Online and Professional Continuing Education News


See below for a listing of curated news articles of the day brought to you by Ray Schroeder, Senior Fellow at UPCEA. 

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Helix Education and UPCEA Publish New Research Showing the Extent to Which Data Analytics are Underutilized throughout Higher Education (PRWeb)

According to new research published by UPCEA and Helix Education, 83 percent of higher education professionals surveyed have no knowledge of the cost-per-inquiry of their most effective marketing channel for undergraduate inquiry, and more than half made the same indication for graduate inquiry. Additionally, less…

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Media Expenditures Budgeting Among Higher Education Providers

Marketing department media expenditures have been an important topic in student recruitment operations for more than 20 years. During the past decade, higher education providers have experienced a dramatic shift from print to electronic media as the main driver of their marketing operations. The resulting…

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230 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

WASHINGTON, D.C., September 27, 2016 — UPCEA, the leader in professional alongside SMR Digital, continuing, and online education, has announced the recipients of the 2016 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership. This year,…

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The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.