A number of factors are converging to create a huge storm of change in higher education this coming year. Generative AI (GenAI) advances, massive federal policy shifts, broad societal economic changes, and the demographic cliff combine to create uncertainty today and change tomorrow.

What are the changes we can predict today, and how can we best prepare to respond and adapt to these sweeping changes?

One of the more positive changes will come with the ever-advancing GenAI technologies. We already have seen chatbots provide support for tutoring and associated personalized learning. The coming year will see more refined and expanded research support with a myriad of functions. There was some concern raised on the plagiarism front when ChatGPT first emerged. Fortunately, that has subsided as faculty have adopted pedagogies that enable accurate assessments.

Coming in 2025 will be the widespread use of agentic AI. As described by Nvidia:

The next frontier of artificial intelligence is agentic AI, which uses sophisticated reasoning and iterative planning to autonomously solve complex, multi-step problems. And it’s set to enhance productivity and operations across industries. Agentic AI systems ingest vast amounts of data from multiple sources to independently analyze challenges, develop strategies and execute tasks like supply chain optimization, cybersecurity vulnerability analysis and helping doctors with time-consuming tasks.

This development will enable longer-term and more complex projects that require reasoning to be completed by GenAI. We will be able to give complex tasks to our enhanced apps. For example, we can suggest that it develop an expanded course syllabus featuring the dynamic inclusion of the latest developments in the field, while creating interactive databases and simulations. In this case, we can also, at the same time, ask it to examine the syllabi for pre-requisite courses as well as more advanced courses to ensure the new course fits optimally into the curricular flow. In addition, we will be able to ask for a comparison to curricula offered by competing universities and projected needs for such skills and knowledge in business and industry. These tasks can evolve into daily monitoring of the course to analyze performance in the class, suggesting improvements as it progresses.

As Microsoft CEO Satya Nadella is reported in AI Newsroom:

AI is transforming how we learn and work, with implications for every industry. He envisions a world where AI tutors are accessible to everyone, enabling a deeper, more personalized learning experience. “The big novelty is that every student can now have access to a personalized AI tutor throughout their life.” This unprecedented access to knowledge, combined with the flexibility of tools like GitHub Copilot, opens doors for students, professionals, and lifelong learners. On the future of work, Nadella emphasizes that AI’s purpose isn’t to eliminate jobs but to improve the quality of work. By automating tedious tasks, AI allows professionals to focus on higher-value activities.

A less-positive impact on colleges and universities from the advances in GenAI in the coming year is the potential for businesses to expand their own e-learning platforms to provide training to their employees rather than outsourcing that learning to the higher education institutions. Cypher Learning earlier this month predicted:

Personalized workplace development will become the new standard, displacing old-school, one-size-fits-all training. With hang-onto-your-hat speed, personalized training is accelerating rapidly, becoming more feasible both economically and logistically for large enterprises with thousands of employees. Modern learning platforms, powered by conscientiously deployed AI, drive this shift, allowing companies to provide dynamic, on-demand upskilling tailored to individual needs. By 2025, we’ll see bite-sized lessons seamlessly fitting into unique workflows, empowering companies to reduce worker-error rates, boost competitiveness, and turn workplace development from a cost center into a value-generating engine.

The newly-elected administration in Washington promises major changes in the regulation, administration and future of higher education. As reported by Natalie Schwartz in Higher Ed Dive:

Donald Trump has been elected the next president of the U.S., setting the stage for dramatic changes to the policies and regulations that impact colleges once he returns to the White House in January. Trump campaigned on several polarizing higher education proposals, including vowing to shut down the U.S. Department of Education and roll back the Biden administration’s contested Title IX regulations, which provide protections for LGBTQI+ students…. ‘So far, it hasn’t looked like even a lot of Republicans in Congress want to do that,’ said Jonathan Fansmith, senior vice president of government relations and national engagement at the American Council on Education, the higher education sector’s top lobby. Sweeping regulatory changes, meanwhile, are all but certain. ‘There is a lot of area for the administration to exert its authority and its will through administrative action where they need nothing from Congress to do it,’ Fansmith said.

Broad international economic changes are promised through the use of tariffs by the incoming administration.  Ryan Ermey of CNBC writes:

President Trump has said he plans to install a blanket tariff of 10% to 20% on all imports, with additional tariffs of 60% to 100% on goods brought in from China. In the September Presidential debate, Trump characterized the plan as a way to extract money from rival nations. A sweeping tariff policy will kill two birds with one stone, Trump says: It could find a new source of revenue for the U.S. government, which could offset losses from lowering or eliminating certain forms of income tax, while extracting money from rival governments.

These tariffs will bring uncertain impacts on the cost of goods, resulting in hits to the income of potential college students and their families as they consider college affordability. It also is likely to increase the operating costs of universities by raising costs of goods, at least in the short term.

Meanwhile, the long-predicted demographic cliff is to arrive in 2025 as reported earlier this year in the Chronicle of Higher Education:

The consensus view is that America will hit a peak of around 3.5 million high-school graduates sometime near 2025. After that, the college-age population is expected to shrink across the next five to 10 years by as much as 15 percent. For many colleges, like those in regions of the country that have experienced decades of declining birth rates, the fallout has been painfully self-evident for years.

The confluence of all of these disruptions in 2025 predict a challenging year ahead for higher education. Has your institution prepared for the fallout from these developments? Who is coordinating the response to these disparate trends? Are you following the trends and considering the implications for your career as well as for your department, college and university? I encourage you to closely follow industry publications such as Inside Higher Education, engage in professional associations such as UPCEA the online and professional education association, read relevant blogs, podcasts and credible posters in social media to ensure you can identify and track these storms of change that are on the verge of altering higher education. A hurricane of change is coming; now is the time to prepare.

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.

New annual study provides key benchmarks, insights and recommendations for advancing online learning.

 

WASHINGTON (Nov. 19, 2024) – UPCEA, the online and professional education association, today announced the release of a new research report, “Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education.” The report, based on a comprehensive survey of 182 higher education professionals, primarily Chief Online Learning Officers (COLOs), offers valuable data and analysis to guide strategic decision-making for institutional leaders looking to sustain current online programming and create new opportunities for learners. The survey will be conducted annually, providing presidents, provosts, COLOs, and other senior leaders the vital information they need to ensure their institutions are competitive.

The report examines the structures, functions, finances, and policies of online education units across a diverse range of higher education institutions. It provides a detailed benchmarking framework that enables institutional leaders, online education administrators, and strategic planners to compare their online education efforts with peer institutions of similar size, type, online unit organization, and budget of the online enterprise. With online education continuing to play a pivotal role in expanding access and improving outcomes for learners, this report provides an essential resource for universities, colleges, and other educational entities committed to the growth of online learning.

 

KEY FINDINGS

The benchmarking study revealed several critical findings that highlight both the growth and challenges facing online education in higher education:

  • Financial Resources and Staffing – On average, online units report a budget of $8.6 million, with a median budget of $3.5 million. These units typically employ 32 full-time staff on average, with a median of 15, while also relying on external contracted services, particularly for marketing (71%) and recruiting (61%).
  • Program Portfolios and Focus on Graduate Offerings – The majority of online education units support graduate-level programs, including graduate degrees (84%) and graduate credit-bearing certificates (80%). However, there is also a notable presence of microcredentials (71%) and undergraduate offerings (68%) in many online unit portfolios, reflecting the diversified growth in online education.
  • Strategic Differentiators in a Competitive Market – Institutions prioritize program quality (85%), brand strength (74%), faculty expertise (73%), and effective marketing/enrollment (69%) to remain competitive in the online education market. Additionally, there is a growing focus on ensuring accessibility and inclusivity, with 44% of respondents strongly agreeing that their online units have effective strategies in place to support diverse student populations. 

STRATEGIC RECOMMENDATIONS

The report underscores the need for data-informed decision-making in shaping the future of online education. The findings demonstrate that, while online education has matured in many respects, there is still significant potential for growth, innovation, and improvement.

The study offers several key recommendations to help institutions strategically enhance their online education units: strengthen strategic positioning; advance inclusivity; commit to continuous benchmarking; and leverage AI thoughtfully.

 

INSIGHTS BEYOND THE REPORT

While the report covers several key areas in depth, it also highlights trends in the broader landscape of online learning that have important implications for institutional leaders:

  • Sustained Demand for Online Education – Despite a decline in online enrollments from the COVID-19 pandemic peaks, enrollments remain higher than pre-pandemic levels, reflecting a continued and sustained interest in online learning.
  • Adaptability of Online Education – The increasing frequency of campus shifts to remote or asynchronous learning in response to emergencies demonstrates the critical role that online education infrastructure plays in ensuring academic continuity. Online education units, supported by robust IT resources, have proven essential in adapting to changing circumstances and continuing to meet student needs.

“As we continue to navigate a rapidly evolving educational landscape, this report offers valuable insights for institutions seeking to enhance their online education programs,” said Robert Hansen, CEO of UPCEA. “It highlights the importance of strategic alignment, resource allocation, and innovation to meet the growing demand for flexible, high-quality learning experiences. The findings also underscore the role of online education in fostering greater access for learners—an area where continued attention and investment will be critical in the years ahead. This is a moment for higher education to leverage these insights and position online learning as a cornerstone of the future of education.”

UPCEA’s Benchmarking Online Enterprises: Insights into Structures, Strategies, and Financial Models in Higher Education provides a valuable reference for higher education leaders looking to advance their online education programs. By benchmarking against peers, measuring progress, and adopting innovative strategies, institutions can position themselves for long-term success in the evolving online education landscape, creating sustainable programs that meet learners’ needs.

 

REPORT AVAILABILITY & WEBINAR

For more information about the report or to access the full findings, visit https://upcea.edu/benchmarking-online-enterprises/.

UPCEA will discuss key findings from the report during a free webinar on January 21, 2025. Click for details and registration.

 

ABOUT UPCEA

UPCEA is the online and professional education association. Our members continuously reinvent higher education, positively impacting millions of lives. We proudly lead and support them through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more about us at UPCEA.edu and follow us on social media @UPCEA.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications, [email protected]

Higher education institutions, particularly those with online and professional continuing education (PCE) units, are increasingly tasked with balancing financial sustainability and operational efficiency in a resource-constrained environment. As student demographics shift and competition intensifies, institutions are looking for innovative ways to diversify their revenue streams while optimizing operations – this is no easy task.

The need for institutions to “do more with less” has become a common refrain in the education sector. Recent reports have emphasized the financial pressures institutions face, particularly as public funding declines and operational costs continue to rise. According to the National Center for Education Statistics (NCES), tuition and fees now account for a significant portion of revenue for many institutions, particularly as state funding has stagnated or decreased over time. As a result, institutions are increasingly reliant on generating revenue through alternative streams such as professional development programs, microcredentials, and partnerships with industries.

Even prior to the pandemic, higher education institutions were grappling with the reality of rising costs and operational inefficiencies. For example, a 2019 Deloitte report highlighted the fragmented processes of higher education institutions and the lack of technology infrastructure needed to automate administrative processes or leverage data for decision-making. These operational challenges were magnified during the pandemic, as many resource-constrained institutions were forced to pivot quickly to online learning. Many of these inefficiencies remain unaddressed today, and schools continue to struggle with financial constraints and staff shortages.

This context has made it essential for PCE units to adopt innovative revenue generation strategies and improve operational efficiency. Institutions are increasingly expanding their program offerings to attract new students, especially non-traditional learners such as working professionals and adult learners seeking career advancement. Research from the American Council on Education (ACE) suggests that non-traditional learners now account for a growing segment of the higher education market, with many seeking flexible, career-relevant programs that align with industry needs. A joint research initiative between UPCEA and ISACA reinforces industry demand and projections, highlighting the growing need for flexible, stackable educational offerings. In response to increasing demand for non traditional educational pathways, many PCE units have prioritized customizing their programs, developing microcredentials, and forging partnerships with corporate entities to address the evolving needs of today’s learners. However, resource constraints remain a major challenge.

Many institutions are operating with reduced staff and limited financial resources, particularly in the wake of the COVID-19 pandemic, which exacerbated financial strains on colleges and universities. A 2021 Educause Quick-Poll found that 63% of institutions were facing postpandemic IT budget cuts, leading to delayed investments in technology infrastructure. Even three years later, this has forced institutions to adopt more creative approaches, such as utilizing third-party content providers, automating administrative processes, and forming strategic alliances to share resources and reduce costs.

In this environment, it is clear that institutions must continue to adapt to ensure their long-term viability. By identifying scalable best practices and leveraging technology to enhance efficiency, higher education institutions can better navigate the financial and operational challenges they face. The findings from UPCEA and MindEdge’s new research offer a roadmap for institutions seeking to thrive in a competitive and evolving higher education landscape.

Download the full report.

A person (Andy Casiello) smiling

By Andy Casiello

The rapid evolution of technology is reshaping industries across the globe, and higher education is no exception. According to a 2023 survey by Inside Higher Ed, 73% of higher education institutions’ chief information officers believe digital transformation is crucial to their success in the next five years. As colleges and universities face a shifting landscape—characterized by increasing student expectations, the demand for flexible learning options, and a competitive job market—embracing technology becomes more vital than ever. Leveraging digital tools can facilitate personalized learning experiences, improve accessibility, and enhance student engagement, offering new possibilities for the future of higher education.

This blog will explore how chief online learning officers (COLOs) and other higher education professionals can use technology to transform teaching and learning. We’ll discuss topics like personalized learning, developing online and hybrid courses, and integrating cutting-edge technologies like artificial intelligence (AI). By addressing common challenges and offering strategic solutions, UPCEA aims to help institutions navigate the path toward a digitally enhanced education experience.

Technology Applications for Transforming Learning

Integrating technology into higher education is challenging. Common obstacles include bureaucratic structures, resistance to change, and limited resources. Many institutions face administrative inertia, where decision-making layers slow the adoption of innovative tools. Additionally, academia’s risk-averse nature often clashes with the dynamic, iterative process needed for technological advancement. Limited funding, exacerbated by this era’s enrollment cliff, further complicates the ability to invest in new platforms and training, leaving faculty and students to navigate outdated systems.

Despite these challenges, the potential benefits of digital transformation in higher education are significant. Technology can bridge gaps in learning and streamline administrative processes, benefiting faculty, staff, and students alike. It can provide data insights into student performance, support diverse learning needs, and open new collaboration avenues.

Building Blocks of an Innovative Culture

Personalized Learning Experiences

One of technology’s most transformative impacts is its ability to enable personalized learning. Tools like adaptive learning software, learning management systems (LMSs), and learning analytics allow institutions to create tailored learning pathways that adapt to each student’s needs and preferences. For example, platforms like Canvas and Blackboard track student progress and provide insights into areas where additional support is needed, ensuring that learning is not a one-size-fits-all process. It is critically important that higher education institutions have systems in place to catch students who struggle early on in a course or semester. Personalized learning systems can help with early-warning triggers, such as checking whether a student has logged into the LMS, participated in the coursework, received poor grades, or whether they have paid their tuition. All of these and many more data points can help an institution and its faculty understand quickly which students are in need of some assistance or remediation before it is too late to save that student’s progress. 

These platforms analyze student data to provide a more customized learning experience, identifying strengths and areas for improvement. However, with this data-driven approach comes the need for ethical considerations and data privacy. Institutions must ensure compliance with regulations like the Family Educational Rights and Privacy Act (FERPA) in the U.S. to safeguard student data.

Developing Online and Hybrid Courses

Online and hybrid learning models have risen significantly, especially since the COVID-19 pandemic. These models offer increased accessibility and flexibility, allowing students to learn at their own pace and from any location. Educators should incorporate multimedia content, interactive activities, and collaborative tools replicating the in-class experience to create engaging online courses. For instance, video lectures, discussion boards, and virtual office hours can foster a sense of community among online learners.

The transition to online learning presents challenges such as maintaining student engagement, building a sense of community, and ensuring accessibility. Addressing these issues requires thoughtful course design and inclusive teaching practices, such as providing captions for videos and incorporating principles from the Universal Design for Learning (UDL) framework.

Emerging Technologies and Their Potential

Emerging technologies like artificial intelligence (AI), virtual reality (VR), and augmented reality (AR) have the potential to revolutionize higher education. AI-powered tutoring systems, for example, can provide students with real-time feedback and personalized guidance, enhancing their understanding of complex subjects. Virtual reality simulations can immerse students in hands-on learning experiences, from exploring historical sites to conducting virtual lab experiments. Embedding gamification concepts into coursework, likewise, can immerse students in challenging and rewarding experiences that reinforce learning. 

AR can enhance traditional learning experiences by overlaying digital information onto physical environments, such as interactive anatomy lessons. As institutions adopt these tools, ensuring responsible and ethical implementation is crucial, prioritizing transparency and addressing potential biases in AI systems.

Few educational providers have the resources to fund development teams to create AI applications specifically for their coursework. However, these systems are evolving rapidly, and new applications will emerge that allow educators to integrate AI-related tools into their common LMSs. We recommend working with the educator’s instructional design and development teams to explore these tools and integrate some more basic examples of AI into their platforms. An example may be to integrate tools such as Adobe Firefly or DALL-E, both of which have text-to-image generation capability, into their literature or graphic arts coursework. Institutions might consider offering faculty stipends to integrate some basic AI capabilities such as this into their course development work. 

Implementing Technology Effectively

Faculty Development and Support

Speaking of faculty, institutions must invest in faculty development and support for technology to be successfully integrated into teaching and learning. This includes providing training on new tools and pedagogical approaches and fostering a culture of innovation and collaboration among educators. Faculty who feel confident using technology are likely to adopt new methods and enhance their teaching practices. Strategies such as workshops, online tutorials, and peer mentoring can help build faculty capacity and drive meaningful change.

Infrastructure and Accessibility Considerations

A robust technological infrastructure is critical for supporting digital learning. Reliable Internet access, cloud-based technologies, and secure data storage are foundational elements for any institution aiming to leverage digital tools. In addition to infrastructure, ensuring accessibility is paramount. Institutions must consider the needs of all students by creating inclusive learning environments. This is not only critical with regard to an individual student’s ability to successfully progress through a course, but it is a matter of law for institutions that benefit from accepting federal financial aid support for their students. Section 508 compliance isn’t simply a matter of institutions doing their best. They MUST provide platforms that serve students with accessibility concerns equally with all other students or face significant fines or loss of federal financial aid access.

Addressing these considerations ensures that technology serves all students equitably, minimizing the barriers technology can create and promoting inclusivity.

Evaluation and Continuous Improvement

Implementing technology is not a one-time effort; it requires ongoing evaluation and adjustment. Data-driven decision-making can help institutions measure the effectiveness of their technology initiatives and refine their approaches. Key performance indicators (KPIs) such as student satisfaction, engagement levels, and academic outcomes can provide insights into the impact of digital tools. By gathering feedback from faculty and students, institutions can make data-informed adjustments to continuously enhance the learning experience.

Challenges in Adopting New Technologies

Resistance to Change

Resistance to change is a common barrier when introducing new technologies in higher education. Faculty and staff may be skeptical of new tools, concerned about increased workloads, or reluctant to depart from traditional teaching methods. Addressing this resistance requires clear communication of the benefits of technology, ongoing support, and opportunities for faculty to see the positive impact on student outcomes.

Digital Divide and Equity Issues

Not all students have equal access to the devices and Internet connectivity needed for digital learning, creating barriers. Institutions can address this issue by offering loaner devices, providing technology grants, and implementing digital literacy programs to ensure all students can fully participate in online learning.

Cost and Budgetary Constraints

The financial costs of implementing new technologies can be prohibitive, particularly for smaller institutions with limited budgets. However, institutions can find ways to integrate technology effectively without compromising financial stability by prioritizing investments, seeking external funding opportunities, and exploring cost-effective solutions.

Data Privacy and Security Concerns

Data privacy and security are critical considerations when using technology in education. Institutions must implement robust security measures to protect student information and comply with data protection regulations. Transparent communication about data collection and usage practices can also build trust among students and faculty.

Recommendations to Overcome Challenges

  • Start with a Clear Vision and Strategy: A well-defined strategy ensures alignment with institutional goals and prioritizes initiatives that will have the most impact. Involve representatives of the faculty, instructional design staff, administration, IT, and accessibility offices in the strategy development exercise. Don’t get bogged down in planning for planning’s sake – think strategy vs planning.  
  • Foster a Culture of Innovation and Collaboration: Encourage open communication and knowledge-sharing among faculty, staff, and students to build a culture that embraces experimentation. Promote and support workshops and other events that advance this effort.
  • Provide Comprehensive Training and Support: Ongoing professional development ensures faculty can effectively integrate new technologies into their teaching. Faculty have limited time and incentive to single-handedly educate themselves in the wide range of available tools, concepts and functionality of the rather daunting number of “solutions” that are available in advancing their course design. Institutions must partner with the faculty to help support these efforts and bring them to reality.
  • Prioritize Accessibility and Equity: Institutions must ensure all students have access to the tools they need to succeed. Course tools and activities don’t work if all students don’t have access. Tools must be carefully reviewed for their potential vs cost of implementation to ensure that scarce resources are spent wisely on tools with broad capability and the ability to really positively impact learning. Assessment of these tools along the way is critical. Ensuring that your courses meet the WC3 WCAG accessibility standards and incorporating UDL principles and guidelines will go a long way toward improving content accessibility and inclusivity.
  • Emphasize Data Privacy and Security: Implement robust data protection practices and communicate them clearly to stakeholders. Data security cannot be dealt with as a secondary concern. While technology can assist institutions in better tracking student’s progress, real concerns arise as to how institutions are protecting the student data they are increasingly collecting.  
  • Evaluate and Adapt Continuously: Regular assessment allows institutions to refine their approaches based on feedback and evolving needs. 
  • Seek External Partnerships and Funding Opportunities: Collaborations with technology providers and educational organizations can provide valuable resources and expertise. UPCEA works to encourage partnerships between our corporate members and institutional partners

Conclusion

Technology can transform higher education by creating more personalized, accessible, and engaging learning experiences. By addressing challenges like resistance to change, digital barriers, and data privacy concerns, institutions can harness the potential of digital transformation to enhance student success. For chief online learning officers and higher education professionals, the journey toward effective technology integration involves not just adopting new tools but fostering a culture of continuous improvement and innovation. Embracing these opportunities can lead to a brighter, more inclusive future for students and educators.

 

About Andy Casiello

Andy Casiello, Ph.D., Strategic Advisor, UPCEA, served as Associate Vice President for Distance Learning at Old Dominion University (ODU), in Norfolk, Virginia, from 2002 to 2024. In this capacity, Casiello was responsible for all aspects of the University’s online learning operation, known as ODUOnline, including financial management, technical operations, instructional design, faculty development, student support, and marketing and enrollment. Under Dr. Casiello’s leadership, ODUOnline enrollment grew from 20,000 course enrollments annually to over 80,000, with 6,500 students attending ODUOnline full-time. Previously Casiello was Vice President of Technology for National Technological University in Fort Collins, Colorado, where he was honored with NTU’s Outstanding Achievement award in 1999. Prior to NTU, Casiello held the position of Chief Engineer for the Video Instructional Program (VIP), at the University of Massachusetts at Amherst. Casiello is also a member of the eight-person team that authored UPCEA’s Hallmarks of Excellence in Online Leadership.

Casiello has a Ph.D. in Higher Education Administration and a Master of Science in Instructional Design and Technology from Old Dominion University, Norfolk, VA, and a Bachelor of Science in Communications Media from Fitchburg State College (now Fitchburg State University), Fitchburg, MA.

Areas of expertise include administration of online program development, instructional design and technology, faculty development and training, technology for online education, budget development and management, online program marketing and advertising, digital media development, video and audio engineering, and photography. He is married and lives in Virginia Beach, VA, with his wife, Dr. Ana Redstone, and their children.

Effectively enrolling and supporting student veterans is more than a patriotic gesture—it should be a strategic priority. While colleges nationwide aim to diversify their student populations, student veterans offer a unique opportunity. These students are highly motivated and bring diverse experiences that can significantly enhance any campus community.

Here’s how colleges can implement cost-effective strategies to attract and support military students, transforming a socially responsible effort into a financially rewarding one.

The Potential of Student Veterans

Student veterans contribute a wealth of experience, leadership skills, and a global perspective that enriches classroom discussions and campus life. Many are first-generation college students from low-income backgrounds. Yet, they typically have higher degree completion rates, carry higher GPAs, and are more likely to attend full-time than non-veteran students.

Student veterans’ maturity, life experiences, and diverse perspectives make them invaluable assets to an academic environment. Recognizing their contributions not only benefits campus culture but also strengthens the financial health of the institution.

Investing in Student Veterans

One key differentiator for student veterans is their access to robust education benefits, which reduces their need for additional financial aid and increases their chances of academic success. However, enrollment is just one part of the equation. Veterans face unique challenges that other students may not, making it crucial for colleges to understand and address them.

Institutions that successfully recruit and support military students are fulfilling their social responsibilities and investing wisely in a financially stable student demographic.

Effective Enrollment Tactics

  • Evaluate Your Current Military Engagement: Start by assessing your institution’s military population. Engage with colleagues or staff with military affiliations to gather insights about the experiences of military students. Identify what your institution is doing well and where you can make improvements. Hosting listening sessions with veteran students can provide valuable feedback. Understanding why they chose your college can reveal insights into word-of-mouth networks within the military community—a powerful tool for recruitment.
  • Target Your Marketing Efforts: Marketing on or near military bases should be a cornerstone of your strategy. Focus on installations close to your campus or near clusters of veteran applicants. Understanding why these veterans are drawn to your institution—whether it’s program flexibility or specific offerings for their military occupational specialty—can help refine your value proposition.
  • Simplify Admissions Processes: Streamlining admissions and recognizing military training as part of academic credentials can enhance your institution’s appeal to veterans and speed up their enrollment process.
  • Tailored Communication: Developing communication strategies specifically for veterans can be transformative. Leveraging word-of-mouth recommendations from well-supported veterans can amplify your efforts. Effective use of digital platforms and social media can ensure that your message of support and opportunity reaches military students.
  • Leverage Partnerships: Collaborating with local and national veteran organizations and utilizing VA resources can support veteran students without significant additional costs. Establishing relationships with military education offices and Morale, Welfare, and Recreation offices on bases can be crucial to this strategy.

Supporting Veterans: A Cost-Effective Investment

  • Veteran-Specific Programs: Implementing veteran-specific orientation programs can address these students’ unique challenges. Establishing a veterans resource center or dedicated support services can also significantly improve their campus experience.
  • Peer Mentorship Initiatives: Creating peer mentorship programs where veteran students support one another is effective and economical. Partnering with the Department of Veterans Affairs (VA) to facilitate a Veteran Ambassador Work-Study Program allows eligible students to earn wages while assisting fellow veterans, reducing the need for extensive staff resources.
  • Flexible Academic Policies: Adapting academic policies to accommodate the unique needs of active-duty military, National Guard, and Reserve members and their spouses can demonstrate your institution’s commitment to military-affiliated students. Allowing flexibility for service obligations can ensure continued enrollment and academic success.

The ROI of Supporting Veterans: A Mutual Benefit

Investing in student veterans yields substantial returns for colleges. Veterans are not only well-funded but also enhance the academic environment with their unique perspectives and experiences. Their success stories can elevate your institution’s reputation and attract future students. Additionally, by supporting student veterans, colleges can free up financial aid resources for other students, optimizing the use of university funds.

A Strategic Opportunity

Embracing student veterans is essential in today’s higher education landscape. Colleges should seize this opportunity to enhance their campuses culturally and financially by effectively supporting the students who have served our country.

 

Virtual Veterans Communities (VVC) is a mission-driven organization dedicated to improving higher education and employment outcomes for military-connected students. We exist to support institutions serving the students who serve our country. Whether you need a proven approach to on-base marketing, a turnkey online community, one-on-one coaching for military-connected students or team development, VVC stands ready.

Over the last three years, UPCEA engaged in an innovative partnership with the University of Wisconsin–Madison to enable the latter’s Distance Teaching and Learning (DT&L) conference to continue under UPCEA’s leadership. The partnership’s goals included making this valuable event for the distance learning community more sustainable and accessible to online practitioners focused on teaching and learning.

We learned over the course of the past three years that an in-person event is inaccessible to many instructional designers, academic technologists, and faculty due to a scarcity of travel dollars and time to devote to conference attendance.

After many conversations with various stakeholders, inclusive of Chief Online Learning Officers (COLOs) and the team at the University of Wisconsin–Madison, I can announce a new direction for the Distance Teaching and Learning Conference:

  • The conference will retain its acronym but be known as the Digital Transformation and Learning Conference – broadening the scope to be inclusive of all digital transformation efforts at postsecondary institutions.
  • The conference will be a virtual-only event, hosted each winter. The next conference will be February 4-6, 2026. Fill out this interest form to be notified when the DT&L Call for Proposals opens.
  • The conference will retain many of the historic DT&L elements: emphasizing digital teaching and learning, connecting online practitioners through networking, and highlighting the recipient of the Mildred B. and Charles A. Wedemeyer Award and Shauna Schullo Award for Best Distance Teaching Practices.

After two years of running concurrently with DT&L, SOLAR: The Summit for Online Leadership and Administration, will continue as a standalone event. The next SOLAR event is in Portland, Oregon, July 22-24, 2025.

Having engaged with the DT&L community for the past three years, I am in awe of the dedication, excitement, resilience, and innovation I have witnessed in the countless sessions and conversations I have experienced. I, along with Julie Uranis, and the entire UPCEA team, look forward to this new direction and exciting path forward.

Anthropic last month took the lead in providing early access to basic AI agents for the masses. This is a huge leap forward from the chatbots that have dominated early Generative AI (GenAI) up until today.

Anthropic offers the new function that enables its Sonnet version to control your computer. “Claude 3.5 Sonnet is the first frontier AI model to offer computer use in public beta.” This is just the beginning of the next phase of GenAI. Over the coming weeks and months, we will see many platforms offer this capability to users.

So, what’s the big deal? It is the equivalent of moving from an automobile to a self-driving autonomous vehicle. We have primarily worked with chatbot versions of GenAI in which we enter a prompt, the program does some research and responds via text, image, video or audio. That has been effective for single instance transactional engagement. Yet, we have not been able to automatically complete a complex list of tasks on the computer that are dependent upon reasoning and prior actions. As described by Anthropic’s announcement accompanying their new release:

With computer use, we’re trying something fundamentally new. Instead of making specific tools to help Claude complete individual tasks, we’re teaching it general computer skills—allowing it to use a wide range of standard tools and software programs designed for people. Developers can use this nascent capability to automate repetitive processes, build and test software, and conduct open-ended tasks like research.

So, for example, we previously created bots that answered students’ questions, mostly, one-by-one and step-by-step. In the case of agentic services, we can give a prompt asking for a broader range of actions to accomplish a specified outcome. In a simple two-minute video, Anthropic demonstrates an agentic example with Claude given a task that involves it doing a search, reasoning on its own where to find on the Web the necessary information to fill out a form, and submitting the results into the appropriate fields. In this case, you give permission for Claude to log into apps on your computer, conduct searches in your name, enter the results in a spreadsheet, and submit the form. Claude then reasons through the process making decisions, periodically using screen captures that it analyzes to identify whether it is on the right track to complete its task. If, for example, it fails to find required information at one location, Claude can use its reasoning powers to try other routes to acquire the needed information allowing it to complete the task.

In another example, podcaster Matt Wolfe asks Claude to log into his computer, search his podcasts, find the podcasts with the most viewers, enter data into a spreadsheet with multiple columns and rows. He goes on to describe the installation process required to enable this base level agenic Claude Sonnet 3.5. This kind of agentic use of GenAI can be automated and repeated. In its initial version, Sonnet runs as a “virtual” machine on your computer, designed to protect significant errors from corrupting data and programs installed on the computer.

OpenAI CEO Sam Altman explained earlier this summer five levels of AI competencies, as described in a Medium magazine article “Sam Altman Reveals 5 Levels of AI Evolution: Are We Ready for the Future? By Softreviewed:”

Level 1

This level is characterized by the use of narrow or weak AI, which is designed to perform a specific task. This type of AI is already ubiquitous in our daily lives, from chatbots to virtual assistants. As Altman notes, we’ve already passed this level.

Level 2

This level involves the use of broader or more general AI, which can perform multiple tasks. We’ve also passed this level, with AI-powered tools like language translation software and image recognition systems already in use.

Level 3

This level represents the beginning of autonomous AI agents, which can learn and adapt without human intervention. According to Altman, we’re close to achieving this level, which will mark a significant breakthrough in AI development.

Level 4

This level is characterized by the emergence of advanced AI systems that can perform complex tasks and make decisions autonomously. While this level is still in the distant future, Altman believes that we’ll get there sooner rather than later.

Level 5

This final level represents the ultimate goal of AI development: the creation of a fully autonomous AI organization that can operate independently of human oversight. As Altman notes, this level is still in the realm of science fiction, but it’s an exciting prospect nonetheless.

In September this year, OpenAI o1 reached the level two reasoning criteria. And, now, Claude Sonnet has achieved level three, the “beginning of autonomous AI agents.”

Salesforce has announced Agentforce that provides sophisticated agent abilities, that incrementally will address these aspects of agency:

    • Perception and data collection. AI agents start by gathering data from a variety of sources including customer interactions, transaction histories, and social media.
    • Decision making. Using sophisticated machine learning models, AI agents analyze the collected data to identify patterns and make decisions.
    • Action execution: Once a decision is made, AI agents can execute the required action. This could involve answering a customer query, processing a request, or escalating a complex issue to a human agent.
    • Learning and adaptation: AI agents continuously learn from each interaction, refining their algorithms to improve accuracy and effectiveness.
    • By combining these capabilities, AI agents can handle a wide range of customer service tasks autonomously, such as making product recommendations, troubleshooting problems, and engaging in follow-up interactions.

Andrew Black, on his AIGrid Podcast of October 21, 2024, detailed the plans that OpenAI and Microsoft have announced to release agents through Copilot Studio. These are followed by ten autonomous agents in Dynamics 365 that are designed to assist sales, service, supply chain and finance departments. Erin Woo reports in the Information that “Google is developing artificial intelligence that takes over a person’s web browser to complete tasks such as gathering research, purchasing a product or booking a flight, according to three people with direct knowledge of the product. The product, code-named Project Jarvis, is similar to one Anthropic announced.” It is expected to be released as early as December.

So, the GenAI Agent is out of the box from several leaders in the field. We will see a steady stream of improvements through updates, new releases and even easy-installation, turnkey products that may be added in the coming weeks. Now is the time for readers to imagine tasks that could be handed over to an AI agent. Such tasks that involve financial, academic and personnel records, of course, will need to be held in “air gap” computer environments to protect private data from exposure to others. Other reports on marketing strategy and curricular plans for the future may also require isolation from the internet. Yet, even with the need for security and privacy practices, the opportunities for research, service, advising, instruction, assessment, recruitment and daily operations are enormous. The economies of 24-hour operation every day of the year, may make these applications notably cost-effective in the long run.\

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.

8 Individuals and 7 Programs Receive Association’s Highest Honors

WASHINGTON, November 4, 2024 – UPCEA, the online and professional education association, has announced the recipients of the 2025 Association Awards. The UPCEA Association Awards program includes recognition of both individual and institutional achievement across the UPCEA membership.

Since 1953, UPCEA has recognized its members’ outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.

Award recipients will be honored at the 2025 UPCEA Annual Conference, March 24-26 in Denver, Colorado.

“The achievements showcased in this year’s nominations highlight the boundless commitment of UPCEA members to innovation and impact within higher education,” said UPCEA Awards Committee Co-Chairs Catie Weaver of Western Kentucky University and Patty Milner of University of Arkansas. “As we recognize the 2025 Association Award recipients, we commend their transformative contributions to online and professional education, which continue to set new standards and inspire a diverse community of learners and leaders.”

The recipients of this year’s awards are as follows:

 

Julius M. Nolte Award for Extraordinary Leadership is given to an individual in recognition of unusual and extraordinary contributions to the cause of professional continuing education on the regional, national, and/or international level.

Recipient: Debbie Cavalier, Berklee College of Music

 

Ray Schroeder Leadership Award for the Advancement of Digital Learning is given to an individual in recognition of lifetime achievements and professionalism in advancing the cause of online and digital learning in postsecondary education. 

Recipient: Marie Cini, University of the People

This award will be presented at the SOLAR 2025, July 22-24, 2025 in Portland, Oregon. 

 

Phillip E. Frandson Award for Literature recognizes the author and publisher of an outstanding work of continuing higher education literature.

The 2025 Frandson Award recipient will be selected in December 2024.

UPCEA Leadership in Diversity and Inclusive Excellence Award recognizes an individual or a program that represents best practices and demonstrates positive impact in promoting cultural shift in the organization that promotes diversity and inclusive excellence.

Recipient: Stephanie McGrew, A.T. Still University of Health Sciences

 

Dorothy Durkin Award for Strategic Innovation in Marketing and/or Enrollment Management recognizes an individual for achievement in strategic planning, marketing innovation or enrollment management success.

Recipient: Asaf Wolff, University of the People

 

UPCEA Excellence In Teaching Award is presented to individuals who have provided outstanding teaching, course development, mentoring of students, and service to online and professional continuing education.

Recipient: Dr. Nikki Ashcraft, University of Missouri

 

UPCEA Outstanding Professional, Continuing, And/Or Online Education Student Award: Credit recognizes outstanding student achievement in online and professional continuing education.

Recipient: Esteban Contreras, Oregon State University

 

UPCEA Research and Scholarship Award recognizes significant new research with implications for professional practice in the field of online and professional continuing higher education.

Recipient: Center for 21st Century Universities (C21U), Jeonghyun Lee, Meryem Yilmaz Soylu, and Stephen W. Harmon, Georgia Institute of Technology

 

Outstanding Program: Noncredit Award recognizes outstanding professional and continuing education programs that do not offer credit.

Recipient: Higher Education Coaching Academy 40-hour Coach Practitioner Course, University of Central Florida

 

UPCEA International Program of Excellence or Innovative Practice Award recognizes a program engaged in activities that promote the exchange of knowledge and ideas of global significance.

Recipient: International Nursing Pathway, Alamo Colleges District, Universidad Tecmilenio, and Methodist Healthcare System

 

UPCEA Business & Operations Award for Operational Excellence recognizes outstanding individual contributions in operations, entrepreneurial, and intra-preneurial work that moves an institution into a more favorable position, specifically in financial, human, administrative and IT operations in professional, continuing and online units at postsecondary institutions.

Recipient: Lyla Garner, Mississippi State University

 

UPCEA Outstanding Service in Postsecondary Instructional Design Award recognizes outstanding service to the field of instructional design in one or more of the following areas: modeling and disseminating research (via workshops, webinars, conferences, papers, etc.), best practices, innovative methods, and/or mentorship, all for the betterment of the instructional design community.

Recipient: Naomi Pariseault, Brown University

This award will be presented at the SOLAR 2025, July 22-24, 2025 in Portland, Oregon. 

 

UPCEA Award for Excellence in Advancing Student Success recognizes an individual or program for advancing the success of students in both credit and non-credit programs.

Recipient: Virtual Career Development Center, The University of Oklahoma

 

UPCEA Award for Strategic Innovation in Online Education recognizes an institution of higher education that has set and met innovative goals focused on online education and been strategic in the planning, development, implementation and sustainability in line with the institutional mission.

Recipient: IU Online Programs of Scale, Indiana University

 

UPCEA Engagement Award recognizes an outstanding mutually-beneficial exchange of knowledge and resources between a UPCEA member institution and one or more external constituents such as local communities, corporations, government organizations, or associations.

Recipients: University Credit Program, California State University, Chico and the California Teachers Association

 

UPCEA Innovation in Alternative Credentials Award recognizes a higher education institution that has successfully implemented an innovative alternative credential program with positive results.

Recipient: San Antonio College Marketable Skills Program, San Antonio College, Alamo Colleges District

 

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About UPCEA

UPCEA is the online and professional education association. Our members continuously reinvent higher education, positively impacting millions of lives. We proudly lead and support them through cutting edge research, professional development, networking and mentorship, conferences and seminars, and stakeholder advocacy. Our collaborative, entrepreneurial community brings together decision makers and influencers in education, industry, research, and policy interested in improving educational access and outcomes. Learn more at upcea.edu.

 

CONTACT:

Molly Nelson, UPCEA Vice President of Communications, [email protected]