How Colleges Can Efficiently Attract and Support Veterans
Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community. Here’s how colleges can implement cost-effective strategies…
Read More Convergence 2024: All Learning Matters
The recent Convergence Conference in New Orleans brought together thought leaders from across the higher education spectrum, offering profound insights on how institutions can evolve to better meet the needs of learners in an era of rapid change. This was our fourth UPCEA-hosted event and the second time at Convergence, but my first time attending.…
Read More Beyond “Thank You for Your Service”: A Higher Ed Guide to Supporting Student Veterans this Veterans Day
As Veterans Day approaches, universities and colleges nationwide often reflect on how to honor student veterans on their campuses. Instagram posts may already be scheduled with some version of “Thank You for Your Service” typed across a proudly waiving American flag. While expressions of gratitude are a step in the right direction, going beyond annual…
Read More How Higher Education Marketing Metrics Help You Boost Enrollment
As the higher education sector faces a demographic cliff and shrinking demand for undergraduate degrees, institutions are searching for new ways to secure long-term growth. According to a new report from the National Center for Education Statistics, more than 100 colleges have closed their doors over the past two years, and the sector has shrunk…
Read More Transforming Prospective Student Engagement through Data-Driven Insights
A Funny Thing About Humans Information gathering is a universal behavior. Living creatures of all varieties gather information about their environment in order to thrive within it. But we humans take information gathering to a new level. Curiosity. We seek to learn, not just to survive, but to understand. This thirst for knowledge has led…
Read More Universities and Extended Credentials
Traditional higher ed has largely forgone the growing lifelong learning market. In its place, the space has been filled by providers who describe their programs as alternative credentials. But alternative is a misnomer. Certificate programs are not an alternative to degree programs; the great majority of people earning them already have their bachelor’s degrees. What…
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