The Right Message at the Right Moment: How Smarter Enrollment Operations Boost Retention and Student Success
Student success starts with the right conversation. By uniting data, technology, and human connection, institutions can shift from reactive outreach to proactive engagement that strengthens trust, equity, and long-term retention. Every Student Is a Story, Not a Segment “On the other side of every data point, every phone number, every email address, there’s a person…
Read More AI Search in Higher Education: The Student Search Trends You Can’t Ignore
Search behavior has evolved, and so has the path to enrollment. Generative AI tools like ChatGPT, Gemini, and Google’s AI Overviews shape how people gather information, verify details, and form opinions. For higher education marketers, that means program visibility depends on showing up wherever students look for answers, not only in search results but across…
Read More Reflections from Convergence 2025: Lessons in Agility, Leadership, and Lifelong Learning
There are few conferences that truly bring together such an inspiring mix of vision, innovation, and authenticity as UPCEA’s Convergence. This year, the event in Washington D.C. proved why it’s one of my favorite gatherings in the field of continuing education. The energy, the openness, and the collective drive to redefine learning for a changing…
Read More AI and Cybersecurity: The New Power Couple on Campus
Innovation attracts attention, and not all of it good. Protecting data, students, and credibility now means securing every AI experiment before it secures you. The Bright Side, and the Blind Spots, of AI in Higher Ed AI is higher ed’s new favorite partner and, like any power couple, it comes with complications. It’s rewriting…
Read More Workforce Pell Is Now Law Under the One Big Beautiful Bill (OBBB)
Is your institution ready to deliver, comply, and compete? This update is intended to highlight key portions of the One Big Beautiful Bill (OBBB) that affect colleges and universities. The goal is not to offer opinion, but to bring clarity around the law’s implications—especially the arrival of Workforce Pell. The OBBB is a broad, multi-issue…
Read More Cybersecurity as a Strategic Priority for Universities
Protecting students, data, and credentials starts at the top, because hacks don’t take holidays. Cybersecurity Is Now a Leadership Issue Universities aren’t just academic institutions anymore. They’re digital enterprises. Student data, research, and online platforms are valuable targets, and attackers know it. That’s why cybersecurity has moved out of the IT basement and into the…
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Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.