UPCEA in the News

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Can Associations Attract Millennials with Credentialing? (Associations Now)

August 5, 2016

“The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy, in a press release. “As millennials enter the prime years of their career and move into positions of greater power, we’ll see more alternative credentials for specific…

Alternative credentials now a must-have for traditional universities (eCampusNews)

July 11, 2016

Millennials prefer badging and certificates to traditional degrees, according to researchers from UPCEA, Penn State and Pearson. More than half of higher education institutions (64 percent) participating in a recent survey said alternative credentials are an important strategy for institutions’ futures. That same survey also found that millennial students are likely to support the use…

Millennials prefer credentialing programs to traditional degrees (Education Dive)

June 29, 2016

A new study reveals that more than 90% of American colleges and universities offer alternative credential or badging programs for certification in industry-specific careers. The University Professional and Continuing Education Association says millennial survey respondents prefer certifications to bachelor’s degrees, and schools are responding with increased development of professional training silos. Read the full story.

More Than 90 Percent of Institutions Offer Alternative Credentials (Campus Technology)

June 29, 2016

Millennial students seem to prefer badging and certificate programs to traditional bachelor’s degrees, according to a new study from University Professional and Continuing Education Association (UPCEA), Pennsylvania State University and Pearson that explored the role that alternative credentials play in higher education. Read the full story.

I waited until I was 30 to go to college. Best decision ever. (The Washington Post)

June 23, 2016

Technically, being a nontraditional student isn’t all that nontraditional. The National Center for Education Statistics has delineated seven characteristics of nontraditional students, including delayed enrollment, full-time employment and supporting a dependent; NCES posits that 75 percent of all students have at least one of these characteristics. In 2011, 40 percent of American college students were…

A big partnership for higher ed data analytics (eCampus News)

May 20, 2016

Data management software company TMMData joins UPCEA in a Gold Level Industry Partnership to guide its members’ emerging data analytics and reporting efforts. TMMData, a provider of flexible data management software, recently announced its Gold Level Industry Partnership with UPCEA (the University Professional and Continuing Education Association). Through the collaboration, TMMData will pair its data…