Get started with a custom UPCEA Center for Research and Strategy study!
The UPCEA Center for Research and Strategy offers a variety of contract market research, benchmarking studies, and custom data exploration through a variable pricing model, and can help you with:
- Portfolio Review: Which programs do you promote, and which do you retire according to workforce data?
- Environmental Scan: Do you have the right information to make informed decisions about your program?
- Feasibility Studies: What is the real-world viability of your program?
- New Program Development: How can my institution better identify currently unmet needs of business and industry through stackable credentials, professional development, or traditional programming?
- Price Point Analysis: What impact does an intentional shift from a face-to-face to an online delivery have on price sensitivity?
- Process Analysis: With enrollments being so precious, optimizing enrollment and marketing processes are critical.
- Campus Asset Mapping: Many PCO units are unaware of efforts at their institution who may inadvertently be perceived as competitors or potential collaborators for interdisciplinary programs.
See examples of the Center's work:
Environmental Scan
Feasibility Study
Seeking timely, expert advice—or, a “second opinion?”
Request a thirty-minute phone consultation with Jim Fong free of charge using the form on this page.
Jim Fong is the founding director of UPCEA’s Center for Research and Strategy, and UPCEA's Chief Research Officer. In his role, Jim has analyzed demographic, occupational, technological and societal trends and data to help the higher education community better serve the adult and corporate learner.
Prior to joining UPCEA, Jim worked as a higher education strategic marketing and CRM consultant and researcher for two firms and prior to that was the Director of Marketing, Research and Planning for Penn State Outreach. At Penn State Outreach, he was responsible for strategic marketing, marketing management, research, creative and database teams. Jim played a major role in the early launch of Penn State’s World Campus by assessing new program needs and the development of marketing strategies and systems.
Jim holds an M.B.A., an M.S. in Applied Statistics and a B.S. in Mathematics, all from The University of Vermont. In 2004, UPCEA awarded him the Adelle Robertson Award as its Continuing Professional Educator for the year. That year, he also received the Mid-Atlantic Region’s Distinguished Service Award.
As the Center’s director, Jim works closely with dozens of colleges and universities annually on:
- new program development initiatives,
- enrollment management and marketing process analyses,
- the review of online and continuing education portfolios, and more.
Considering multiple research projects? The Center's Annual Subscription covers up to three major research projects for just $14,900! Call 202-659-3130 or email [email protected] for ad hoc project pricing.