Key Findings from 2024 UPCEA Marketing Survey
As more and more institutions face internal and external pressures to identify and cultivate new revenue streams, many are turning to online and professional continuing education to attract new learners and address fiscal shortfalls. While this continued increase in supply undoubtedly benefits the student, it makes an already saturated market even more competitive. UPCEA’s 2024…
Read More Observations from a (Pretend) Prospective Student: The Do’s and Don’ts of Enrollment Communication
I’ve been through the college enrollment process before, and to be honest, it’s not exactly something that I wish to do again. And yet, as part of my role at UPCEA, I regularly step into the shoes of a prospective student during our Enrollment Process Reviews. These “secret shopper” exercises involve posing as potential applicants…
Read More Data and Insights from the State of Continuing Education 2025 Report
The 2025 State of Continuing Education study examines the evolving role of online and professional continuing education (PCE) units in higher education, focusing on program offerings, institutional support, technology integration, and collaboration across academic units. This year’s findings highlight a growing emphasis on workforce-aligned education, with institutions increasingly prioritizing corporate training, industry credentials, and employer…
Read More New report from UPCEA – 2024 Staffing & Structure Survey Results
Amid growing demand for flexible and career-oriented education, online and Professional and Continuing Education (PCE) units are at the forefront of institutional innovation and revenue sustainability. Whether through degree programs, microcredentials, corporate training, or other non-credit offerings, these units play a critical role in expanding access to education and meeting the evolving needs of learners…
Read More Anticipating the Fall of 2025
In January 2025, the president issued an executive order freezing federal loans and grants, including Pell Grants and other student loans. While the order has since been rescinded, the damage was done. Moving forward, potential students will be wary about the frailty of college loans. There will be uncertainty as to whether college is affordable…
Read More UPCEA 2024 Research: Unlocking Insights, Solving Higher Ed’s Biggest Challenges
The state of higher education in the U.S. is tumultuous with no clear and obvious pathway to success. College and university leaders have never experienced what is currently going on regarding higher education, the economy, and the political landscape. However, information can guide us, just as it did for UPCEA members coming out of the…
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Awards of Excellence
Since 1953, UPCEA has recognized its members' outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.