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Each spring, campuses quietly rehearse a familiar transition. The cadence shifts. Energy returns. Commencement ceremonies are scheduled, and multiple beautification processes are underway, from reenergized flower beds to window washing and clean walkways.  What was dormant begins to move again. In higher education, this seasonal rhythm offers more than symbolism. It provides a useful leadership lens for…

I have always appreciated how honest wood is. Look at a cut stump and the rings tell a story: good years, lean years, drought, recovery. That feels like the right way to read the newly released 2026 State of Continuing Education report from UPCEA, Modern Campus, and The EvoLLLution. As this partnership reaches its five-year…

In the world of online and professional continuing education, we often talk about “meeting students where they are.” When it comes to the military community, that isn’t just a metaphor, it’s often a physical location. For marketing teams at UPCEA member institutions, military installations are a unique ecosystem. To succeed here, you cannot simply port…

For many online and professional continuing education units, the primary barrier to adopting artificial intelligence is not access to tools, it is uncertainty about where to begin and how to proceed without disrupting daily operations. Leaders are often balancing innovation with stability, making it difficult to introduce new approaches without clear structure.  A focused, time-bound strategy can reduce that ambiguity. A 90-day adoption…

The “traditional” student is quickly becoming a relic of a bygone era. The future of enrollment is concentrated in new, non-traditional markets: adult learners seeking rapid re-skilling, dual-enrolled high school students, and the millions of Americans with “some college, no credential” who represent a significant scalable opportunity for growth. Universities know they must pivot decisively…

I recently contributed a chapter in the recently released book, AI Applications in Online Higher Education Administration: Strategies for Maximizing Returns and Improving Outcomes edited by Kathleen Ives, Marie Cini, and Ray Schroeder. This blog highlights key take-aways from my chapter. Higher education recruitment is undergoing one of the most significant transformations in decades. Traditional…