News

196 Recipients Receive Honors Across 26 Categories for Excellence in Marketing

October 11, 2017

WASHINGTON, D.C., October 11, 2017 — UPCEA, the leader in professional, continuing, and online education, has announced the recipients of the 2017 Marketing Awards. The UPCEA Marketing Awards program recognizes the top marketing and creative work across the UPCEA membership.

This year, UPCEA is honoring 196 recipients for their excellence in 26 awards categories across 8 divisions: Print Publications, Print Advertising, Outdoor/Exhibit Signage, Broadcast Advertising, Mixed Media Campaign, Most Improved, Strategic Recruitment Marketing Plan, and Interactive Media.

“As competition continues to increase in the continuing and online education space, marketers need to differentiate themselves, innovate, and find ways to turn heads,” said Michele Long, UPCEA Awards Committee Chair. “Kudos to this year’s Marketing Award recipients for their work propelling the vision of their institutions forward through an impressive convergence of creativity and strategy.”

Award recipients will be honored, and Division and Best in Show award recipients will be announced, at the 2017 UPCEA Marketing and Enrollment Management Seminar, on December 6 in Washington, D.C.

The 2017 Marketing Award recipients are:

Print Publications

Catalog/Tabloid, 4-Color

  • Georgia Institute of Technology, Client Marketing, 2016-2017 Defense Technology Catalog, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Distance Program Catalog, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, The Course Catalog, Gold
  • Ryerson University, The G. Raymond Chang School of Continuing Education, 2016/17 Print Catalogue, Gold
  • Texas Tech University, TTU eLearning Marketing, TTUISD Program Guide, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD School and District Solutions, Silver
  • University of Delaware, Professional & Continuing Studies, Fall 2017 OLLI Wilmington Catalog, Gold
  • University of Delaware, Professional & Continuing Studies, Fall 2017 Educational Opportunities Guide, Silver
  • University of Denver, University College, Enrichment Program Winter/Spring 2017 Catalog, Silver

Catalog/Tabloid, Color Cover

  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Spring/Summer 2017 Catalog, Bronze
  • Sephora Markson Hartz, The New School’s Open Campus, Spring 2017 Continuing Education Catalog, Bronze
  • University of Nebraska, High School, 2017-2018 UNHS Course Catalog, Silver

Annual/Anniversary Report/Magazine

  • Georgetown University School of Continuing Studies, Marketing, A School in Focus, Silver
  • Georgia Instiute of Technology, Professional Education, GTPE and Georgia Tech-Savannah FY16 Impact Reports, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Johns Hopkins Engineering Marketing, Communications, and Recruitment FY16 Annual Report, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, Link magazine, Silver
  • University of Delaware, Professional & Continuing Studies, 2016 Impact Report, Silver
  • University of Washington Continuum College, Continuum College, Continuum College Year in Review, Silver
  • Utah State University, Student Marketing & Communications, 2017 Recruitment Viewbook & Inserts, Silver

Brochure/Booklet

  • Boston University Metropolitan College, Administrative Sciences, IRNOP Conference Program Book, Bronze
  • Boston University Metropolitan College, Biomedical Laboratory & Clinical Sciences, Biomedical Laboratory & Clinical Sciences Brochure, Bronze
  • Bridgewater State University, College of Continuing Studies, Moving Forward in Life, Silver
  • California State University, Northridge, Tseng College, College of Science and Mathematics brochure, Gold
  • College of Continuing Education at Sacramento State, Marketing-Communications, Advanced Placement Program Brochure, Silver
  • CSU Bakersfield, Extended Education and Global Outreach, CSU Bakersfield International Student Viewbook, Bronze
  • Georgetown University School of Continuing Studies, Marketing, Georgetown University Summer Sessions Brochure, Gold
  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Brochure, Gold
  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Value of an MBA Brochure, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, General Distance Brochure, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Open House Booklet, Gold
  • Northwestern University, School of Professional Studies, College Prep Brochure, Bronze
  • Northwestern University, School of Professional Studies, Summer Session Brochure, Bronze
  • Rhode Island School of Design, Continuing Education, RISD Adult Extension Summer 2017 Brochure, Gold
  • The New School, Open Campus, Design Thinking Activity Book for Professionals, Silver
  • Texas Tech University, TTU eLearning Marketing, Local Food and Wine Brochure, Bronze
  • University of Minnesota, College of Continuing Education, Get to Know the College of Continuing Education, Silver
  • University of Nebraska, High School, 2017 UNHS Graduation Ceremony Program, Bronze
  • University of Nebraska, University of Nebraska Online, Partnership Brochure, Silver
  • Utah State University, Student Marketing & Communications, Life Sciences Development Booklet, Silver
  • Utah State University, Student Marketing & Communications, New Student Orientation Parent Handbook, Silver

Postcard

  • Bridgewater State University, College of Continuing Studies, Summer @ BSU, Bronze
  • California State University Stanislaus, University Extended Education, Summer Session Finish Faster, Silver
  • Indiana University Purdue University Fort Wayne, Division of Continuing Studies, Summer Classes: A Cool Idea, Gold
  • Michigan State University, Executive MBA, 2016-17 Postcard Campaign, Silver
  • Washington State University, Global Campus, Launch Your Career postcard, Bronze
  • Washington State University, Global Campus, WSU Global Campus Summer 2017 application deadline postcard, Silver

Newsletter

  • Kennesaw State University, College of Continuing and Professional Education, OLLI Newsletter, Silver
  • University of Virginia School of Continuing and Professional Studies, Marketing and Communications, Columns Newsletter, Silver

Poster

  • California State University Stanislaus, University Extended Education, MBA Information Sessions, Bronze
  • California State University Stanislaus, University Extended Education, Summer Session, Silver
  • California State University, Northridge, Tseng College, Open University Spring 2017 poster, Silver
  • Northwestern University, School of Professional Studies, College Prep Poster, Bronze
  • Northwestern University, School of Professional Studies, Summer Session Poster, Silver

Miscellaneous Print Pieces

  • Boston University Metropolitan College, Programs in Food & Wine, Brochure Portfolio: Culinary Arts & Beverage Studies, Silver
  • Georgia Institute Of Technology, Professional Education, GTPE Pocket Folder, Silver
  • University of California, Irvine, Division of Continuing Education, New Building Open House Celebration, Bronze
  • University of Wisconsin–Madison, Division of Continuing Studies, Summer Swag, Bronze
  • Amanda Brock, Extended Education – Marketing, Veterans Flyer, Gold
  • Western Washington University, Extended Education, #WWUhowtostudent Coloring Sheets, Bronze

 

Print Advertising

Single Ad

  • Kennesaw State University, College of Continuing and Professional Education, Braves Yearbook – “Take Your Win Home”, Bronze
  • Michigan State University, Executive MBA, 2017 EMBA Tiger’s Year Book, Silver
  • Michigan State University, Executive MBA, 2017 EMBA Red Wings Year Book, Silver
  • Texas Tech University, TTU eLearning Marketing, TACS Magazine Ad – “Next Adventure”, Bronze
  • Texas Tech University, TTU eLearning Marketing, TACS Advertisement – Callaborative Ad for Worldwide eLearning/TTUISD, Bronze
  • Texas Tech University, TTU eLearning Marketing, eLearning NBA Advertisement, Gold

Print Ad Campaign

  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education Alumni Magazine Ad Campaign Year Two, Gold
  • Michigan State University, Executive MBA, 2016-17 EMBA Print Ad Campaign, Silver
  • Oregon State University, Extended Campus, Alaska Airlines ad campaign, Gold

 

Outdoor / Exhibit Signage

Transit

  • California State University Stanislaus, University Extended Education, Executive MBA – Learn to Lead Campaign, Bronze
  • California State University Stanislaus, University Extended Education, Online MBA – Whenever, Wherever Campaign, Bronze
  • California State University, East Bay, University Extension, I Can Do It!, Bronze
  • Northwestern University, School of Professional Studies, Directions, Bronze
  • Ryerson University, MarComm, The Chang School Advertising Campaign – Meets, Gold
  • The New School, Open Campus, MTA Corridor Palindrome Poster Installation, Silver
  • University of Nebraska, University of Nebraska Online, Airport Sign Series, Silver

Trade Show Exhibit

  • California State University, Northridge, Tseng College, International programs fabric banner, Bronze
  • Oregon State University, Extended Campus, Graduation Tower, Silver

Outdoor Campaign

  • California State University Stanislaus, University Extended Education, Complete Your Degree, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, Penn Summer Lawn Signs, Silver

 

Broadcast Advertising

Radio

  • The G. Raymond Chang School of Continuing Education, Ryerson University, MarComm, The Chang School Radio Campaign – Meets, Gold
  • University of Wisconsin–Madison, Division of Continuing Studies, Summer Term Radio, Silver

Television

  • Kansas State University Global Campus, Marketing and Communication Services, Global Campus TV Commercial, Silver
  • University of California Irvine, Division of Continuing Education, Be Amazing II, Silver

Broadcast Advertising Campaign

  • University of California Irvine, Division of Continuing Education, Be Amazing I, Silver

 

Mixed Media Campaign

  • College of Continuing Education at Sacramento State, Marketing-Communications, Writing Workshops Campaign, Gold
  • Georgetown University School of Continuing Studies, Marketing, Georgetown SCS Brand Awareness, Gold
  • Georgia Institute of Technology, Professional Education, Georgia Tech Savananh Coding Boot Camp, Gold
  • Georgia Institute of Technology, Professional Education, Nothing Basic about This Party: Promotional video celebrating the 50th anniversary of the Annual Georgia Tech Basic Economic Development Course, Bronze
  • Georgia Tech Professional Education, Marketing & Communications, Launch of the Online Master of Science in Analytics – Georgia Tech’s Next Degree-At-Scale, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, K-State Summer School, Silver
  • Marylhurst University, Marketing and Communications, Marylhurst University, Mixed Media Campaign – Community College Awareness, Silver
  • The New School, Open Campus, Open Campus Visual Identity and Brand Launch Campaign, Gold
  • The Pennsylvania State University, Penn State World Campus, Penn State Summer Session, Gold
  • Sunshine Barber, TEXAS Extended Campus, Meet Today’s PETEX, Silver
  • The University of Texas at Austin, TEXAS Extended Campus, Blues on the Green, Silver
  • Texas Tech University, TTU eLearning Marketing, Waco Enrollment Campaign, Bronze
  • University of Delaware, Professional & Continuing Studies, “Invest in YOU!” campaign, Gold
  • Syracuse University, University College, Fall 2017 Campaign, Silver
  • University of Denver, University College, Impact Your World Campaign, Gold
  • University of Maine, Division of Lifelong Learning, Summer University 2017, Bronze
  • University of Maine, Division of Lifelong Learning, Think 30, Bronze
  • University of Nebraska, High School, 2017 UNHS Summer School Campaign “Keep Moving Forward”, Gold
  • University of Pennsylvania, College of Liberal and Professional Studies, “I am the Master of” Campaign, Gold
  • University of New Mexico, UNM Continuing Education, Summer 2017 Youth Campaign, Gold
  • Utah State University, Student Marketing & Communications, USU “I Will” Campaign, Gold
  • University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Sustainable Management Summer Scholarship Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, NFPA Fiyah Campaign, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, WPI Biomanufacturing Symposium, Silver

 

Most Improved

  • California State University, Northridge, Tseng College, Program brochures, Silver
  • Georgetown University School of Continuing Studies, Marketing, SCS Website, Silver
  • Georgia Institute of Technology, Professional Education, Georgia Tech Professional Education 2016 Brochure (Most Improved), Gold
  • Iowa State University, Brenton Center for Agricultural Instruction and Technology Transfer, Iowa State University AgOnline website redesign, Silver
  • Johnson & Wales University College of Online Education, , jwu.edu, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Professional MBA Postcard, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Summer University Banners, Silver
  • Marylhurst University, Marketing and Communications, University Website, Silver
  • Oregon State University, Extended Campus, Course demo and online learning showcase page, Gold
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Website, Silver
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Facebook Account, Silver
  • Texas Tech University, TTU eLearning Marketing, eLearning Newsletter, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD Instagram, Silver
  • Texas Tech University, eLearning Marketing, TTU eLearning Website Redesign, Silver
  • University of Southern Indiana, Outreach and Engagement, Lifelong Learning Web Content Overhaul, Bronze
  • University of Wisconsin-Extension, Division of Continuing Education, Outreach and E-Learning, University of Wisconsin Collaborative Degree “Experience UW” Content, Silver
  • Amanda Brock, Extended Education – Marketing, Flyer to Brochure, Silver
  • Western Washington University, Extended Education, EE Drupal Website, Gold
  • Worcester Polytechnic Institute, Corporate & Professional Education, Transition from Hubspot, Silver
  • York University, Osgoode Professional Development, Osgoode Professional Developement – Creative Redesign, Silver

 

Strategic Recruitment Marketing Plan

  • Georgia Institute of Technology, Georgia Tech Professional Education, Investing in the Next: GTPE Millennial Engagement Campaign, Bronze
  • Georgia Institute of Technology, Professional Education, A Promotional Plan for the History Books: Changing careers and the safety industry in only three months with the Professional Master’s Degree in Occupational Safety and Health, Gold
  • Kansas State University Global Campus, Marketing and Communication Services, Academic Chairpersons Conference, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, January 2017 Open House, Silver
  • The New School, Open Campus, Open Campus Brand Launch Integrated Marketing Plan, Silver
  • University of British Columbia, Extended Learning, UBC Master of Data Science, Gold
  • University of Nebraska, University of Nebraska Online, Strategic Recruitment Marketing Plan: Online RN to BSN Campaign, Bronze
  • University of Pennsylvania, College of Liberal and Professional Studies, Master of Behavioral and Decision Sciences, Silver

 

 

Interactive Media

Website

  • Colorado State University-Global Campus, Marketing, edu, Bronze
  • Georgetown University School of Continuing Studies, Marketing, SCS Website, Silver
  • Rice University, Susanne M. Glasscock School of Continuing Studies, Glasscock School of Continuing Studies Website, Bronze
  • The New School, Open Campus, Open Campus Website, Silver
  • University of Washington Continuum College, Continuum College, Continuum College Website, Bronze

E-communication

  • California State University, Northridge, Tseng College, College of Arts, Media, and Communications e-brochure, Bronze
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Megabytes, Bronze
  • Northwestern University, School of Professional Studies, Public Policy and Administration Email, Bronze
  • Oregon State University, Extended Campus, Ecampus email design and content overhaul, Silver
  • University of Southern Indiana, Outreach and Engagement, Lifelong Learning Email Marketing, Bronze

Streaming/On-Demand Content

  • California State University, Northridge, Tseng College, Assistive Technology Studies and Human Services program video, Bronze
  • Colorado State University, CSU Online – Division of Continuing Education, Video – What Are Digital Badges?, Bronze
  • Colorado State University, CSU Online, Student Testimonial Video – Human Development and Family Studies, Gold
  • Columbia University, School of Social Work, Live Online Events at Columbia University School of Social Work, Silver
  • Georgetown University School of Continuing Studies, Marketing, In Focus Videos, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, Online Courses at Johns Hopkins Engineering, Silver
  • Johnson & Wales University College of Online Education, Inner Monologue & Twinkle, Silver
  • Kansas State University Global Campus, Marketing and Communication Services, Jump Start Videos, Silver
  • Kennesaw State University, College of Continuing and Professional Education, Board of Regents Video, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, Culinary Apprenticeship Certificate Commercial, Silver
  • Northwestern University, School of Professional Studies, Chris Rinere, Master of Science in Information Design and Strategy, Bronze
  • Oregon State University, Extended Campus, Caring for others, Gold
  • Oregon State University, Extended Campus, Oregon State helps military students achieve their education goals, Gold
  • The University of Texas at Austin, TEXAS Extended Campus, Paralegal Certificate Program Video, Gold
  • UCI, Division of Continuing Education, Paralegal Social Media Video Ads, Bronze
  • University of California Irvine, Division of Continuing Education, Human Condition, Bronze
  • University of California Irvine, Division of Continuing Education, UCI+One, Silver
  • University of California Irvine, Department of Continuing Education, Certificate Testimonials, Gold
  • University of Denver, University College, The University College Advantage Video Series, Bronze
  • University of Nebraska, University of Nebraska Online, Stakeholder Video, Gold
  • Washington State University, Global Campus, Sneak Peek: Kettlebells 101, Bronze
  • StreWashington State University, Global Campus, Sneak Peek: Early FAFSA, Bronze
  • Washington State University, Global Campus, Sneak Peek: Backpacking 101, Gold
  • York University, School of Continuing Studies, Cyber Security Program: Promotional Video, Silver

Online Display Ads

  • Bridgewater State University, College of Continuing Studies, Move Forward in Life (digital ad), Silver
  • Kansas State University Global Campus, Marketing and Communication Services, PMBA Kansas City Big 12 Tournament Ads, Bronze
  • Kennesaw State University, College of Continuing and Professional Education, Culinary Apprenticeship Certificate Online Ads, Silver

Mobile Marketing

  • Texas Tech University, TTU eLearning Marketing, TTU at Junction Instagram, Bronze

Interactive Media Campaign

  • Georgetown University School of Continuing Studies, Marketing, What is an MPS? Campaign, Silver
  • Georgia Institute of Technology, Client Marketing, Phased Array Antenna Engineering NEW Certificate Launch Campaign, Silver
  • Johns Hopkins Engineering, Marketing, Communications, and Recruitment, FY17 EP Recruitment Campaign, Gold
  • Oregon State University, Extended Campus, Little gnome facts about summer, Silver
  • Regis University, , Tap Into Regis, Silver
  • Ryerson University, The G. Raymond Chang School of Continuing Education, The Chang School Advertising Campaign – Meets, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, College of Liberal and Professional Studies LinkedIn Campaign, Silver

Miscellaneous Interactive Media

  • Georgia Tech Professional Education, GTPE Marketing & Communications, Georgia Tech Online Landing Page, Gold
  • Johnson & Wales University College of Online Education, , Blog – Martini, Bronze
  • Kansas State University, Global Campus, Proactive Chat, Bronze
  • Michigan State University, Executive MBA, 2016-17 EMBA Landing Pages, Silver
  • Oregon State University, Extended Campus, Online undergraduate degree comparison, Bronze
  • Texas Tech University, TTU eLearning Marketing, Texas Home School Coalition Landing Page, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTU Online Student Collage, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTU Worldwide eLearning Giveaway, Bronze
  • Texas Tech University, TTU eLearning Marketing, Winter Break for Online Students, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTUISD Is For Young Students Too, Bronze
  • Texas Tech University, TTU eLearning Marketing, Global Educational Community, Bronze
  • Texas Tech University, TTU eLearning Marketing, TTUISD Military Families, Gold
  • Texas Tech University, TTU eLearning Marketing, Fredericksburg Regional Teaching Site Ticket Giveaway, Silver
  • Texas Tech University, TTU eLearning Marketing, TTUISD Adult Students, Silver
  • University of Pennsylvania, College of Liberal and Professional Studies, College of Liberal and Professional Studies Program Videos, Silver

 

# # #

UPCEA is the leading association for professional, continuing, and online education. Founded in 1915, UPCEA now serves the leading public and private colleges and universities in North America. The association supports its members with innovative conferences and specialty seminars, research and benchmarking information, professional networking opportunities and timely publications. Based in Washington, D.C., UPCEA builds greater awareness of the vital link between adult learners and public policy issues. Learn more at upcea.edu.

CONTACT: 

Molly Nelson, UPCEA Director of Communications and Marketing, 202.659.3130, mnelson@upcea.edu

 

23109270222_913907ae48_k

Get Involved with UPCEA

Professional development isn’t just about attending sessions. Get involved with UPCEA to meet members from other institutions, share the great work your institution is doing, and hone your own skills. From submitting a session proposal for a conference or an article for a publication to serving as a volunteer on a conference planning committee, there are as many ways to engage with us!

22705011037_217e9a2505_k

Awards of Excellence

Since 1953, UPCEA has recognized its members’ outstanding contributions to the Association and the field, as well as their achievements in innovative programming, marketing and promotion, community development and services, research and publications, and many other areas.