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AI Search in Higher Education: The Student Search Trends You Can’t Ignore

Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
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Reflections from Convergence 2025: Lessons in Agility, Leadership, and Lifelong Learning

There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
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AI and Cybersecurity: The New Power Couple on Campus

Innovation attracts attention, and not all of it good. Protecting data, students, and credibility now means securing every AI experiment before it secures you.   The Bright Side, and the Blind Spots, of AI in Higher Ed AI is higher ed’s new favorite partner and, like any power couple, it comes with complications. It’s rewriting…
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Workforce Pell Is Now Law Under the One Big Beautiful Bill (OBBB)

Is your institution ready to deliver, comply, and compete? This update is intended to highlight key portions of the One Big Beautiful Bill (OBBB) that affect colleges and universities. The goal is not to offer opinion, but to bring clarity around the law’s implications—especially the arrival of Workforce Pell. The OBBB is a broad, multi-issue…
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Cybersecurity as a Strategic Priority for Universities

Protecting students, data, and credentials starts at the top, because hacks don’t take holidays. Cybersecurity Is Now a Leadership Issue Universities aren’t just academic institutions anymore. They’re digital enterprises. Student data, research, and online platforms are valuable targets, and attackers know it. That’s why cybersecurity has moved out of the IT basement and into the…
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Building Better Learners, Educators, and Outcomes with Scenario-Based Learning

Since the 1980s, higher education has steadily shifted from passive lectures to more active, student-centered learning. As Bonwell and Eison noted in Active Learning: Creating Excitement in the Classroom, this shift not only reinforces content mastery but also fosters critical thinking and problem-solving. Cynthia J. Brame, writing for Vanderbilt’s Center for Teaching, defines active learning…
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Get Involved with UPCEA

Professional development isn't just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

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Awards of Excellence

Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.