Benchmark This!

Latest Trends Impacting Marketing and Higher Education
from Director of UPCEA's Center for Research and Strategy, Jim Fong

Overdue Urban Solutions: Smarter Houses and Buildings

In reflection of my reading or movie choices, I just now realized that my genre of movies centers around how society must survive in the future.  There is a clear adversary and the inhabitants of the future city have an opportunity for freedom from tyranny.  It’s a struggle for potential utopia or the choice of dystopia whether it be The Hunger Games, Ready Player One, Minority Report, Blade Runner or Back to Future II. Our cities are becoming smarter because they are more technology integrated. Our homes and buildings are becoming smarter, as they being built with more sensors, ways of communication and technology to self-manage. As a result of smarter infrastructures and new technologies, will the citizens be smarter? In review of many of these mentioned movies, I was struck with the question…What role did the college or university play in the future?

Click here to read the whitepaper, Overdue Urban Solutions: Smarter Houses and Buildings. 

Jim Fong, UPCEA

Lead consultant Jim Fong, the founding director of UPCEA’s Center for Research and Strategy, has extensive background in marketing at Penn State, as well as experience in private industry. Jim brings a rich understanding of the dynamics driving today’s higher education leaders, providing research-driven strategy and positioning. Jim often presents at UPCEA’s regional and national conferences, sharing vital information with attendees.

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