Major Updates

  • UPCEA Co-Signs Request to Congress on FAFSA Fix Proposal
    In a letter led by the American Council on Education (ACE), UPCEA joined with other organizations to seek legislation for crucial adjustments to the FAFSA process to enhance its efficiency and fairness. Key proposals include ensuring institutions are not held liable for discrepancies in determining student aid eligibility, extending the ability to transfer unspent Federal Work-Study funds, establishing an earlier statutory deadline for the FAFSA release, requiring comprehensive assessments of recent changes affecting students’ financial aid, among many others. Read the full letter.

 

  • State Authorization Reciprocity Proposals | Take Action and Read Our Letter to the Department of Education
    Along with our esteemed partners, UPCEA this month joined with WCET, QM, OLC, NACUBO and American Association of Community Colleges to send a letter to the US Department of Education about recent proposals on State Authorization reciprocity expressing our concerns. This letter dives deep into the issues impacting students and institutions that these proposed regulations would create.

    The Department of Education is planning to implement new regulations that will profoundly impact online education and the future of our students. The proposed rules could alter state authorization reciprocity agreements for institutions participating in SARA, particularly affecting those with over 500 students in another state. The proposed regulations also may impose new requirements to abide by laws related to closure in each state. We encourage you to reach out to your federal and state officials, as well as institutional leadership. Please read, share, and utilize this letter as a basis for your outreach. Your voice is crucial in shaping the future of online education. Read our letter.

 

  • Ricky LaFosse Joins UPCEA as Senior Policy Fellow
    Ricky LaFosse has been appointed as the new Senior Policy Fellow at UPCEA, further strengthening our commitment to excellence in policy and compliance in online and professional education. With over 10 years of experience in higher education and online learning compliance, LaFosse brings a wealth of knowledge and expertise to the role. LaFosse currently serves as the Associate Director of Compliance and Policy at the University of Michigan’s Center for Academic Innovation. His extensive background in higher education policy, including serving as an advisor to multiple national organizations and former chair of UPCEA’s Policy Committee, prepared him for the fellowship at UPCEA. His deep understanding of accreditation processes, compliance issues, and government relations will be invaluable in developing and implementing strategies to advance UPCEA’s policy priorities. We look forward to seeing the positive impact of his fellowship on our organization and the broader higher education community we serve.

 

Other News

A person (Aaron Brower) smiles for a headshot.

By Aaron Brower

America’s appetite for four-year, 120-credit bachelor’s degrees has been declining for well over a decade. In addition, the National Student Clearinghouse recently released a report showing that undergraduate degree completion fell yet again. Bachelor’s degree graduates declined to their lowest level since 2015-16, with Associate’s degree graduates at their lowest level in ten years.    

The same National Student Clearinghouse report showed that earning a certificate while in college was at a new high, surpassing last year, which itself set a record.  

While this pattern of decline in degree completion and increased certificate attainment was accelerated by COVID-19, research since the late 1970s has documented that people have taken nontraditional paths through college, often without completion.   

And not because undergraduate degrees aren’t worth it.

 

People are Turning Away from a Degree Despite its Value 

Even though the cost of college has risen faster than other expenses, a recent Pew Research Center study – and virtually all studies – show college graduates have significantly higher annual and lifetime earnings than those without degrees, with some studies showing as much as an 84% difference.  

Health, wellness, and longevity, too, are better for college graduates. There’s no disputing the value of a college degree. As the Pew study shows, those with a college degree are doing better than ever.

So why are people continuing to turn away from the traditional undergraduate degree?

 

“DIY-ing” Higher Education to Keep Pace  

My view is that it’s not cost; it’s that these degrees are increasingly no longer the product that best serves the marketplace. Put simply, workforce demands are changing too fast for the 4-year, 120-credit degree to keep pace.  

Instead, people have adopted a different model of their own education and training pathways and do so throughout their lives.  

This pattern – mixing and matching lifelong education and training, (essentially, “unbundling” and “rebundling” learning experiences) – is pervasive. So much so, in fact, that some authors (myself included) argue that this pattern has revolutionized education and training.  

Individuals now move in and out of formal education, combining it with certifications, badges, and other workforce training. They are “DIY-ing” into the modal model of higher education.  

High-quality microcredentials are essential to this evolved model of higher education and training, whether they are credit-bearing credentials embedded in college curricula, or noncredit, stand-alone, and recognized by industry. 

Microcredentials are more popular than ever because businesses are increasingly turning to them to upskill and reskill their workforce. Business demand is so strong that they increasingly turn to for-profit providers when they can’t find microcredentials through colleges and universities.  

This lifelong DIY model of education and training is productive for people and our nation, driven by the needs of the modern workplace, and the population’s response to remain current, active, and engaged in their work throughout their lives.   

Colleges and universities that embrace this evolution are thriving. They’re figuring out how to provide an easily-stackable curriculum that learners unbundle and rebundle towards their education and workforce training. They’re figuring out how to make it super easy for their learners to continually step in and out of engagement with their institution. And, they’re figuring out new business models that support this type of lifelong, customized engagement. 

 

Challenges to the Microcredentials Evolution 

The rise in microcredentials, and their increasingly central importance in the education and training of Americans, is not without its problems.  

First and foremost, not all microcredentials are of equally high quality. The need for quality standards for microcredentials is significant, and several think tanks and professional organizations have begun to set out quality standards for microcredentials. (Two examples come from the Higher Learning Commission and the Council of Chief State School Officers.)  

Second, the rise of microcredentials is also being driven by the rise in skill-based hiring. When done correctly, this is a practice that not only improves the quality of employee recruitment but can also reduce hiring biases and inequities. However, transitioning to skills-based hiring is neither simple nor cheap.  

How best to support business transition to skills-based hiring is a known issue, with several handbooks and toolkits being developed for this purpose. (Jobs for the Future has one such toolkit.) 

Lastly, transitioning to and embracing a mix-and-match, lifelong engagement model requires real money, time, and ongoing support for colleges and universities. This applies to both front-of-house program development and back-of-house business and operational systems.  

Not all institutions can afford this time and money. In response, several professional organizations, including UPCEA, have developed support services and tools to help institutions make this transition. 

 

Can Microcredentials Save Higher Education? 

Jim Fong, UPCEA’s chief research officer, claimed in a recent Keystone podcast that the embrace of microcredentials can save higher education.  

Fong went on to clarify that this can only happen if institutions shift their exclusive focus away from the 15 million 18-year-olds entering U.S. higher education. Instead, they should also consider the roughly 40 million who have stepped out of college with no degree and the additional 40 million who are directly seeking workforce credentials. 

Click here to listen to Jim Fong on the Keystone Higher Ed Chats podcast. 

The need for high-quality, lifelong education and training is critical to the health and vitality of our nation and its people. Whether or not microcredentials themselves will save higher education, their continual rise, and the decline in formal degree completion, should not be seen as a nail in higher education’s coffin.  

Aside from self-preservation, higher education should embrace this evolved model of lifelong learning because it’s the right thing to do. Unbundling and rebundling, mixing and matching education and training is a productive model for people and the nation. By actively supporting learners in these activities, they make those efforts better for people and the entire nation – which is, ultimately, higher education’s historic role.

 

 

Aaron Brower, Ph.D., is a Strategic Advisor with UPCEA, a Fellow of the John N. Gardner Institute for Academic Transformation, and a Professor Emeritus at the University of Wisconsin – Madison. Aaron was formally a Provost, Interim Chancellor, and Senior Associate Vice President for Academic Affairs all within the University of Wisconsin System, where he was also the founding Executive Director of UW Extended Campus.

This post was originally published on the Keystone Education Group website.

Fuel student support services on your campus — and sustain the impact for years to come

The challenges facing higher ed today are both daunting and well-known: declining enrollment, student retention and staff burnout. The solutions, however, are harder to come by. With resources already stretched thin, how can colleges and universities build capacity for the long-term and equip their staff with sustainable methods for keeping students on track toward their goals?

That’s the impetus behind a just-released report from InsideTrack — Empowering Teams, Transforming Outcomes — a how-to roadmap for building and sustaining a holistic, in-house student support program. This actionable guide contains firsthand thoughts and lessons learned from InsideTrack’s experience helping more than 130 partners embed coaching into their student support and guidance, as well as insights from higher ed leaders across the country — demonstrating how to build capacity and transform student support services. 

Empowering Teams, Transforming Outcomes serves as a comprehensive plan of action for colleges and universities to equip their staff with sustainable methods for keeping students on track toward graduation. Topics covered include the four essential elements of nurturing and sustaining student support that fuels real impact, plus firsthand institutional examples of how in-depth coaching development and training can build in-house coaching programs that work — and last. And three ready-to-download tools that can help institutions of all types take the initial steps to get started are also included.

 

Four essential elements show you how to take your student support services from transactional to transformational

Empowering your student-facing teams to lean into research-proven coaching methodology to be more transformational starts with understanding the four essential elements of building sustainable student support.  

  1. Assess institutional needs and readiness

Many of your students — especially online and adult learners — are juggling multiple, competing responsibilities, including work, family and other commitments, in addition to academics. That’s why, when you’re embarking on a journey to revamp your student support, it’s crucial to conduct an in-depth assessment of the needs of your students. Along with understanding student needs, it’s equally important to gauge institutional readiness for addressing those needs. Ensure your institution sets high-level objectives, such as improving overall retention or completion rates, as well as more nuanced goals designed to address the discrete needs of your student populations — and communicate those objectives and goals clearly. 

  1. Choose an evidence-based methodology

Once they’ve assessed their students’ needs and readiness, it’s crucial that institutions align around an evidence-based framework that will not only meet the learning needs of their students, but also the development needs of their staff. Training should be immersive and continuous, with a framework informed by a strong coaching methodology that is student-centered, holistic and scalable. Staff buy-in and change management — including opportunities for career advancement — is a must for the program to succeed.

  1. Nurture internal culture to sustain impact

Too often, the effects of a student success initiative — even one showing great promise or strong initial results — eventually fizzle out once grant funding dries up or an external partnership winds down. Creating lasting capacity for transforming student outcomes requires that the innovations institutions develop with partner organizations are sustainable and capable of carrying on, even growing, long after the partnership ends. It’s critical to invest in a training and development program that sets staff up with the capacity to keep the program running sustainably — from a “train the trainer” model to continuous opportunity for staff observation and growth-centered feedback. 

  1. Secure sustainable funding sources

At a time when many colleges are strapped for resources, covering the upfront costs necessary for creating a holistic and self-sustaining system of student support may be easier said than done. Internal operating budgets, federal and state grants, and philanthropic investments from charitable organizations and endowments can all play a role in providing the funding necessary to create sustainable change.

 

Along with the four essential elements of building sustainable student support and three real-world examples of these programs, Empowering Teams, Transforming Outcomes also includes a trio of ready-to-use tools that can help your institution take the necessary steps to start revamping your student support processes today.

  1. Planning guide for institutional transformation

To aid in planning, the report includes a detailed, step-by-step set of questions and things to consider when you’re partnering to launch a training and development program at your institution.

  1. Change management best practices checklist

New training and development initiatives require a significant amount of change for your teams — in mindset, behavior, knowledge and skill development. Incorporating a change management model from the very beginning ensures that everyone knows what’s expected of them and how the change will benefit each team member. A comprehensive checklist breaks this process down into three phases.

  1. Funding options for student support initiatives

During a time of declines in state and federal funding, colleges are struggling with budgetary issues that require cuts to programs, faculty and student services. So while the need for sustainable student support programs is greater than ever, so too are the challenges to fund them. This tool gets you prepared to ask for funding, then shares ideas for funding sources — with specific questions to consider for each funding source. 

 

Building capacity that lasts

The challenges faced by students and their schools will continue to make degree completion a daunting journey. And institutional bandwidth remains a concern for colleges and universities across the country. By equipping student support staff with evidence-based coaching frameworks, institutions can grow their capacity for student support in a manner that can be sustained — extending the impact of this holistic approach to more students who need it. The goal of this guide is to provide colleges and universities with a field-tested roadmap for making it happen. 

You can access the free guide here: Empowering Teams, Transforming Outcomes

Once you’ve had a chance to download and read the guide, be sure to mark your calendar and join us to hear directly from leaders from the three colleges and universities featured in the report. Registration is now open for a live webinar with Q&A on Tuesday, June 11 at 2 pm ET. 

 

About InsideTrack 

InsideTrack is a mission-driven nonprofit that fuels positive change by advancing all learners to achieve their educational and career goals through the transformative power of coaching. We help individuals get the education they need to enhance well-being, create opportunity and secure meaningful employment — ultimately facilitating economic and social mobility. Since 2001, we have directly served more than 3.2 million students and 350 institutions to improve enrollment, retention, completion and career advancement.

To expand our impact in the postsecondary ecosystem, we also directly serve institutions and organizations by training and certifying their staff, administration and leaders in our evidence-based and research-confirmed coaching methodology. This equips teams with proven tools to sustain the impact of coaching in-house and help their learners thrive for years to come. InsideTrack coaching is a catalyst for transformational impact, both empowering students and the organizations who serve them. To learn more, visit www.insidetrack.org and follow us on LinkedIn @InsideTrack.

Generative AI (GenAI) will bring innovations, efficiencies, creativity, and effectiveness to most all people who work at our colleges and universities in the coming year.

In the previous edition of Online: Trending Now, we looked at the AI tools and activities of the AI-augmented professor. Yet there are more staff members who support the learning process at most universities than there are those who directly teach the students. Let’s take a look at how AI will facilitate the work of the instructional designers, researchers, administrators, and other non-teaching professionals in colleges and universities this fall.

This comes in the context of Microsoft and LinkedIn’s 2024 Work Trend Index Report which surveyed some 31,000 people across 31 countries, uncovering rather surprising facts along the way. Bret Kinsella in Synthedia writes: “The report found that 78% of knowledge workers bring their own AI (BYOAI) to work. For GenZ, the figure is 85%. However, even Baby Boomers are BYOAI at a rate of 73%.” This phenomenal trend has unfolded in just one year. Citing the same large survey by Microsoft and LinkedIn, Sabrina Ortiz writes in ZD Net that “AI skills are so much of a priority that the report suggests 66% of business leaders wouldn’t hire someone without AI skills, and 71% of leaders would prefer to hire a less experienced candidate with AI skills than a more experienced candidate without them.”

Many instructional designers are among the BYOAI group who use GenAI tools on a daily basis to create graphics, images and audio segments for university classes. Having an AI-enhanced toolset available at home as well as work allows for seamless hybrid working that appeals to many designers. While OpenAI’s Sora that generates full-motion videos from prompts, is only available to a limited number of testers now, it is expected to be released soon. Content generation can be tailored for transitions by instructional designers, who often use multiple chatbots with citations to ensure accurate and precise, quotable materials for classes. The flow and design of classes, culminating in learning outcomes, may also be recommended by GenAI to the instructional designer.

A favorite approach of mine to learning design is mastery learning. While mastery learning modules can be constructed manually, a number of automated, AI-driven systems are available to speed up the process and bring a standardized process to the delivery and assessment of learning, while enabling personalization of learning along the way.

University researchers have been using AI applications for years. The new release of multiple expansive large language models facilitates the collection and analysis of data that can be run in a secure environment, “air-gapped” from the public internet and secured on university computers that are not connected outside the research environment. The integration of many of the current chatbots with common tools of analysis, presentation and publication facilitate the creation and delivery of research reports. Further, GenAI can uncover less obvious correlations, causes, effects and trends that might otherwise not be obvious to researchers. Especially when working with multiple datasets, new associations can be uncovered that can make the research much more valuable.

Deans, directors and department heads or chairs also have much to gain from use of GenAI. Of course, we must be careful not to use confidential personnel or financial data in the prompts that we submit to open large language models. Depending upon the level of security, volume, complexity and isolation of data that is required, there is, however, the advent of Small Language Models (SLMs) that are surprisingly powerful when operating on small platforms, such as smart phones. With connectivity turned off, these devices are not connected to the internet (air-gapped), maintaining security and privacy.

As Joinal Ahmed of Microsoft reports “Small Language Models (SLMs) represent a focused subset of artificial intelligence tailored for specific enterprise needs within Natural Language Processing (NLP). Unlike their larger counterparts like GPT-4, SLMs prioritize efficiency and precision over sheer computational power. They are trained on domain-specific datasets, enabling them to navigate industry-specific terminologies and nuances with accuracy.” This means that privacy is retained by maintaining all prompts, data, processing and results in an environment that is not connected to the cloud.

In this secure environment, administrators can ask apps to perform personnel, budget, and organizational comparisons, analyses and recommendations without exposing the data to possible discovery by others. For example, an administrator can input the college or department budget onto the app and perform an offline analysis of expenditures as well as prompt the app to run budget scenarios for 10% or 20% reductions while optimizing outcomes such as ROI, student enrollment and student success.

In less-secure outward facing analyses, an administrator can ask for a search of public records to identify details of the student enrollments in analogous departments at competing universities. GenAI can compare publicly available enrollment demographic data to construct a more effective enrollment plan and associated marketing budget. In addition, administrators may want to project future industry hiring in fields associated with degrees and certificates offered or planned by the university. The GenAI tools can find and assemble data that we simply did not consider in the past for powerful analyses and recommendations.

In the highly-competitive atmosphere of higher education recruiting, American universities are often pressured by uncertain funding and political interventions that may modify long-standing policies upon which the public had relied. In response to these pressures, universities must have access to the best data, the most powerful analyses, and the most innovative recommendations to enhance recruiting and enrollment in order to cover the ever-rising expenses. We are now facing the closure of one college or university every single week in 2024. GenAI can provide the creativity, backed by sound data and analyses that might make the difference between a balanced budget and the slippery slope toward closure.

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog. 

A person (Jim Fong) smiles at the camera

By Jim Fong

The saying “who’s in the driver’s seat” commonly refers to driving a car and the decision of whether one person should lead or if input is necessary. Similarly, the term “backseat driver” describes someone not in control attempting to influence or take charge. Both phrases suggest notions of control and ego. One could argue that for decades (or even the better part of a century), colleges and universities were in the driver’s seat in providing educated human capital into an economy that would otherwise buck or jerk forward without them. Over the past two decades, the car that institutional leaders were driving has changed dramatically. The fuel has changed (funding). The look has changed (perception and brand). The engine has changed (delivery). Our roads and cities where they drive have changed (policy and politics). There are also more alternative forms of transportation (competition). Theoretically, the car could also potentially drive itself (MOOCs and other fully asynchronous learning). The higher education car of the future requires more input and collaboration for it to be successful.

According to a recent snap poll conducted by UPCEA and MindEdge, it’s evident that more institutions are increasing their efforts to collaborate closely with employers. While colleges and universities have always claimed strong relationships with employers, one could argue that many of the discussions have been lopsided … more in favor of higher education. In the past, colleges and universities traditionally managed high level advisory boards, held their career fairs, curated internships and fostered relationships with well-placed alums. Over the past few decades, economic pressures have pushed more employers and colleges closer together to address workforce development challenges. Of the 75 UPCEA member institutions responding to the survey, 75% said that revenue generation was driving corporate outreach initiatives for their online and professional continuing education units. Another 61% said program development while just under half (49%) said credential development were factors.

One-third of responding institutions were satisfied with their unit’s corporate outreach being effective in reaching their intended goals. Just one-in-four feel their corporate outreach initiatives are adequately staffed. Past UPCEA research and interviews suggest that formal and fully resourced corporate outreach initiatives favor larger institutions, with smaller institutions often redirecting existing staff and resources to respond to more immediate or short-term corporate needs.

Recent UPCEA studies in partnership with Collegis and InsideTrack show that employers desire a stronger, but more balanced relationship with colleges and universities. The research shows that employers acknowledge the need for degrees, but also want other options, including certificates and digital badges as milestones earned for training. Employers want a stronger workforce and often seek reskilling in a number of areas. Given these needs, they also want to be more involved in the process, including input or guidance in curriculum design or serving in active advisory committees. Additionally, the studies identify a need to improve communication between the college and university and the employer.

With unfavorable demographics, the politization of higher education, declining high school graduate participation and perceived high tuition, colleges and universities will need to diversify their offerings beyond the 120-credit bachelor’s degree. New credentials will need to be created to keep pace with a fast-moving economy.  Greater engagement with employers will also be critical to offset the anticipated loss of eighteen year-olds on campus.

Imagine the perfect college experience: it gets you where you need to go, ensuring safety and resource conservation along the way. That’s the goal for the future of higher education. But just like a car that needs upgrades to be super-efficient, colleges will need some changes to reach this ideal. The future higher education vehicle can operate more efficiently, faster, and safer, but it’ll need modifications. Some parts might need a complete overhaul, while others just need fine-tuning. But reaching our destination will be a collaborative effort. Planning our route beforehand, involving institutional leaders, employers, and learners, is crucial. Egos must be set aside for this journey.

It is early August 2024.  I am about to begin the fall term of teaching, research, administrative tasks and advising with the help of Generative Artificial Intelligence (GenAI) tools and assistants. 

My syllabus was already submitted a couple of months ago so it is available online to all who may want to register. I did the annual update using a couple of GenAI chatbots that added a new lecture or two, some new graphics and a new introductory field-specific vocabulary quiz. They also created upgraded new authentic assessments to adjust to changes in the field, keeping the material up to date and relevant. The grading rubrics were refined and adjusted as necessary. The entire update process was completed in one afternoon hour last May.

I have added a module on professional applications in the field. This will involve a weeklong study during the middle of the term. My AI personal assistant reached out via emails it had found for the directors of HR at three regional firms who have hired many of our graduates in the past. The personal assistant briefed them on the course and got on their schedules to do in-class interviews via Zoom. All are on my schedule with times and connections. A reminder will be automatically sent out to the HR directors as well as put on my calendar and in the updated syllabus.  I will be asking the HR director about their hiring needs this coming year for new graduates as well as certificate completers from my university. Students will have a chance to pose some individual questions. I am hoping we will get into some serious career advice on where employment in my field is going. 

Students in the class will have access to their GenAI apps to formulate questions that are relevant to their own preferences and career choices. This is part of our department-wide emphasis on career development in an AI world. Also, part of that initiative is group work by the students using GenAI apps to lead their groups. Each group will report out with a collaboratively-written 10-page paper.

Fortunately, this fall I will have a version of the Khanmigo tutor that will answer students’ questions about assignments and discussion topics. Khanmigo will also help students with mini-lessons and quizzes to bring them up to speed in areas in which they fell short on prerequisites for the class. Khanmigo serves as a 24-hour smart tutor which has been trained on the course materials as well as other associated topics. The tutor, like the one developed by Khan Academy, is both empathetic and helpful.

Meanwhile my research project continues to percolate along with my personal AI agent sending out surveys, gathering data, crunching the numbers and applying advanced analytics to find previously-hidden correlations among demographic characteristics gathered from the samples. My AI agent is communicating with my co-author’s agent to ensure that we both are up to speed even though we live on different continents. The two agents are scanning journals and international conferences for the most appropriate venues for delivery of the final product of our research.

I am planning to go to the annual UPCEA conference in Denver in the spring. Today, I’ll ask my personal digital agent to gather all of the relevant registration, hotel and travel materials and give me a report to send to the dean’s office. I should get approval by the end of the week, and I’ll redirect that to the agent who will book the travel, hotel and registration. 

It’s so hard to keep up with the field, especially when you teach in communication technologies. Fortunately, my agent thoroughly scans all relevant articles and videos that come out from many hundreds of different sources, including research reports, journals, events coverage, YouTube videos, and associations. I get a daily, prioritized summary which I read each evening. I can extract entire articles with citations and put them in my very large cloud storage site. It’s easy to transfer AI-generated summaries to handouts for the class and put them into the ever-growing reading list for the class.

I am most thankful for the technology that spares me much of the pain of my five committee assignments. It seems a shame that faculty committees still run most universities. While we hate to surrender our oversight, the committees are the bane of so many faculty members, taking up far more time than seems worthwhile. Fortunately, our meeting software takes the minutes, advises on Roberts Rules of Order, summarizes the meetings, finds meeting times that work out best on all members’ calendars, and prepares the corrected minutes for the record.

As with so many of my colleagues, I am on the outlook for a new position where the financial conditions of the institution are stable, the community offers opportunities for my family, research support in my field is strong, and there is the opportunity to engage bright graduate students and postdocs into my field of research. Once again, it is my personal autonomous AI agent who is at work 24 hours a day seeking opportunities from the point of rumors on discussion boards to official position opening announcements. 

The above is what I anticipate will be reality for savvy faculty members in the fall of this year. Versions of the technology capabilities mentioned are already available. We are likely to see even more robust autonomous artificial agents than I describe. Artificial General Intelligence (AGI) is predicted to arrive this fall. And, some scientists predict Artificial Super-Intelligence will follow in 2027.

The technology is advancing at a much faster speed than most anyone predicted. It is propelled by unprecedented investments by many of the largest corporations around the world. The promise of massive profits for those who develop advanced marketable programs drives previously unexpected partnerships.

The message for those of us in higher education is that we must pay close attention to these developments for the sake of our students, our institutions and ourselves. 

 

This article was originally published in Inside Higher Ed’s Transforming Teaching & Learning blog.

Learner preference for digital experiences continues to rise as questions about the OPM model mount from regulatory bodies and OPM customers. UPCEA’s recent snap poll found that 61% of higher ed leaders anticipate making changes to their OPM partnerships in the next 1–2 years.  

As colleges and universities contemplate developing internal capacity and expertise for supporting online programs, they are often surprised by the extensive resources needed. Effective implementation demands a level of coordination across various departments to ensure seamless delivery and support. Institutions transitioning from an OPM are finding the process to be complicated and full of new and unexpected internal responsibilities.  

Whether a school is transitioning from a third-party provider or seeking to optimize their in-house online program support, the choice of model will be critical. There are advantages and hurdles associated with each option: 

  • Build an internal OPM by developing all key services for online programs in-house, including marketing, recruitment, student support, and instructional design.  
  • Build internal strength and outsource expertise by leveraging existing in-house capabilities for functions where there is sufficient competency and engaging external partners to fill any gaps and level-up resources. 
  • Partner with a fee-for-service company who supports most functions yet relies on the institution to help set goals, make decisions, and implement some tactics. 

Key factors to consider 

Investment levels, time horizons, ROI expectations, financial frameworks, business operations, and internal talent are just a few of the considerations for effectively supporting online programs. In a recent ebook, Collegis shared lessons and tips gleaned from experience supporting online programs for institutional partners: 

  • Leadership — A strong, experienced leader invested with the authority to make decisions and drive change is essential. 
  • Change management — To be successful, organizational change initiatives require long-term investment in resources, adoption, and sustainability. 
  • Goal setting — Establish realistic, achievable goals and clearly communicate the progress toward those goals to gain alignment across the institution. 
  • Financial structure — For online programs, revenue must be continually reinvested into building the portfolio and scaling operations to meet enrollment demands. 
  • Technology ecosystem — Architecture will likely need to be modified to accommodate the flexibility, multiple terms, and overall student experience necessary to support online programs. 
  • Partnerships — Building and sustaining a successful model for supporting online programs requires a strong partnership ecosystem, including relationships across institutional units, community employers, and external experts. 
  • Assessment and outsourcing — An objective assessment can help you determine whether your institution currently has the in-house talent across critical functions to support your chosen model. 

Online program management in higher ed is constantly evolving. The breadth and depth of expertise required to remain relevant will only continue to grow. Institutions should choose a model (and potentially a partner) that has the flexibility to adapt to changing needs. 

Get the ebook “Building an In-House OPM” for an exploration of each model and detailed considerations for choosing the right model for your institution. 

Download the ebook here. 

 

About Collegis Education 

 Collegis Education is higher ed’s innovation enabler, empowering schools with a better vision of how they fit into learners’ lives and what’s possible when they do. With more than 10 years’ experience as industry pioneers, we’ve proven how leveraging data, tech and talent can transform everything from student experiences to business processes. As higher ed evolves, you’ll need a thought partner and tactical pro, not a pre-packaged product or platform. Our strategic services allow institutions to leapfrog from wondering to doing, implement long-term growth plans and build in-house capacity to thrive in a complex market. Learn more at CollegisEducation.com.