

UPCEA members need analytics, data, and dashboards. To the rescue is the UPCEA Center for Research and Marketing Strategy (formerly the UPCEA Center for Research and Consulting), the UPCEA MESS Network, and a team from the University of Richmond. Together, these groups will host a webinar which focuses on planning, collecting, designing, distributing, and acting on intelligence emerging from the development of a marketing and enrollment dashboard. Through this case study, UPCEA members will learn first-hand the importance of a reporting dashboard, the process of selecting key performance metrics to report, the procedure for collecting data, design decisions, and preliminary results.

Presenters:

  • Chris Nicholson, University of Denver
  • Daniel Hocutt, University of Richmond
  • James Campbell, University of Richmond
  • Phil Melita,  University of Richmond
  • Jim Fong, UPCEA Center for Research and Marketing Strategy

Click here to view webinar recording.

UPCEA/Blackboard Webinar- Using Technology & Analytics to Drive Enrollment & Revenue Growth

Date: Wednesday, May 27, 2015
Time: 3:30-4:30 PM EDT

Join us for a webinar exploring ways you can leverage technology and analytics to increase enrollment and revenue at your institution. Some of the topics we will be covering include:

  • Student Engagement — Quickly boost conversion at key points in the enrollment funnel with proactive outreach and scalable technology
  • Lead Scoring — Improve enrollment management efficiency and funnel conversion rates by ranking and qualifying prospective students with lead scoring
  • Enrollment Strategy — Define an overarching enrollment strategy to increase conversion rates, improve performance reporting, provide system-wide policies, and enhance accountability
  • Peer Insights — Throughout this webinar we will offer insights from peer institutions who have successfully used these or other tactics to increase enrollment or revenue
  • And more!

Panelists:

  • Jacqueline Hammond, Blackboard
  • Kris Griffith, Blackboard
  • Richard Novak, Rutgers University

Click here to view the webinar recording.

Analytics, Data, and Dashboards: What Are Your Needs?

Date: Wednesday, June 3, 2015
Time: 2:00-3:00 PM EDT

Join us for a flipped classroom-style webinar where we will gather information from our members on what sorts of data points, analytical reports, and holistic dashboards are necessary and useful for leaders in professional, continuing, and online education. Join Jim Fong, Director of the UPCEA Center for Research and Consulting, along with Nicole deVries, Georgia Insititute of Technology, and Lesley Nichols, University of North Carolina, Charlotte, to collaborate with peers to find out what others are doing. Show us and learn from others how your students’ and institution’s data can give you a comprehensive view of your programs.

Panelists:

  • Jim Fong, UPCEA Center for Research and Consulting
  • Lesley Nichols, University of North Carolina, Charlotte
  • Nicole deVries, Georgia Institute of Technology

Click here to view the webinar recording.

UPCEA/JMH Consulting Webinar- Are You Ready for Google's Mobile Algorithm Change?

Date: Wed, May 13, 2015
Time: 2:00 PM - 3:00 PM EDT

Google is once again changing its algorithm. As of April 21st, Google began expanding the use of “mobile-friendliness” as a ranking signal worldwide. This change will undoubtedly have a significant impact on Google search results and any higher education departments that rely on organic search for prospective students.

Your web pages must now meet four specific criteria to be considered mobile friendly. And not having a mobile friendly website means Google will send fewer students to your program websites. How will this affect your program and your bottom line? Are you prepared for the changes?

If you have or manage a departmental website or are concerned about the potential impact on your programs, watch this timely webinar!

Panelist: Jon Horn, JMH Consulting, President

Moderator: Michael Huffman, Virginia Commonwealth University, Director, Office of Continuing and Professional Education

Click here to view the webinar recording.

UPCEA/Jenzabar Webinar - Strategies and Tactics to Grow Your CE Programs

Date: Wednesday, April 29, 2015
Time: 2:00 - 3:00PM EST

Are you considering new programs? Looking for new strategies and methods to grow? As institutions are embracing new opportunities, continuing education and workforce development departments are becoming incubators for ground-breaking programs, many seeing unprecedented success. These innovative program offerings are becoming centers for perpetual return on investment for many higher education institutions. Join us to hear the experiences of your peers and lessons learned along the way during exploration and deployment of innovative new programs.

  • Examine key factors to evaluate when planning new programs
  • Analyze trends and market research to determine return on investment of new programs
  • Consider obstacles to growth plans and how to overcome them
  • Methods to market and promote programs to drive enrollment
  • Scan for operational efficiency and staff capacity to manage growth

Presenters: 

  • Jennifer Stone, California State University, Monterrey Bay
  • Meni Sarris, Jenzabar

Click here to view the webinar recording.

Adult Student Gains:  Degree, Demographic, and Motivational Insights

Date: Wednesday, April 22
Time: 2:00 - 3:00PM EST

Hobsons and UPCEA partnered on a groundbreaking study one year ago to measure motivation and impactof degree completion.  This year,analysis of the multi-year study revealed differences in motivation, career goals, and outcomes by major and demographic characteristics.  Join us in this webinar as we review the findings and discuss their implicationsfor marketing to the adult learner.

Presenters:

  • Jim Fong, UPCEA Center for Research and Consulting
  • Amanda Mason-Singh, Hobsons

Click here to view the webinar recording.

Niche Marketing: Gain a Higher ROI on Your Marketing Dollar

Date: February 11, 2015
Time: 2:00 -3:00 PM EST

With increasing competition, many universities are creating niche programs to differentiate themselves. However, niche programs have smaller and geographically spread-out target audiences, making many forms of traditional mass marketing expensive and ineffective. Reaching niche audiences requires a nuanced approach. In this session, we will discuss ways to leverage multi-channel marketing for niche programs.

Presenters:

  • Jon Horn, JMH Consulting
  • Nicole Foerschler Horn, JMH Consulting
  • Janet Farrell, Marketing Manager, Brown University

Moderator:

  • Lesley Nichols, Director of Continuing Education, UNC Charlotte; Chair-elect, UPCEA Marketing, Enrollment Management, Student Services Network

Click here to view the webinar recording.

Educate the Educators on Health Care Training Needs

Originally held Wednesday, February 4, 2015 @ 2:00 - 3:00 PM EST

Given the systemic, technological, and cultural changes occurring in the health care industry today how does the industry's workforce attain the new skills and knowledge required to serve the communities in which they operate? UPCEA's OEED Network presents Educate the Educators on Health Care Training Needs, a webinar designed to provide insights into how universities' continuing education units may help health care organizations develop their talent to positively impact the challenges and opportunities facing this industry. Health care jobs are among the fastest growing across the nation and a gap in the availability of skilled practitioners has professionals in higher education asking how they can better support this critical industry. Our guest panelists will share their insights and experience, providing valuable information to enable educators to better serve the health care industry. The discussion will examine proven practices hospital systems use to develop their employees, provide insights into how policy is driving changes in healthcare; and analyze ways healthcare systems and university continuing education units can cooperate.

Webinar participants are encouraged to share their questions with the panel. Health care is an important industry for continuing education units to both understand and support.

Panelists:

  • Rosa M. Colon-Kolacko, Ph.D., MBA, SVP Learning Institute and Chief Diversity Officer, Christiana Care Health System
  • Thomas Dennison, Ph.D., Director, Health Services Management and Policy, Syracuse University
  • Athena du Pré, Ph.D., Director, Health Communication Leadership Graduate Program, University of West Florida

Moderator:

  • George Irvine, Assistant Director, Organizational Learning Solutions, University of Delaware

Click here to view the webinar recording.

2014 UPCEA Marketing Study Results: Focus on Marketing's Organizational Structure and Staffing

Originally held January 28, 2015 @ 2:00 -3:00 PM EST

Curious how your marketing department stacks up to others? Wondering which skills sets are essential for current and future staffing? As marketing has become a strategic function for college and universities serving the adult and corporate learner, you won't want to miss this webinar. The 2014 UPCEA Marketing Survey conducted by the UPCEA Center for Research and Consulting includes data from over 200 marketing professionals and leaders comprising nearly 50% of UPCEA's institutional membership.

Panelists:

  • Jim Fong, UPCEA Center for Research & Consulting
  • Jessica DuPont, Oregon State University; Associate Chair for Research, Information, Emerging Trends, UPCEA Marketing, Enrollment Management, Student Services Network

Moderator:

  • Lesley (Snyder) Nichols, Director of Continuing Education, UNC Charlotte; Chair-elect, UPCEA Marketing, Enrollment Management, Student Services Network

Click here to view the webinar recording.

Enrollment Marketing & Strategic Enrollment Management in the Post-Traditional Arena

Date: Monday, December 15
Time: 2:30 PM - 3:30 PM EST

Historically, the concepts of enrollment marketing and strategic enrollment management have been associated with the enrollment process for traditional, four-year undergraduate students. However, driving forces such as shifting student demographics, increased competition in the marketplace, and a desire among institutions for continued enrollment and revenue growth have heightened the relevance of these principles for the post-traditional student population.

As concepts of enrollment management and enrollment marketing become more relevant in the continuing and professional education arena, it is important for administrators to understand the core principles behind these approaches. In this presentation, you will have the opportunity to learn more about strategic enrollment and marketing approaches and understand how these concepts can be best applied in your organization. Participants will gain insight into potential enrollment management and marketing organizational models as well as gain exposure to various tools and systems required to effectively deploy a strategic enrollment and marketing approach within an organization.

Presenters: 

• Brian Murphy Clinton, Assistant Vice President of Enrollment Management, Northeastern University Global Network
• Kerry Salerno, Assistant Vice President of Enrollment Marketing, Northeastern University Global Network
Moderator: 

• Lesley Snyder Nichols, Director of Continuing Education, UNC Charlotte, Chair-Elect, UPCEA MESS Network

Click here to view the webinar recording.

Deserve the Students You Need

Date: Wednesday, December 3
Time: 2:00 PM-3:00PM EST

Professional and Continuing Education marketing and enrollment management continue to be disrupted. This disruption is driven by new technologies and practices as well as changing expectations of PCE customers. It is no longer enough to generate and cultivate leads through an enrollment funnel. Marketing and recruiting is now about creating an experience that enhances the university brand.

Join us for the UPCEA Marketing, Enrollment and Student Services (MESS) Network sponsored webinar to learn the key steps to creating a good user experience based on a fundamental question: How do we deserve the students we need?

Presenter: 

• Guy Felder, Chief Strategist, Story + Structure
Moderator: 

• Lesley Snyder Nichols, Director of Continuing Education, UNC Charlotte, Chair-Elect, UPCEA MESS Network
Click here to view the webinar recording.

Extraordinary Leadership: Advancing the Cause of Continuing Higher Education

Date: Friday, November 14
Time: 2:00pm-3:00 p.m. EDT

Under pressure to do more with less?  Wondering how to adapt to organizational changes?  Wanting to connect on topics of concern to your organization? Considering succession planning?
Join us for this UPCEA Leadership & Strategy Network sponsored webinar as three past recipients of the Julius M. Nolte Award for Extraordinary Leadership share their insights on facing challenges, successes, and everything in between.

Presenters: 

  • Sue Maes, Dean of the Kansas State University Global Campus and co-director of the Institute for Academic Alliances - Sue is known for her expertise in building new academic programs, fostering institutional collaboration and project management.  Examples of these collaborations are the Great Plains Interactive Distance Education Alliance and the University Engineering Alliance.Sue Maes has served as the president of the University Professional and Continuing Education Association and is the winner of its highest honor, the Julius M. Nolte award. In 2000, she was inducted into the International Adult and Continuing Education Hall of Fame.
  • David Schejbal, Dean, Continuing Education, Outreach and E-Learning, University of Wisconsin-Extension - David Schejbal is dean of Continuing Education, Outreach and E-Learning at the University of Wisconsin-Extension. The division works with all 26 campuses in the University of Wisconsin and with UW System Administration to increase access to programs, classes and degrees. David oversees a budget of $100M, the Higher Education Location Program, Independent Learning, and array of online and face-to-face credit and noncredit programs. Recently, David co-initiated a new direction to develop competency-based programs in the University of Wisconsin. Currently, there are four competency-based degrees, as well as an array of assessments for general education topics offered in what has become known as the Flexible Option. Additional programs are being developed and will be launched over the next two years.David’s academic interests focus on issues of higher education, sustainability, and the environment. His academic background is in philosophy, and he received his doctorate from the University of Connecticut. He is a member of the Council of Environmental Deans and Directors (CEDD), is the President Elect of the University Professional and Continuing Education Association (UPCEA), and co-chairs The Competency-Based Education Network: A National Consortium for the Development of Higher Education Models.
  • Dan Shannon, former Dean, Graham School of Liberal and Professional Studies, University of Chicago - Daniel Shannon retired this year as Dean of the William B. and Catherine V. Graham School of Continuing Liberal and Professional Studies at the University of Chicago.  He received his BA in Slavic Studies, MA and PhD in Political Science from the University of Washington.  In 1993 he was a Visiting Kellogg Fellow at Oxford University. Dean Shannon is Past President of the University Professional and Continuing Education Association and past editor of the Continuing Higher Education Review. He is also a recipient of the Association’s Julius M. Nolte Award for Extraordinary Leadership in the Field of Continuing Higher Education.

Moderator: 

  • Faye L. Lesht, Associate Director, Center for Innovation in Teaching & Learning at the University of Illinois at Urbana-Champaign

Click here to view the webinar recording. 

What Does It Take To Develop an Award-Winning Program?

Date: Monday, November 17
Time: 3:00pm-4:15 p.m. EDT

Join us and learn more about how UPCEA's 2014 Outstanding Program Award winners developed and launched their programs. Eastern Connecticut State University will share details about their credit-based Reverse Internship Program while the  University of British Columbia will take you behind the scenes and discuss their noncredit Digital Analytics program. This is a unique opportunity to learn more about how each university identified the initial learner need and then developed and launched their respective programs successfully.

Presenters: 

  • Carol Williams , Eastern Connecticut State University; Associate Dean of Continuing Education
  • Raquel Collins, University of British Columbia; Associate Director, Technology, Media and Professional Programs
  • Jennifer Mielguj, University of British Columbia; Senior Program Leader

Moderator: 

  • Chris LaBelle, Oregon State University; Director of Professional and Continuing Education

Click here to view the webinar recording.

WIA’s New Law -- The Workforce Investment and Opportunity Act

Date: Monday, November 19
Time: 2:30pm-3:30 p.m. EDT

The goal of the Workforce Investment and Opportunity Act (WIOA) webinar is to provide information about the new law and the regulations currently under development. Three panelists include specialists in state workforce development partnerships.

Like the WIA law it will supersede, WIOA allows workforce investment boards to procure education and training for job seekers in high-skill, high-growth occupations. As educators we have a chance to learn from three experts as to how it may be implemented in various states. Submit your questions to the panel now by emailing Jordan DiMaggio at JDiMaggio@upcea.edu.

Sponsored by the UPCEA Outreach, Engagement, and Economic Development Network

Panelists: 

  • Mason Bishop, CEO of WorkEd, has expertise and leadership experience at both the state and federal levels in workforce development and higher education.  Bishop possesses an in-depth knowledge of workforce development and higher education policies, practices and programs including the Workforce Investment Act, Trade Adjustment Assistance, Higher Education Act, TANF, and Perkins. Mason Bishop holds a Master of Business Administration (M.P.A) from Brigham Young University.
  • Rod Lewis. Rod serves as CareerSource Florida's Vice President for Strategic Initiatives and leads the Florida Analytics Unit which supports the organization's strategic planning efforts, monitors organizational performance, collects business intelligence data and analyzes state and national industry trends. Prior to joining CareerSource, Rod led the Haas Center for Business Research and Economic Development at the University of West Florida.  In this role, he directed research projects including economic impact studies, workforce gap analyses and survey research projects.  Rod received a PhD in political science in 2006 from The Florida State University and was an instructor at FSU teaching courses in American government and quantitative research methods.  While at FSU, Rod served as a research associate in the Interdisciplinary Social Sciences and also as a Leroy Collins Fellow.​
  • Andrew Hall. Andrew is the Director of the Adult Programs Team at the San Diego Workforce Partnership (SDWP).  He oversees a budget of approximately $25 million to serve adult and dislocated workers across the County of San Diego. Andy is responsible for the overall performance of the public workforce development system, funded through Workforce Investment Act (WIA) adult and dislocated formula funds from the Department of Labor (DOL), competitive federal grants from DOL and the Health and Human Services Agency (HHSA), State and County funding streams, as well as privately funded workforce initiatives. Prior to his role at SDWP, Andy was a consultant for a national firm working with Workforce Boards, economic development entities, State and County TANF agencies, and college clients across the country. Andy holds a Masters of Business Administration (M.B.A) from Clark University in Worcester, MA and a Bachelor of Arts in both Economics and History from the University of California, San Diego.

Moderator:  

  • Karen DeJarnette, Director, TEDCenter, Syracuse University

Click here to view the webinar recording.

Learning Mode Mixology – Offering the Right Modality Mix for Today’s Learner

Date: Friday, September 26
Time:12:30pm-1:30 p.m. EDT

The industry is abuzz with terms like competency-based, adaptive, blended, flipped, mobile, open and more.  What does it all mean and how can your institution assemble the right “mix” of teaching and learning offerings to meet the needs of today’s students. Please join UPCEA and Blackboard, as they explore the evolving variety of teaching and learning modalities, the value they bring and the impact they are having on higher education. Discussion will include:

  • Explore trends that are driving this change
    • Survey of presidents (Colleen Gustitus)
  • Envision the evolving landscape we see emerging in the coming year
    • Competency-based education, badges (Deborah Everhart)
  • Present research results related to these alternative modalities
    • Modules, adaptive approaches, and research related to these alternative modalities
  • Panelists discuss best practices to achieve the right mix for your institution

Panelists:

  • Ray Schroeder, University of Illinois-Springfield; Director, Center for Online Leadership & Strategy, UPCEA
  • Deborah Everhart, Director of Solutions Strategy, Blackboard

Organizational Change and Emerging Leadership in Online Education

Date: Friday, September 19
Time: 2:00-3:00 p.m. EDT

Online learning is now the focus of conversation and strategic planning on most campuses the world over. Some institutions chose to dive in head first years ago with robust online programs, others have recently begun wading in the experimental waters of MOOCs, and others still have yet to put a toe in the water. Models for leadership and governance in online education present significant challenges. How are colleges and universities contemplating their plunge into online education, who should lead this effort, and what will it take to compete successfully? Jay Halfond has conducted qualitative research with academic leaders at 29 institutions where significant progress has been made with online initiatives. Jay's work and perspective will inform the conversation in this webinar. Join us as Jay shares what he has learned and answers questions from the viewers. This live event will take place via LiveStream on Sept. 19, at 2:00pm EST. Hosted by the UPCEA Leadership & Strategy Network.

Moderator: Debbie Cavalier, former dean of Continuing Education for Berklee College of Music, Boston is now Berklee's Vice President for Online Learning and Continuing Education. She was part of the leadership team that founded Berklee's online school more than twelve years ago.

Panelist: Jay Halfond, former dean of Boston University’s Metropolitan College, Boston. He is currently the Wiley Deltak Senior Faculty Fellow and a Senior Fellow at the Center for Online Leadership and Strategy, as he joins the full-time faculty at BU.

Click here to view the webinar recording.

Successful Enrollment Strategies for Professional, Continuing, and Online (PCO) Education

Date: Wednesday, September 24
Time: 2:00-3:00 p.m. EDT

Our panel of PCO experts will share their own stories and lessons they’ve learned about how to accurately evaluate department/unit enrollment and revenue management. Join Jenzabar and UPCEA-member institutions University of California, Santa Cruz, and California State University, San Marcos, in lively dialogue as panelists share successful implementation of various strategies both have employed and how to use similar innovations to support your own institutions’ growth and development.

Panelists:

  • Josh Pennino, Jenzabar
  • Lynda Rogers, University of California, Santa Cruz
  • Mike Schroder, California State University, San Marcos

State Authorization for Distance Education: The Future for Regulations and Reciprocity

A Series of Two Webcasts
Offered in Partnership by
M-SARA, OLC, UPCEA, and WCET
States protect consumers of higher education by expecting colleges to follow their laws and, in many cases, seeking approval before serving students in their state.  The leading distance education organizations and a regional higher education compact collaborate to present two free webcasts with updates on the current status of regulations and on the emerging State Authorization Reciprocity Agreement (SARA).

State Authorization for Distance Education:  The Future for REGULATIONS

Date: Thursday, August 14
Time: 2:00 PM EST / 1 PM CST

Even with the federal regulations being placed on “pause,” states still expect colleges to obtain authorization.  We will update you on existing and changing state regulations, what is next for the federal regulations, the impact on those offering Tuition Assistance to active military students, and advice on what colleges should be doing next.

Click here to view the webinar recording.

State Authorization for Distance Education:  The Future for RECIPROCITY

Date: Tuesday, August 19
Time: 2:00 PM EST / 1:00 PM CST

The State Authorization Reciprocity Agreement (SARA) allows institutions to seek special authorization within their own state that will be recognized in all participating states.  We will update you on the status of reciprocity across the country, what activities reciprocity will allow in other states, and specific insights on how SARA treats practical (in-person) experiences, non-credit programs, and other details.
The webcasts will be 90 minutes in length with at least 30 minutes available for responding to questions. They are free and will be archived for later viewing.

Click here for the webinar recording.

Measuring Adult Student Gains and Satisfaction after Earning an Undergraduate Degree or Through Continuing Education

Date: Wednesday, July 30, 2014
Time: 1:00 - 2:00 PM ET
The UPCEA Center for Research and Consulting (CRC), in partnership with Hobsons, conducted a pilot study with UPCEA CRC members on the impact of a bachelor's degree, as well as other credit credentials. The study included eight CRC institutions and over 1,600 bachelor’s and associate’s degree holders and certificate earners from the past five years. While the study focused primarily on the value of a bachelor’s degree, the financial benefit of other credentials and self-esteem and job-related factors were also studied. The findings were also compared against a benchmark of nearly a thousand would-be adult learners, who for whatever reasons, could not or have delayed their plans for a bachelor’s degree. This study is a pilot study and will be repeated later in 2014.

Presenters:

  • Jim Fong, Director of Center for Research and Consulting, UPCEA
  • Todd Bloom, Chief Academic Officer, Hobsons

Click here to view the webinar recording and access the pilot study.

The Proactive Marketing & Recruitment Plan

Date: August 6, 2014
Time: 12:30 PM ET / 9:30 AM PT
What's keeping your school from reaching its enrollment goals and onboarding a superior class of students? Perhaps it's the lack of a comprehensive, strategic, and well-executed marketing and recruiting plan that identifies, targets, and recruits the right prospects for your institution.
In partnership with Blackboard, UPCEA is providing a free informative webinar where we'll highlight survey findings from Gatepoint Research on the most crucial marketing and recruiting trends impacting the higher education landscape today; and determine how those trends compare with your institution’s current marketing and recruiting approach.

What you will learn: 

  • Which marketing strategies have been the most successful for higher education institutions
  • What key marketing capabilities are in most demand for today’s student consumer market
  • How institutions measure the effectiveness of their marketing efforts

Panelists:

  • Christina Fleming – Senior Director, Marketing & Enrollment Services, Blackboard Inc.
    - Area of expertise: Marketing assessment and marketing strategy
    - Responsible for delivering strategic marketing plans based on market research, competitive analyses, and audience segmentation
    - Previously responsible for Blackboard corporate creative and brand strategy
  • Jacque Hammond – Director of Marketing, Education Services, Blackboard Inc.
    - Development, planning and execution of marketing and lead generation strategy
    - Agency-side experience for Educate Inc., Laureate International Universities, Kaplan Inc., Johns Hopkins Hospital, Sylvan Learning, and Educate Online

Click here to view the webinar recording.

Tactical Implementation for U2B Partnerships

Date: August 6, 2014
Time: 2:00 PM ET / 11:00 AM PT

Higher Education is looking to expand its reach and its revenues by establishing strong partnerships with employers. Working with local businesses who know your institution may sound like an easy task, but with the ever-growing number of academic and workforce development competitors finding a way to establish and benefit from business relationships has many organizations struggling. In this webinar panelists George Irvine, Associate Director, Customized Learning Solutions, Division of Professional and Continuing Studies, University of Delaware and Lisa Verma, Director, Custom & On-Site Programs, Continuing Education, Louisiana State University will provide some ‘how to’ advice for organizations trying to build U2B partnerships. Irvine and Verma will share how they implemented strong and mutually beneficial business partnerships. Hosted by the UPCEA Outreach, Engagement, and Economic Development Network

Panelists:

  • George Irvine, Assistant Director, Organizational Learning Solutions, Division of Professional and Continuing Studies, University of Delaware
  • Lisa Verma, Director, Custom & On-Site Programs, Continuing Education, Louisiana State University

Moderator:

  • Mary Angela Baker, Director, Center of Continuing Education and Leadership Institute, St. Catherine University

Click here to view the webinar recording.

Education Trends from Corporate Training Executives and Professional, Continuing, and Online Education Leaders

Date: Wednesday, May 21, 2014
Time: 2:00 PM - 3:00 AM ET

Continuing Education professionals may not recognize the Corporate Learning Market in 20 years! Higher education institutions perceive a significant opportunity to serve corporate training and learning needs.  Companies are looking to higher education to help with many of their business challenges.  A panel of both Continuing Education and corporate outreach innovators will discuss their views of how businesses and higher education can work together to benefit everyone.  They will discuss the overlap and synergy that is continuing to grow between these two communities. Schools have often struggled marketing, selling, and managing the programs with corporations. Businesses have been frustrated with the seemingly slow or inflexible response of schools and outreach programs.

This panel will explore how to move forward in a more positive and successful manner. Topics to be addressed include:

  • Corporate training and learning needs
  • How to successfully engage with corporate purchasing and procurement
  • Placement and talent acquisition – Placing and finding talent
  • Research and knowledge sharing around learning technology
  • How to think more like a business when competing with corporate training vendors

Higher education institutions know the opportunity to serve corporate training and learning needs. Companies are looking to higher ed to help with many of their business challenges.

This panel of continuing education and corporate outreach innovators will discuss the growing opportunities.
1. How to increase success rate of engagements with companies
2. A clearer view of the upcoming changes in the marketplace for corporate learning
3. Ideas on how to leverage the strengths of your institution within the corporate learning marketplace

Panelists:

  • Alice S. Warren, Vice Provost, Continuing Education, North Carolina State University
  • Rita Buffington, Sr. Director, Learning, Qualcomm
  • David Vance, Executive Director, Center for Talent Reporting; Founding and Former President, Caterpillar University

Moderator:

  • Lee Maxey, CEO, MindMax

Click here to view the webinar recording.

Tips for Retaining Adult Learners Through Customer Service Excellence - The Concierge Model
Date: Tuesday, March 4, 2014
Time: 2:00 PM - 3:00 AM ET

This webinar will look at national context for adult degree completion and will help you understand why excellent customer service is the "new norm" for retaining and graduating adult students. Also during this webinar we will describe the Concierge Model and its roots in industry, review examples of how it has been adopted by higher education, and explore a case study of how the approach is being used at Long Island University. Hosted by the UPCEA Marketing, Enrollment, and Student Services Network

Panelist:

  • Lisa R. Braverman, PhD, Jones International University

Click here to view the webinar recording.

UPCEA/Jenzabar Webinar: Agility and Innovation in Game-Changing Continuing Education Strategies

Date: Tuesday, February 25, 2014
Time: 12:00 PM - 1:00 PM ET

Are you losing potential revenue?  How do you define success and can you measure it? During this time of paradigm shifts in the world of continuing education and workforce development, it’s imperative to take charge of your mission and goals. Being agile and innovative are keys to success and survival. Join us to hear how your peers are changing the game, proving the worth of their programs, and are growing with new, innovative strategies.

Panelists:

  • Dr. Lynda Rogers, Unversity of California, Santa Clara Extension
  • Thad Laiche, Louisiana State University Continuing Education
  • Josh Pennino, Jenzabar

Click here to view the webinar recording.

Administering Distance Learning Accelerated Programs  

Date: Wednesday, February 5, 2014
Time: 3:00 PM - 4:00 PM ET

"How to successfully move on ground accelerated degree program courses to a hybrid and/or online delivery" is a case study review of two liberal arts higher education institutions and how they navigated moving historically successful accelerated degree programs into other delivery methodologies.  Participants will leave with answers and tools on how to create relevant deliveries that meet both institutional mission  and student needs. Hosted by the UPCEA Online Management and Design Network.

Panelists:

  • Tammy Stewart, Concordia University
  • Tom Castle, Mt. Mercy College

Click here to view the webinar recording.

2014 Program Management & Innovation (PM&I) Trends
Date: Thursday, January 16, 2014
Time: 2:00 PM - 3:00 PM EST

This webinar brought together panelists from various universities and organizations that have had cutting-edge ideas and developments in program management in 2013. In this fast-pitch style presentation, six panelists gave you a preview of their findings, in addition to giving the audience one key takeaway (six total!). These panelists will all be presenting in the PM&I track at the 2014 Annual Conference in Miami! This is a great opportunity to learn the latest trends and get a sneak preview into the conference.

Panelists:

  • Nicole Foerschler Horn, Vice President, JMH Consulting, Inc.
  • Dr. Nicholas Konrad Langlie, Director of Innovation and Entrepreneurship, Longwood University
  • Dr. Roxanne M. Gonzales, Academic Dean & Professor, College for Professional Studies, Regis University
  • Nancy Salzman, Dean of the School of Extended Education, Brandman University
  • Mike Schroder, California State University, San Marcos
  • Sarah Villarreal, California State University, San Marcos
  • Kyle Walton, Director of Custom Education and Instructional Design, Georgetown
  • Amy Rell, Associate Dean, Regis University

Click here to view the webinar recording

Critical CE Trends: Demographic, Marketing, Occupational and Technology Shifts

Date/Time: Tuesday December 17, 2013: 2:00 - 3:00 PM  EST

Continuing education units continue to be on the front lines of educational, technological and workforce innovation.  In the last decade, many units invested into online infrastructures, staffing and marketing to meet the demands of a global and mobile-enabled workforce.  However, in just the last few years, many of our units have been asked to address MOOC trends, generating new revenues, responding to increased competition, realigning our marketing departments, integrating CRM, developing new programs and supporting other initiatives. How can we better prepare ourselves for the next decade?  In this webinar, Jim Fong will address changing demographics, anticipated technologies, innovative staffing and organizational changes and new approaches to marketing and CRM.

Presenter: Jim Fong, Director, Center for Research and Consulting, UPCEA

Click here to view the webinar recording.

23109270222_913907ae48_k

Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

22705011037_217e9a2505_k

Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.