Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

Many Are Reacting, but Who Is Visioning the Future?

As we prepare for the fall term, most colleges and universities are reacting to the evolving pandemic, responding to changing conditions. But who is creating a vision for the future?

These COVID-19 times are disrupting our lives, our work and our learning. They lead us into a transactional role in shifting circumstances. The pandemic takes a turn while researchers discover new insights into causes for contagion and an ever-expanding list of symptoms and afflictions. In a reactive way, we change our plans to minimize these rapidly proliferating effects. In each instance, we are tending to the short term — to what we need to do in September, October and November. There are piles of developing pages and pages of policies and plans that are built on the foundation principle that the virus will go away. Our focus is almost exclusively on the next 120 days.

I am not suggesting that we don’t need to respond to the realities of contagion and the grim outcomes of getting our responses wrong. But, in the crush of this crisis, who is charting a course for higher education at the other end of this 2020 dark Coronavirus tunnel? Is there an end to the tunnel in the next year? What lies ahead?

Two of the country’s top infectious disease experts present a sobering look ahead. Thomas Frieden, former director of the Centers for Disease Control and Prevention, and Michael Osterholm, director of the Center for Infectious Disease Research & Policy at the University of Minnesota, weighed in on the future in a recent CNBC report. “We will be dealing with this forever,” Osterholm said. “COVID is here to stay,” added Frieden.

Osterholm, in another interview, goes further in his explanation:

We will be dealing with this virus forever. Effective and safe vaccines and hopefully ones with some durability will be very important, even critical tools, in fighting it. But the whole world is going to be experiencing COVID-19 ’til the end of time. We’re not going to be vaccinating our way out of this to eight-plus billion people in the world right now. And if we don’t get durable immunity, we’re potentially looking at revaccination on a routine basis, if we can do that. We’ve really got to come to grips with actually living with this virus, for at least my lifetime, and at the same time, it doesn’t mean we can’t do a lot about it.

Lest we forget, COVID-19 is not the only new deadly disease just beyond the horizon that will threaten our society, there will be many more to come, perhaps some will be even more virulent than the one we currently are confronting. We hope that in higher education, we have learned lessons from this COVID-19 experience. There will be differences with new threats — some mere nuances, others, perhaps radical differences in the way in which new threats impact our field.

If we can take a moment to pause from our immediate plans for saliva tests, dormitory isolations, HVAC modifications, protecting the vulnerable and the myriad of other considerations; can we focus a bit further ahead? What awaits us in 2021, 2022 and beyond? How will the survivors in higher education be different from those colleges and universities that will close their doors or be forced into mergers in the coming two years?

At its core, the practices and expectations most threatened in higher education are the in-class and out-of-class, up-close, face-to-face interaction. The social experience is at risk. The centuries-old classroom experience is now a threat. To address these threats, our view of sustainable models must certainly include distance and virtual engagements.

CNN recently examined perspectives on the future of colleges and universities:

Face-to-face learning and residential education can provide a rich experience that helps students and faculty form supportive networks and learn valuable social and behavioral skills. Online delivery can provide valuable access to higher education if it is delivered well. But much depends on whether each college designs and implements high-quality online courses. The long-term shifts sparked by Covid-19 have threatened the traditional business models of public and private colleges and universities. As a result, the remaining institutions capable of face-to-face education and a true campus living experience will become the province of students with high family incomes or outstanding academic ability.

How do we replace campus face-to-face interaction with dispersed or virtual face-to-face, up-close, personal interaction? Beyond our already-proven online learning pedagogies and practices, can we leverage advancing VR, AR, AI, and associated technologies to create a more meaningful and satisfying personal experience? Who is leading the visioning on your campus? Do you have a role, a responsibility, to step up and help lead in articulating the changes that will enable your institution to survive — even thrive — in serving the students of the future?

This article originally appeared in Inside Higher Ed’s Transforming Teaching & Learning.

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

UPCEA’s 2025 Online Education Benchmarking Report Provides Vital Data for University Leaders

Second annual study provides new KPI benchmarks around enrollments, finance, and budget, explores the impact of AI, and provides strategic recommendations for online leaders to thrive in these uncertain times.  WASHINGTON, D.C., ISSUED AUGUST 12, 2025…UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights…

Read More

How to Build Strong Employer Partnerships to Support Student Success

Now, possibly more than ever, it is critically important for colleges and universities to engage with employers for the benefit of our students. Higher education is facing an unprecedented time. The demographic cliff is upon us, the current political environment has led to policy whiplash and has upended funding sources for research. Our campuses have…

Read More

Artificial Intelligence is Non-Negotiable for Higher Education Marketing and Enrollment Management

Why Institutional Leaders Can No Longer Afford to Wait on AI adoption The clock is ticking for higher education institutions that haven’t fully embraced AI. What was once an experimental advantage in marketing and enrollment has quickly become an urgent necessity. AI has firmly established itself as an operational imperative across diverse industries, with the…

Read More

Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash | Policy Matters (July 2025)

Major Updates Congress Passes President Trump’s OBBB—Workforce Pell Included, but Higher Ed Gets $300 Billion Slash President Trump’s newly signed One Big Beautiful Bill Act (OBBB) overhauls the federal approach to higher education policy. Short-term Pell advocates (of which UPCEA has been a long supporter) have something to be thankful for, as it opens Workforce…

Read More

Synchronizing Pathways: Advancing the National Dialogue on Credentials and Learning Mobility

Incubator grant supports critical work to align data practices and learning mobility frameworks to benefit today’s learners WASHINGTON July 31, 2025 – UPCEA, the online and professional education association, has launched a national initiative to advance credential transparency and learner mobility through improved data quality and institutional capacity-building. The project titled, “Synchronizing Pathways: Expanding Institutional…

Read More

Accelerating Institutional Capacity for Employer Engagement in Credential Innovation

As the future of work rapidly evolves, higher education institutions must accelerate their capacity to engage with employers—building bridges between learning and labor market relevance. At UPCEA, with support from Walmart, the world’s largest employer, we’ve undertaken two major initiatives to strengthen these bridges. The first project provided foundational benchmarking data, a practical playbook, and…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.