Industry Insights

Valuable insights from UPCEA's trusted corporate partners.

Three common challenges adult learners face — and how holistic coaching can help

February 9, 2024

As innovators and changemakers in the adult learner space, you’re always looking for the best ways to support the students you serve and help them overcome obstacles on their educational journey. Through coaching, you can provide adult learners with a personalized approach tailored to each individual, ultimately giving them the tools and techniques they need…

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The Fastest-Growing Job Skills for Universities to Prioritize in 2024

February 2, 2024

In an ever-evolving job market, higher education plays a crucial role in preparing students for strong career outcomes. I’m excited to share that Coursera’s third annual Job Skills Report is here to guide higher ed leaders as they navigate this landscape by highlighting the essential skills and credentials that are shaping the workforce.  The Job…

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The Symbiotic Relationship Between Academia and Stackable Credentials

January 22, 2024

As the next generation enters secondary education and the workforce, traditional university experiences are no longer enough to prepare students for their professional lives. Even generations who have been in the workforce for years are making career transitions, meaning that they are trying to learn applicable skillsets and earn relevant credentials to bolster their portfolios.…

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From the Ground Up: Attracting Working Adults as a New Student Market

January 19, 2024

Like many colleges and universities today, Spelman College was faced with the challenge of generating more revenue and also expanding beyond their core student population of women of color. Ultimately, the college made the decision to target working adults and professional learners who have been in the workforce for 10–15 years, a promising and relatively…

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Alignment for the Long Term: How CE Can Drive Institution-Wide Credential Innovation

January 8, 2024

Higher education institutions across the United States and Canada are in their “credential innovation era”—exploring new ways to serve new demographics of learners and awarding new kinds of credentials to recognize their learning.  Except… this isn’t really new, is it? Not in the Continuing, Professional and Workforce Education sector anyways. Offering certificates, microcredentials and badges…

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Other Blogs and News:

Key Findings from 2024 UPCEA Marketing Survey

As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…

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UPCEA Announces Retirement of Chief Research Officer Jim Fong, Reinforces Strength of Research and Consulting Division

Washington, D.C. – April 7, 2025 – UPCEA, the leading association for online and professional education, today announced the upcoming retirement of Jim Fong, its founding Chief Research Officer, after years of transformative leadership in the field of higher education research and consulting.  Fong first became involved with UPCEA as a volunteer leader while at…

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Observations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication

I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…

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Data and Insights from the State of Continuing Education 2025 Report

The 2025 State of Continuing Education study examines the evolving role of online and professional continuing education (PCE) units in higher education, focusing on program offerings, institutional support, technology integration, and collaboration across academic units. This year’s findings highlight a growing emphasis on workforce-aligned education, with institutions increasingly prioritizing corporate training, industry credentials, and employer…

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Annual Conference Follow Up: Translating PCOE Innovation into the Future of Higher Education

In an era of heightened urgency, higher education institutions find themselves at a pivotal crossroads—confronting enrollment cliffs, shifting demographics, and growing skepticism about the value of a degree. Further, shifting federal policy and changes at the Department of Education will challenge postsecondary leaders like never before. Amid this turbulence, one area consistently demonstrates adaptability, innovation,…

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New report from UPCEA – 2024 Staffing & Structure Survey Results

Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners…

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