Transdisciplinary Credentials: The Smartest Way to Future-Proof a Degree
Why academic institutions are embedding IT credential content into programs far beyond computer science. The new reality: every field is a tech field Whether you’re studying law or logistics, public health or public policy, tech skills are no longer optional. From automation to data security to compliance, today’s workforce expects professionals to be as comfortable…
Read More The AI Literacy Crisis—and How Higher Ed Can Lead
Consider the humble pocketknife. For most owners, it cuts a fishing line or opens a bottle. But in the right hands, it becomes a tool of precision and creativity. Now, consider Artificial Intelligence. Vastly more complex, AI is also a tool—one that, depending on the user, can serve as a shortcut or a source of…
Read More Steadying the Ship: Why Professional Coaching Matters in Turbulent Times
The pace and pressure of academic leadership have intensified. Many leaders are navigating increased responsibilities, constrained resources, political tension, and widespread fatigue. In this environment, clarity, presence, and sustained energy are essential and precious. To lead effectively, leaders must protect their most limited resource: their focus and energy. Coaching provides a structured space to do…
Read More Digital Marketing Strategy for Higher Education: Drive Enrollment With SEO and PPC
How Do You Market to College Students Today? What is the modern student search journey? Today’s students explore school options across various platforms, often following curiosity rather than a set path. Before they even land on a college website, students might watch a dorm tour on TikTok, get advice from Reddit threads, or ask ChatGPT…
Read More Learning Design: Your Best Underutilized Marketing Tool
Many non-academic factors influence learners’ higher education decisions: financial implications, geography, degree paths, sports success, family legacy, and more. While there are many ways for a given institution to market itself, economic, technological, and societal shifts are motivating schools to refocus their marketing on attributes that specifically drive positive outcomes and generate industry-ready graduates: Learners…
Read More Higher Ed SEO Trends to Stay Competitive
Higher education institutions are navigating a rapidly evolving search landscape. With so many prospective students turning to search engines to explore programs and make enrollment decisions, universities must ensure their SEO strategies keep pace with these changes. Without a clear SEO strategy, institutions risk losing visibility. According to the Higher Ed SEO Research Study developed…
Read More 
Get Involved with UPCEA
Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!
Awards of Excellence
Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.