Online: Trending Now

Unique biweekly insights and news review
from Ray Schroeder, Senior Fellow at UPCEA

Jobs, Education and the Learner/Worker

Much is written about strengthening the link between education and employment. Jobs are changing and likely to continue to evolve over the coming decades. Education must evolve, too.

How do we make sense of all that is being written and said about the linkage between education and employment? Certainly, we are seeing effects of a shift toward increased value in education that is most relevant and responsive to employment. We can see that in the job market — in both salaries and position openings. We can see the linkage in competency-based learning initiatives springing up at colleges and universities, both large and small, across the country.

But where do these patterns point in the longer term?

I really appreciated the approach (and title) of an Indianapolis Recorder report, “Don’t Let Your Diploma Hit Its Expiration Date”; it succinctly sums up the situation. Long gone are the days that a diploma marked the end of necessary education. The learning in many, if not most, fields “expires” and becomes dated due to the advances in technology and changing needs of society. The job market is rapidly changing.

What are the highest-demand jobs that the Federal Reserve has identified? They include engineering, finance, sales, construction and manufacturing, and information technology.

The Fed publishes the Beige Book, more formally called the Summary of Commentary on Current Economic Conditions, that comes out eight times a year, just prior to each regular Fed Reserve meeting. The September Beige Book summarized conditions as tight:

While construction workers, truck drivers, engineers, and other high-skill workers remained in short supply, a number of Districts also noted shortages of lower-skill workers at restaurants, retailers, and other types of firms. Employment grew modestly or moderately across most of the nation, though Dallas noted robust job growth, while three Districts reported little change that partly reflected a dearth of applicants. Six of the twelve Districts cited instances in which labor shortages were constraining sales or delaying projects. Wage growth was mostly characterized as modest or moderate, though a number of Districts cited steep wage hikes for construction workers. Some Districts indicated that businesses were increasingly using benefits — such as vacation time, flexible schedules, and bonuses — to attract and retain workers, as well as putting more resources into training.

Jobs in these fields are tight and, yet, employer requirements are tightening even further. No longer willing to accept the standard-issue college graduate, employers are increasingly looking to hire those persons with a relevant set of professional skills, including soft skills such as leadership and communication.

Half of the Fed districts note that (qualified) labor shortages were constraining or delaying projects. Also worth noting is that businesses in some districts were putting more resources into training. That’s a wake-up call for all of us in continuing, professional and online education. Why are employers increasing their training and not turning to us to coordinate and provide that training?

So what are we doing to change this situation of employers expanding their own professional development? This should trigger further outreach to business and industry regionally and beyond to see what we can do to meet the changing needs. We should recognize the 60-year-learner vision that Harvard’s Hunt Lambert, the University of Washington’s Rovy Branon and other leaders in our field have championed as an approach to meet the evolving needs in our field.

The Georgia Tech Commitment to a Lifetime Education recognizes the needs of the learner/workers are changing and will continue to change throughout their lifetimes; those institutions that recognize and adapt to these needs will thrive in the future.

This article was first posted November 28th in Inside Higher Ed’s Inside Digital Learning. 

A man (Ray Schroeder) is dressed in a suit with a blue tie and wearing glasses.

Ray Schroeder is Professor Emeritus, Associate Vice Chancellor for Online Learning at the University of Illinois Springfield (UIS) and Senior Fellow at UPCEA. Each year, Ray publishes and presents nationally on emerging topics in online and technology-enhanced learning. Ray’s social media publications daily reach more than 12,000 professionals. He is the inaugural recipient of the A. Frank Mayadas Online Leadership Award, recipient of the University of Illinois Distinguished Service Award, the United States Distance Learning Association Hall of Fame Award, and the American Journal of Distance Education/University of Wisconsin Wedemeyer Excellence in Distance Education Award 2016.

Other UPCEA Updates + Blogs

Microcredentials, Modularity, and Mission: Insights from UPCEA’s Coffee Chat on Innovation in Healthcare Education

In partnership with the HELIX Summit on Continuing Medical Education  How are institutions navigating the dynamic intersection of workforce demands, digital learning, and credentialing innovation—especially in healthcare? That’s exactly what we explored in a recent Coffee Chat, where UPCEA leaders from across the higher education landscape gathered for an unrecorded but powerfully candid conversation on…

Read More

Leading with Values-Based Influence in Higher Education

Why Values-Based Influence Matters Now  Higher education is undergoing seismic shifts—demographic changes, budget constraints, AI disruption, and questions of relevance. In this environment, how we lead and why we lead matters as much as what we do as leaders. Leaders who operate from a strong internal compass—those grounded in values—offer clarity, stability, and hope.  Values-based…

Read More

Accreditation + Skill-Based Learning Addressed in New Executive Orders | Policy Matters (April 2025)

Major Updates Accreditation, Foreign Support, Skill-Based Learning Addressed in New Trump Executive Orders The Trump administration has continued issuing an unprecedented number of executive orders with recent directives directly impacting colleges and universities, addressing topics like accreditation reform, foreign influence, skills-based learning (including alternative credentials), and support for Historically Black Colleges and Universities (HBCUs). Two…

Read More

Online education booms in an era of lifelong learning (WorkingNation)

‘Strictly online institutions tend to serve working-age or older adults requiring flexible schedules constructed around family obligations and work. “Folks arrive at higher ed for a multitude of reasons,” says Julie Uranis, senior vice president of online and strategic initiatives for UPCEA (the Online and Professional Education Association), a resource for online university programs. “Online learning gives them…

Read More

Your Lifelong Learning Journey’s “Breadcrumbs” – How to Tell Your Story

As avid backcountry hikers, years ago my family decided it would be prudent to buy a GPS, even though we had a rescue dog with an incredible sense of direction. While many out-and-back or even loop hikes didn’t require high-powered digital GPS coordinates to find our way back to our vehicle, we did appreciate launching…

Read More

Key Findings from 2024 UPCEA Marketing Survey

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

Read More

Whether you need benchmarking studies, or market research for a new program, UPCEA Consulting is the right choice.

We know you. We know the challenges you face and we have the solutions you need. We speak your language and have been serving leaders like you for more than 100 years. UPCEA consultants are current or former continuing and online higher education professionals who are experts in the industry—put our expertise to work for you.


UPCEA is dedicated to advancing quality online learning at the institutional level. UPCEA is uniquely focused on excellence at the highest levels – leadership, administration, strategy – applying a macro lens to the online teaching and learning enterprise. Its engaged members include the stewards of online learning at most of the leading universities in the nation.

We offers a variety of custom research options through a variable pricing model.


Click here to learn more.

The Nation's Top Universities Choose UPCEA Consulting

Informed decisions. Ideas that work. The data you need. Trusted by the top universities in the nation.