UPCEA Benchmarking Research & Consulting

Occupational Mapping Analysis (OMA)

Higher education in the future will change. Our economy has changed, and the learner has changed. The learner has more choices, but less money and thus values higher education differently. What can your college or university do to prepare? Are you meeting the needs of professionals throughout the entirety of their career trajectory?

Are you preparing your portfolio for the modern learner through a stackable approach? Based on your existing programs, are there smaller and more stackable elements that would serve as an on-ramp to degrees or are there standalone credential opportunities? With the degree being a high-cost credential, can the same be achieved but with more affordable and immediate stackable certificates? Is there precedent and demand for these credentials?

UPCEA's occupational mapping analysis (OMA) takes a holistic perspective to understanding the potential learning opportunities that a professional might pursue in their lifetime. For example, UPCEA can examine accountants and look at all the potential credentials that can plug into the career path of an accountant from non-credit offerings to a terminal degree. The OMA emphasizes a stackable approach to programming to provide students with multiple on and off ramps to an institution's programming.

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Pricing starts at $4,999

Typical time to completion: 3-5 Weeks

Testimonials

Johns Hopkins University

“UPCEA’s Center for Research and Strategy has been instrumental in helping us to launch new programs in the last few years. The Center’s staff combine sound market research techniques with deep understanding of the higher education community. The result is expert advice in areas related to market and program viability.”

- Dr. Kathleen Burke
Associate Dean, Advanced Academic Programs Krieger School of Arts and Sciences

Northwestern University

“UPCEA’s Center for Research and Strategy has been a go-to for my school for much of the past decade. Jim Fong and his team have provided us invaluable competitive impact analysis and have been a great partner in helping us envision possible markets, marketing strategies and the feasibility of new and successful programs.”

- Thomas F. Gibbons, J.D.
Dean, School of Professional Studies

North Carolina Agricultural and Technical State University

“Without hesitation, I turn to Jim Fong and the Center for Research and Strategy team for consultations. The custom program assessment services and trend data are a true benefit of my UPCEA membership.”

- Tonya B. Amankwatia, Ph.D.
Assistant Vice Provost, Distance Education and Extended Learning

 

Need timely, actionable recommendations on issues facing your online and professional education unit? Contact us today: [email protected] or call us at 202-659-3130.

 

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