Online and Professional Continuing Education News


See below for a listing of curated news articles of the day brought to you by Ray Schroeder, Senior Fellow at UPCEA. 

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UPCEA Member Analytics: Managing a Marketing Infrastructure

No longer is marketing just the development of a catalog, viewbook, brochure or billboard. It now includes marketing strategy and customer engagement as well as brand management.  In an evolving economy fueled by data analytics, making wise marketing resource and infrastructure decisions is critical.  Earlier…

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Emergence of Blockchain

Blockchain is evolving into a robust platform that may shake many aspects of higher ed. We all have heard much about the potential for blockchain, particularly how it might serve as a distribution, validation and secure ledger of transcripts and associated certifications.  MIT did the early work…

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Framework for Plotting the Future of Your Online Program

We are in the midst of a major shakeup in higher education. Dozens of colleges have closed in the past couple of years (hundreds if you include failed for-profit chains). The closure parade is growing so fast that Education Dive is maintaining a running list…

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